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Innovation Through Gamification: New Ways to Masiffy the Mobile Payments
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Innovation Through Gamification: New Ways to Masiffy the Mobile Payments

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Have you heard about "Gamification"? Well you can actually use it to attract new customers and engage them. I gave this speak in the Mobile Money Americas 2013 that took place in Mexico DF.

Have you heard about "Gamification"? Well you can actually use it to attract new customers and engage them. I gave this speak in the Mobile Money Americas 2013 that took place in Mexico DF.

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  • 1. ANDRE CAVERO@elnomaiden
  • 2. Everybody loves to play“Playing is productive. It produces a positiveemotion stronger than the social relations, afeeling to achieve a goal, and for the players thatare part of a community, the chance to reach cleargoals”Jane McGonigal, Institute of the Future(IFTF) Director of Game Research &Development
  • 3. 70%Of the topexecutivesmakes arecesseveryday sothey canplayIn fact… 72%Of thehouseholdsplay in a videogames consoleor with acomputerSource: Entertainment Software Association | 2011Sales, Demographic and Usage Data, 2011 PSFKl The Future of Gaming, 2011Jane McGonigal l Reality is Broken, 2011
  • 4. 53%Of the playershave between18 and 49years old18%Of the playershave less than18 years29%Of theplayershave morethan 50years.58%42%65%Are socialplayers55%Play on amobiledevice19%Pays forplaying onlinegamesSource: Entertainment Software Association | 2011Sales, Demographic and Usage Data, 2011 PSFKl The Future of Gaming, 2011Jane McGonigal l Reality is Broken, 2011
  • 5. But how can we usesomething related togames, in our everydaytasks, to get more peopleinterested in our products?
  • 6. The answer is…GAMIFICATIONThe process of using gamethinking and game elements tosolve problems and engageusers
  • 7. And by that I mean that ourmobile apps can be as funand engaging as a game.That’sRight!!
  • 8. But is it profitable to be “game-like”?If you watch the audience that agame can reach, I think theanswer it’s pretty obvious.Dec 2012
  • 9. ++--ChallengeSkillsAnxiety “Flow”BoredomApathyBut that is easy for games… Can thisalso apply to the mobile businesses?Gamification is not just a bunch ofbadges or a leaderboard on yourmobile business development, itinvolves all the strategy behind toachieve specific goals and finallyengage your customersYES!
  • 10. So which are the main elements in thisGamification world?ConstrainsEmotionsNarrativeProgressionRelationshipsDynamicsMechanicsComponentsDynamicsBig-picture aspects
  • 11. So which are the main elements in thisGamification world?DynamicsMechanicsComponentsMechanicsChallengesChanceCompetitionCooperationFeedbackResource AcquisitionRewardsTransactionsTurnsWin statesProcesses that driveaction forward
  • 12. So which are the main elements in thisGamification world?DynamicsMechanicsComponentsComponentsAchievementsAvatarsBadgesBoss FightsCollectionsCombatContent unlockingGiftingLeaderboardsLevelsPointsQuestsSocial GraphTeamsVirtual GoodsSpecific instantiationsof mechanics anddynamics
  • 13. Reward Status AchivimentSelfExpression Competition AltruismPointsLevelsChallengesVirtual GoodsLeaderboardsGifting &CharityHumanDesiresGameMechanicsSome of this elements can fill somehuman desires and complete them.
  • 14. We are all players…AMBITIOUSDEFINED ASFocus in win,status andcompetitionas equals.RETAINS THEMWITHClassifications,Categories.WINNERSDEFINED ASFocus in status andachieve objectivesquickly.RETAINS THEMWITHAchievements.SOCIABLESDEFINED ASFocussocialize, desire forcontacts andfriends.RETAINS THEMWITHNews feed, friendlist and chat.EXPLORERSDEFINED ASFocus on exploreand discover theunknown.RETAINS THEMWITHComplexachievements.Richard Bartle
  • 15. Now let see some examplesof what the world it’s beendoing in the Gamificationscenario lately.
  • 16. Happy Foursquare Day!04/16The best way todiscover andshare interestingplaces with yourfriends
  • 17. Mobile payment while engagingusers with promotions, discountsand prizes.
  • 18. Allow anyone [oranything] connected tothe internet to movemoney quickly, safely &at the lowest costpossible.+ Spots + ProxiYou canpay to:
  • 19. One of the best examples onusing Gamification to motivateusers on doing certain tasks onprivate site.
  • 20. There’s always a…More Fun wayMore Engaging wayMore Motivating wayMore Meaningful way
  • 21. Any Question?
  • 22. Thank You@elnomaidenacavero@e-llama.com