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Effective Public Relations <br />On A Shoestring Budget<br />
Who Am I?<br /><ul><li>College student
News junkie
PR Entrepreneur
Loves music & social media
CEO of W. Social Marketing, a lifestyle public relations firm based in Birmingham, AL</li></li></ul><li>Why Public Relatio...
Types of Public Relation Outreach<br />Media Outreach<br />Community Outreach<br />Special Events<br />New Media<br />Comp...
Getting Started-Who Are You?<br />Company niche.<br />Company’s mission.<br />What is your brand?<br />Who is your target ...
Getting Started-Have A Plan<br />Strategy <br />Outline goals<br />Determine best course of action<br />Crisis communicati...
Questions? <br />
Media Outreach<br />Good storytelling<br />Create a relevant story angle<br />Think like a journalist<br />Build relations...
Recommended Media Outreach Tools <br />Press release wire services.  Ex. Pitchengine, Pressit<br />Electronic & Traditiona...
Community Outreach<br />Strong relationships with regional community<br />Creates positive image for company<br />Specific...
Community Outreach Ideas<br />Host educational program or workshop<br />Encourages employees to donate time to community s...
New Media<br />Foster communities for your brand <br />Don’t talk at people <br />Ask for feedback<br />Listen as well as ...
Creating Buzz with New Media<br />Promotions & contests<br />Mobile marketing tools (Foursquare, Gowalla)<br />Multi-media...
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Effective pr strategies on shoestring budgets

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Ideas and tips on how to effectively market your company with little to no budget

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Transcript of "Effective pr strategies on shoestring budgets"

  1. 1. Effective Public Relations <br />On A Shoestring Budget<br />
  2. 2. Who Am I?<br /><ul><li>College student
  3. 3. News junkie
  4. 4. PR Entrepreneur
  5. 5. Loves music & social media
  6. 6. CEO of W. Social Marketing, a lifestyle public relations firm based in Birmingham, AL</li></li></ul><li>Why Public Relations For Your Business?<br />Increase brand awareness<br />Promotion/publicity<br />Can lead to direct sales or ROI for company<br />Create & maintain company message<br />But most importantly, How can people know about your company if you’re NOT informing the public?<br />
  7. 7. Types of Public Relation Outreach<br />Media Outreach<br />Community Outreach<br />Special Events<br />New Media<br />Company Relations<br />
  8. 8. Getting Started-Who Are You?<br />Company niche.<br />Company’s mission.<br />What is your brand?<br />Who is your target audience?<br />
  9. 9. Getting Started-Have A Plan<br />Strategy <br />Outline goals<br />Determine best course of action<br />Crisis communication<br />Don’t be afraid to change<br />
  10. 10. Questions? <br />
  11. 11. Media Outreach<br />Good storytelling<br />Create a relevant story angle<br />Think like a journalist<br />Build relationships<br />Research <br />
  12. 12. Recommended Media Outreach Tools <br />Press release wire services. Ex. Pitchengine, Pressit<br />Electronic & Traditional press kits<br />Press room on website<br />RSS feeds<br />Technorati<br />Blogs<br />
  13. 13. Community Outreach<br />Strong relationships with regional community<br />Creates positive image for company<br />Specific philanthropy<br />Be creative<br />
  14. 14. Community Outreach Ideas<br />Host educational program or workshop<br />Encourages employees to donate time to community service project<br />Host fundraising drive<br />Remember to keep public informed of your efforts. <br />
  15. 15. New Media<br />Foster communities for your brand <br />Don’t talk at people <br />Ask for feedback<br />Listen as well as interact<br />
  16. 16. Creating Buzz with New Media<br />Promotions & contests<br />Mobile marketing tools (Foursquare, Gowalla)<br />Multi-media<br />Follow competitors<br />Monitor conversations<br />
  17. 17. Company Relations<br />Employees<br />Stakeholders<br />Customer Service<br />
  18. 18. Questions?<br />
  19. 19. Contact info:<br /> Andrea Walker-W. Social Marketing<br />www.wsocialmarketing.com<br />andrea@wsocialmarketing.com<br /> 205-835-2493<br />
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