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Caça-Palavras for Windows Phone / Windows 8
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Caça-Palavras for Windows Phone / Windows 8

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2 minute pitch given on AppCircus São Paulo 2013

2 minute pitch given on AppCircus São Paulo 2013

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  • My name is André Carlucci. I'm the Director of Technology of Way2 Technology, Microsoft MVP and the developer of Caça-Palavras.
  • Caça-Palavras is the eletronic version of the old board game called Boogle, where the player has to find as many words as he can in a sixteen letter grid within 2 minutes.This kind of game itself is already very addictive and having it in your pocket to play whenever you want is just amazing.
  • The online version is very simple. Hit start and you are already playing the same game with an average of 250 other people. Use your fingers to trace a path throught the letters you need in order to complete a word and release to gain points for it. After 2 minutes you can see the whole grid solved and then you can compare your results with the other online players.The game has one hundred and ninety thousand downloads and it is the mosted reviewed application of the Brazillian Marketplace with almost six thousand reviews and 4 point 5 stars.
  • I also have a version of Caça-Palavras for the Windows 8 and it was classified as a Top application and showcased in its official launch. Users in this version play together with the users on the phone and have other features like live chat and Microsoft Account integration.
  • The offline version is great for when you are on a plane or in any place where no Internet is available. It has a campaign of 20 levels and new modes which changes the dynamics of the game completely.
  • Caça-Palavras online is free and Ad based. It requests 20 million Ads every month with a click-through-rate of 2%, pretty high. 92% of the users are from Brazil and I just got an exclusive Premium Ads contract for the Windows 8 version. The offline version is paid and costs $2.99.
  • Currently I'm working on new features like:- Sponsored grids, in which a company will be able to sponsor a grid where words related to its brandwould be special words. For instance, Microsoft could sponsor a grid where thousands of people would look for words like "office" or "windows".- New languages. Starting with Spanish and English.- New platforms: Android and Iphone.
  • So that's the game. I hope you enjoy playing it as much as I enjoy making it. It's simple, cool and probably the funniest way to increase your vocabulary.Thank you very much.


  • 1. andrecarlucci@gmail.comwww.andrecarlucci.com@andrecarlucci
  • 2. Caça-Palavras – Online version11/11/2011release date290Kdownloads350 avg.simultaneous players10K (4.5 stars)reviews
  • 3. • Release date 12/2012• 300 downloads• No network neededCaça-Palavras – Offline version
  • 4. 92% Brazil20M Ad requests/month2.22% CTRPremium AdsPaid Offline Version
  • 5. Sponsored gridsCaça-Palavras – RoadmapNew languages New platforms
  • 6. Thank youandrecarlucci@gmail.comwww.andrecarlucci.com@andrecarlucci