CONTENT CREATION

 How Good Content Builds Business
WHO AM I?
  -College Graduate

  -Former News Junkie

  -Entrepreneur


  Interests:
  Social Media
   Technology
    Busi...
WHY CONTENT?

EDUCATE

INFORM

ENTERTAIN




                  W. Social Marketing andrea@wsocialmarketing.com
WHY WOULD YOU WRITE?

        INFORMATION

          EXPERTISE

     THOUGHT LEADERSHIP

       BUILDING TRUST


         ...
NO WAITING AROUND

         MEDIA IS GREAT BUT.....

WHY NOT CREATE YOUR OWN CONTENT?




                       W. Social...
COMPANY CONTENT CAN
        BE....

          DEVELOPMENTS

            EXPERTISE

   MILESTONES & ACCOMPLISHMENTS

   PRO...
HOW DOES YOUR CONTENT
  PROVIDE VALUE FOR
     CUSTOMERS?



           W. Social Marketing andrea@wsocialmarketing.com
QUESTIONS?




     W. Social Marketing andrea@wsocialmarketing.com
KINDS OF CONTENT




        W. Social Marketing andrea@wsocialmarketing.com
BLOGS




  W. Social Marketing andrea@wsocialmarketing.com
WHAT’S YOUR BLOG?

     COMPANY BLOG




           W. Social Marketing andrea@wsocialmarketing.com
WHAT’S YOUR BLOG?

      CEO BLOG




           W. Social Marketing andrea@wsocialmarketing.com
WHAT’S YOUR BLOG?

    INDUSTRY BLOG




           W. Social Marketing andrea@wsocialmarketing.com
WHAT’S YOUR BLOG?
 PRODUCT OR DEPARTMENT BLOG




              W. Social Marketing andrea@wsocialmarketing.com
WHAT’S YOUR BLOG?

  CUSTOMER SERVICE BLOG




              W. Social Marketing andrea@wsocialmarketing.com
WEBSITE

HOW DO YOU RATE WEBSITE FOR LEAD GENERATION?




                       W. Social Marketing andrea@wsocialmarketi...
PRESS RELEASES
THINK INBOUND WITH PRESS RELEASES




                  W. Social Marketing andrea@wsocialmarketing.com
PRESS RELEASE TIPS

    POST PRESS RELEASE TO WEBSITE OR BLOG

REMEMBER KEYWORDS IN PRESS RELEASE HEADLINE &
             ...
BLOG TIPS
CREATE RSS FEEDS FOR PRESS PAGE & COMPANY BLOG

  CREATE AUTOMATED FEEDS FOR NEW POSTS TO
          SOCIAL NETWO...
OTHER TYPES OF CONTENT
            SLIDES

      DOWNLOADABLE PDFS

          PODCASTS

            VIDEO

           PHOT...
CONTENT DISTRIBUTION

        SOCIAL MEDIA

      FORUMS/GROUPS

     VIDEO HOSTING SITES

          WEBSITES



         ...
WHY CONTENT FOR YOUR
      BUSINESS?



          W. Social Marketing andrea@wsocialmarketing.com
GETTING MORE BUSINESS

RELATIONSHIPS

PROSPECTS

CLIENTS




                W. Social Marketing andrea@wsocialmarketing.c...
HOMEWORK ASSIGNMENT
 Find company or individual blogs you like to read

    Research other company’s online collateral

  ...
QUESTIONS?




     W. Social Marketing andrea@wsocialmarketing.com
Andrea Walker
              www.wsocialmarketing.com
                Twitter: @andreafwalker
            andrea@wsocialmar...
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How Good Content Builds Business

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Learn to establish your business with informative & interesting content to build quality business relationships.

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  • How Good Content Builds Business

    1. 1. CONTENT CREATION How Good Content Builds Business
    2. 2. WHO AM I? -College Graduate -Former News Junkie -Entrepreneur Interests: Social Media Technology Business Musicals!!
    3. 3. WHY CONTENT? EDUCATE INFORM ENTERTAIN W. Social Marketing andrea@wsocialmarketing.com
    4. 4. WHY WOULD YOU WRITE? INFORMATION EXPERTISE THOUGHT LEADERSHIP BUILDING TRUST W. Social Marketing andrea@wsocialmarketing.com
    5. 5. NO WAITING AROUND MEDIA IS GREAT BUT..... WHY NOT CREATE YOUR OWN CONTENT? W. Social Marketing andrea@wsocialmarketing.com
    6. 6. COMPANY CONTENT CAN BE.... DEVELOPMENTS EXPERTISE MILESTONES & ACCOMPLISHMENTS PRODUCT/SERVICE INFORMATION W. Social Marketing andrea@wsocialmarketing.com
    7. 7. HOW DOES YOUR CONTENT PROVIDE VALUE FOR CUSTOMERS? W. Social Marketing andrea@wsocialmarketing.com
    8. 8. QUESTIONS? W. Social Marketing andrea@wsocialmarketing.com
    9. 9. KINDS OF CONTENT W. Social Marketing andrea@wsocialmarketing.com
    10. 10. BLOGS W. Social Marketing andrea@wsocialmarketing.com
    11. 11. WHAT’S YOUR BLOG? COMPANY BLOG W. Social Marketing andrea@wsocialmarketing.com
    12. 12. WHAT’S YOUR BLOG? CEO BLOG W. Social Marketing andrea@wsocialmarketing.com
    13. 13. WHAT’S YOUR BLOG? INDUSTRY BLOG W. Social Marketing andrea@wsocialmarketing.com
    14. 14. WHAT’S YOUR BLOG? PRODUCT OR DEPARTMENT BLOG W. Social Marketing andrea@wsocialmarketing.com
    15. 15. WHAT’S YOUR BLOG? CUSTOMER SERVICE BLOG W. Social Marketing andrea@wsocialmarketing.com
    16. 16. WEBSITE HOW DO YOU RATE WEBSITE FOR LEAD GENERATION? W. Social Marketing andrea@wsocialmarketing.com
    17. 17. PRESS RELEASES THINK INBOUND WITH PRESS RELEASES W. Social Marketing andrea@wsocialmarketing.com
    18. 18. PRESS RELEASE TIPS POST PRESS RELEASE TO WEBSITE OR BLOG REMEMBER KEYWORDS IN PRESS RELEASE HEADLINE & BODY POST PRESS RELEASE TO SOCIAL NETWORKING SITES W. Social Marketing andrea@wsocialmarketing.com
    19. 19. BLOG TIPS CREATE RSS FEEDS FOR PRESS PAGE & COMPANY BLOG CREATE AUTOMATED FEEDS FOR NEW POSTS TO SOCIAL NETWORKING SITES W. Social Marketing andrea@wsocialmarketing.com
    20. 20. OTHER TYPES OF CONTENT SLIDES DOWNLOADABLE PDFS PODCASTS VIDEO PHOTOS W. Social Marketing andrea@wsocialmarketing.com
    21. 21. CONTENT DISTRIBUTION SOCIAL MEDIA FORUMS/GROUPS VIDEO HOSTING SITES WEBSITES W. Social Marketing andrea@wsocialmarketing.com
    22. 22. WHY CONTENT FOR YOUR BUSINESS? W. Social Marketing andrea@wsocialmarketing.com
    23. 23. GETTING MORE BUSINESS RELATIONSHIPS PROSPECTS CLIENTS W. Social Marketing andrea@wsocialmarketing.com
    24. 24. HOMEWORK ASSIGNMENT Find company or individual blogs you like to read Research other company’s online collateral Follow those companies on social media RESEARCH W. Social Marketing andrea@wsocialmarketing.com
    25. 25. QUESTIONS? W. Social Marketing andrea@wsocialmarketing.com
    26. 26. Andrea Walker www.wsocialmarketing.com Twitter: @andreafwalker andrea@wsocialmarketing.com Linkedin: http://www.linkedin.com/in/wsocialmarketing
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