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‘Your research as Elevator Pitch’NBIC Conference | 17 april 2013
Copywriter’sluggage
What &When?
The job ofmy dreams1
PersonalBranding2
3Fundraisers
How powerfull is your Elevator Pitch?Who dares?
The gossip gameRe-telling story
AbracadabraBlablablaFactsNumbersHow good is your memory?
The Elevator Pitch that ‘sticks’
1Sympathy
2Curiosity
Stick witha metaphor3
‘3 little piglets’Pursuasive presentation | Creativity | Storytelling
1
Part 1 – Persuasive Presentation
Lorre, Lee & Peep?
‘Behave normally, that’s silly enough’
Don’t act like herd animals
Be yourself!Instead of justanother face inthe crowd.
‘Stay hungry, stay folish’
Use your own powerPersonal story | experience
Standing out = power
Your passion: playing act …
… real passion?
Adress as many senses as possible
What do we remember? 10% of what we hear (audio) 35% of what we see (visual) 55% of what we hear and see
Speak from the heartnot from your memory
Power of communication 7% is language 38 % is tone of voice 56 % is body language
Power of words
In the spotlightsbusiness-related subject  personal subject
2
CreativityFinding a metaphore
5% inspiration95% perspiration
‘Logic will get you from A to Z’
‘Imagination will get you everywhere’
‘Out of the box’- thinkingYour way of developing ideas?
Walking
Showering
Sense ofWonder
?
And now?
Use a Sense of Wonder
The power of imagesLiteral meaning  metaphorical meaning
BrainstormWhat does the metaphor mean?1
2
3
4
45
6
Suitable Metaphor for your research
BrainstormExercise 1: Flower association
SolutionBeeld 1Beeld 2Beeld 3Beeld4
Madeto stickAdhesivetapePlasterPritt-stickWallpaperGluegun
BrainstormExercise 2: Chain association
Chain associationBeeld 1Beeld 2 Beeld 3 Beeld 4Solution
3
Power ofstorytelling
Town crier: “Pass it on, pass it on”
S.U.C.C.E.S - strategy
Building stonesBlue print
K.I.S.S.-principleKeep It Simple, StupidS = Simple
1 main subject or theme3 examples| solutions| statements
U = UnexpectedAn unexpected Approach
C = ConcreteMake your Message tangibleImages | Examples | Personal experiences
C = CredibelMake your Message credible
Credible messageHonest story | Originality | Clear statements
E = EmotionFocus on positive emotionsGood-will | Curiosity
Negative subjectsPositive twist | Sandwich Formula
S = StoryTell a Story that sticksEasy to remember | Simple re-tell
5 Tips for Persuasive PresentationsBonus
1Learning to make presentations takes time
Practice, practice, practiceimproves spontaneity | avoids play-acting2
Dare to reflectObserve yourself in the mirror3
4Don’t expect too much of yourself
5Guts, go-getting & persistence
Transform metaphor into a storyIndividual Assignment
Your research as a Elevator Pitch Metaphor / personal story Solution / theme research Examples / arguments (max. 3) Me...
In the Spotlights: Who dares?
Race against time: 30 – 40 seconds3 to 5 testees
Do you feel larger than life?Stick with your Elevator Pitch
Questions?
Thank youfor your kind attention!
Your research as elevator pitch - nbic conference 2013
Your research as elevator pitch - nbic conference 2013
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Your research as elevator pitch - nbic conference 2013

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When do you need a Elevator Pitch? When you are after the job of your dreams. When you want to position yourself or your company. Or when you need fundraisers to work out a concept or to do research. You get 40 seconds to make a brilliant impression. Use a metaphor that sticks and tell a story. The power of storytelling? Making up a story that sticks: fun to listen to, easy to remember and simple to re-tell.

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  • Transcript of "Your research as elevator pitch - nbic conference 2013"

    1. 1. ‘Your research as Elevator Pitch’NBIC Conference | 17 april 2013
    2. 2. Copywriter’sluggage
    3. 3. What &When?
    4. 4. The job ofmy dreams1
    5. 5. PersonalBranding2
    6. 6. 3Fundraisers
    7. 7. How powerfull is your Elevator Pitch?Who dares?
    8. 8. The gossip gameRe-telling story
    9. 9. AbracadabraBlablablaFactsNumbersHow good is your memory?
    10. 10. The Elevator Pitch that ‘sticks’
    11. 11. 1Sympathy
    12. 12. 2Curiosity
    13. 13. Stick witha metaphor3
    14. 14. ‘3 little piglets’Pursuasive presentation | Creativity | Storytelling
    15. 15. 1
    16. 16. Part 1 – Persuasive Presentation
    17. 17. Lorre, Lee & Peep?
    18. 18. ‘Behave normally, that’s silly enough’
    19. 19. Don’t act like herd animals
    20. 20. Be yourself!Instead of justanother face inthe crowd.
    21. 21. ‘Stay hungry, stay folish’
    22. 22. Use your own powerPersonal story | experience
    23. 23. Standing out = power
    24. 24. Your passion: playing act …
    25. 25. … real passion?
    26. 26. Adress as many senses as possible
    27. 27. What do we remember? 10% of what we hear (audio) 35% of what we see (visual) 55% of what we hear and see
    28. 28. Speak from the heartnot from your memory
    29. 29. Power of communication 7% is language 38 % is tone of voice 56 % is body language
    30. 30. Power of words
    31. 31. In the spotlightsbusiness-related subject  personal subject
    32. 32. 2
    33. 33. CreativityFinding a metaphore
    34. 34. 5% inspiration95% perspiration
    35. 35. ‘Logic will get you from A to Z’
    36. 36. ‘Imagination will get you everywhere’
    37. 37. ‘Out of the box’- thinkingYour way of developing ideas?
    38. 38. Walking
    39. 39. Showering
    40. 40. Sense ofWonder
    41. 41. ?
    42. 42. And now?
    43. 43. Use a Sense of Wonder
    44. 44. The power of imagesLiteral meaning  metaphorical meaning
    45. 45. BrainstormWhat does the metaphor mean?1
    46. 46. 2
    47. 47. 3
    48. 48. 4
    49. 49. 45
    50. 50. 6
    51. 51. Suitable Metaphor for your research
    52. 52. BrainstormExercise 1: Flower association
    53. 53. SolutionBeeld 1Beeld 2Beeld 3Beeld4
    54. 54. Madeto stickAdhesivetapePlasterPritt-stickWallpaperGluegun
    55. 55. BrainstormExercise 2: Chain association
    56. 56. Chain associationBeeld 1Beeld 2 Beeld 3 Beeld 4Solution
    57. 57. 3
    58. 58. Power ofstorytelling
    59. 59. Town crier: “Pass it on, pass it on”
    60. 60. S.U.C.C.E.S - strategy
    61. 61. Building stonesBlue print
    62. 62. K.I.S.S.-principleKeep It Simple, StupidS = Simple
    63. 63. 1 main subject or theme3 examples| solutions| statements
    64. 64. U = UnexpectedAn unexpected Approach
    65. 65. C = ConcreteMake your Message tangibleImages | Examples | Personal experiences
    66. 66. C = CredibelMake your Message credible
    67. 67. Credible messageHonest story | Originality | Clear statements
    68. 68. E = EmotionFocus on positive emotionsGood-will | Curiosity
    69. 69. Negative subjectsPositive twist | Sandwich Formula
    70. 70. S = StoryTell a Story that sticksEasy to remember | Simple re-tell
    71. 71. 5 Tips for Persuasive PresentationsBonus
    72. 72. 1Learning to make presentations takes time
    73. 73. Practice, practice, practiceimproves spontaneity | avoids play-acting2
    74. 74. Dare to reflectObserve yourself in the mirror3
    75. 75. 4Don’t expect too much of yourself
    76. 76. 5Guts, go-getting & persistence
    77. 77. Transform metaphor into a storyIndividual Assignment
    78. 78. Your research as a Elevator Pitch Metaphor / personal story Solution / theme research Examples / arguments (max. 3) Metaphor / question
    79. 79. In the Spotlights: Who dares?
    80. 80. Race against time: 30 – 40 seconds3 to 5 testees
    81. 81. Do you feel larger than life?Stick with your Elevator Pitch
    82. 82. Questions?
    83. 83. Thank youfor your kind attention!
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