How Good Content Builds Business

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Learn to establish your business with informative & interesting content to build quality business relationships.

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  • How Good Content Builds Business

    1. 1. CONTENT CREATION How Good Content Builds Business
    2. 2. WHO AM I? -College Graduate -Former News Junkie -Entrepreneur Interests: Social Media Technology Business Musicals!!
    3. 3. WHY CONTENT? EDUCATE INFORM ENTERTAIN W. Social Marketing andrea@wsocialmarketing.com
    4. 4. WHY WOULD YOU WRITE? INFORMATION EXPERTISE THOUGHT LEADERSHIP BUILDING TRUST W. Social Marketing andrea@wsocialmarketing.com
    5. 5. NO WAITING AROUND MEDIA IS GREAT BUT..... WHY NOT CREATE YOUR OWN CONTENT? W. Social Marketing andrea@wsocialmarketing.com
    6. 6. COMPANY CONTENT CAN BE.... DEVELOPMENTS EXPERTISE MILESTONES & ACCOMPLISHMENTS PRODUCT/SERVICE INFORMATION W. Social Marketing andrea@wsocialmarketing.com
    7. 7. HOW DOES YOUR CONTENT PROVIDE VALUE FOR CUSTOMERS? W. Social Marketing andrea@wsocialmarketing.com
    8. 8. QUESTIONS? W. Social Marketing andrea@wsocialmarketing.com
    9. 9. KINDS OF CONTENT W. Social Marketing andrea@wsocialmarketing.com
    10. 10. BLOGS W. Social Marketing andrea@wsocialmarketing.com
    11. 11. WHAT’S YOUR BLOG? COMPANY BLOG W. Social Marketing andrea@wsocialmarketing.com
    12. 12. WHAT’S YOUR BLOG? CEO BLOG W. Social Marketing andrea@wsocialmarketing.com
    13. 13. WHAT’S YOUR BLOG? INDUSTRY BLOG W. Social Marketing andrea@wsocialmarketing.com
    14. 14. WHAT’S YOUR BLOG? PRODUCT OR DEPARTMENT BLOG W. Social Marketing andrea@wsocialmarketing.com
    15. 15. WHAT’S YOUR BLOG? CUSTOMER SERVICE BLOG W. Social Marketing andrea@wsocialmarketing.com
    16. 16. WEBSITE HOW DO YOU RATE WEBSITE FOR LEAD GENERATION? W. Social Marketing andrea@wsocialmarketing.com
    17. 17. PRESS RELEASES THINK INBOUND WITH PRESS RELEASES W. Social Marketing andrea@wsocialmarketing.com
    18. 18. PRESS RELEASE TIPS POST PRESS RELEASE TO WEBSITE OR BLOG REMEMBER KEYWORDS IN PRESS RELEASE HEADLINE & BODY POST PRESS RELEASE TO SOCIAL NETWORKING SITES W. Social Marketing andrea@wsocialmarketing.com
    19. 19. BLOG TIPS CREATE RSS FEEDS FOR PRESS PAGE & COMPANY BLOG CREATE AUTOMATED FEEDS FOR NEW POSTS TO SOCIAL NETWORKING SITES W. Social Marketing andrea@wsocialmarketing.com
    20. 20. OTHER TYPES OF CONTENT SLIDES DOWNLOADABLE PDFS PODCASTS VIDEO PHOTOS W. Social Marketing andrea@wsocialmarketing.com
    21. 21. CONTENT DISTRIBUTION SOCIAL MEDIA FORUMS/GROUPS VIDEO HOSTING SITES WEBSITES W. Social Marketing andrea@wsocialmarketing.com
    22. 22. WHY CONTENT FOR YOUR BUSINESS? W. Social Marketing andrea@wsocialmarketing.com
    23. 23. GETTING MORE BUSINESS RELATIONSHIPS PROSPECTS CLIENTS W. Social Marketing andrea@wsocialmarketing.com
    24. 24. HOMEWORK ASSIGNMENT Find company or individual blogs you like to read Research other company’s online collateral Follow those companies on social media RESEARCH W. Social Marketing andrea@wsocialmarketing.com
    25. 25. QUESTIONS? W. Social Marketing andrea@wsocialmarketing.com
    26. 26. Andrea Walker www.wsocialmarketing.com Twitter: @andreafwalker andrea@wsocialmarketing.com Linkedin: http://www.linkedin.com/in/wsocialmarketing

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