Think Like A Journalist: How Companies Can Create Own Content
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Think Like A Journalist: How Companies Can Create Own Content

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Simple steps on how companies can produce & distribute interesting content as part of their public relations strategy.

Simple steps on how companies can produce & distribute interesting content as part of their public relations strategy.

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Think Like A Journalist: How Companies Can Create Own Content Think Like A Journalist: How Companies Can Create Own Content Presentation Transcript

  • Think Like a Journalist
    How Companies Can Create Their Own Content
  • No Waiting Around
    Create content you can share with public
    Media is great but not only way to tell story
  • What’s Your Story?
    Company accomplishments & milestones
    New products
    Company developments
    Company expertise
  • Is Your Story Interesting?
    Think about your audience
    How is story relevant to your audience?
    Know what, when, where and why
  • Package Your Story
    Elements you can incorporate into story to add more depth.
  • Package Your Story
    Video
    Video can be informative, entertaining or both.
  • Package Your Story
    Photos
    Make sure to have photo captions
    Easily downloadable
  • Package Your Story
    Graphics-company logo or project partners logo
  • Package Your Story
    Sidebars-polls, quizzes, contests
  • Share Your Story
    Press release
    Send out media alert to press contacts but post full press release on website. This also helps with SEO.
  • Share Your Story
    Blogs
    In addition to press release, write story on company blog.
    Keep blog content more conversational than press release.
  • Share Your Story
    Social networking sites
    Link press release/blog to Facebook, Twitter, Digg, Linkedin, etc.
    Create content feeds for social media sites.
  • Share Your Story
    Video press release
    Create video demos to accompany traditional press release and upload to website & other sites.
  • Share Your Story
    News wire services
    Research both traditional & social media friendly news wire services.
  • Share Your Story
    RSS & Subscribe widgets
    Embed RSS widgets & subscribe button on both company website & blog.
    Give people option to opt in to content updates.
  • Share Your Story
    Websites
  • Don’t Be Afraid to Ask
    Ask fans/customers to share content on their own sites
    Professional network
    Friends
    Employees