Getting Business Prospects To You
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Getting Business Prospects To You

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A colleague and myself recently presented on how to attract & gain quality leads for your business. Tools & strategies outlined in presentation include inbound marketing techniques, relationship ...

A colleague and myself recently presented on how to attract & gain quality leads for your business. Tools & strategies outlined in presentation include inbound marketing techniques, relationship building, social networking & taking your relationships online to offline.

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Getting Business Prospects To You Getting Business Prospects To You Presentation Transcript

  • Bring the prospects to you
    • W. Social Marketing & Appsolute Genius
    • September 1st, 2010
    • What is Outbound Marketing?
  •  
  •  
    • Hi, my name is...and I’m with...
    • Networking Events or Tradeshows...
    • What is Inbound Marketing?
    • Qualified Leads Come To You
    • Build Relationships
    • Trust
    • Knowledge
    • What’s the right medium for your message?
    • Information
    • Expertise
    • Building Relationships
    • Trust
  • Starts With... How Do You Rate Your Site For Lead Generation?
    • CEO Blogs (Mark Cuban)
    • Industry Blogs (Chris Brogan)
    • Company Blogs (Whole Foods “Whole Story”)
    • Product or Department Blogs (37signals)
    • Customer Service Blogs (CustomerThink)
    • White Papers/PDFs
    • Articles
    • E-Books
    • Newsletters
    • Presentations
    • Social Media
    • Forums/Groups
    • Email
    • Websites
    • Better Relationships = More Business
  •  
  •  
    • Networking Events
    • +
    • Stacks of Business Cards
    • =
    • Losing Touch
  •  
  •  
  •  
    • 1. Be Interesting
    • 2. Be Humble
    • 3. Be Engaged
    • 4. Be Authentic
    • 5. Be Helpful
    • The Five Be’s Principle
    • +
    • Social Media
    • +
    • Networking
    • =
  •  
    • Techniques (Offline to Online)
    • Connection Request/Follow People
    • Find Shared Interests
    • Be Specific
    • Update Status
    • Comment
    • Post Interesting Links/Thoughts
    • Write About Relevant Topics (Sometimes)
    • Offer Expertise
    • Connect People (Like-minded or Mutually Beneficial)
    • Lead/Organize Groups
    • Share Your Passions
    • Be Authentic
    • Develop an Identity
    • Techniques (Online to Offline)
    • Coffee/Lunch
    • Conferences
    • Look for Common Contacts