CEO of W. Social Marketing, a lifestyle public relations firm based in Birmingham, AL
Why Public Relations For Your Business? Increase brand awareness Promotion/publicity Can lead to direct sales or ROI for company Create & maintain company message But most importantly, How can people know about your company if you’re NOT informing the public?
Types of Public Relation Outreach Media Outreach Community Outreach Special Events New Media Company Relations
Getting Started-Who Are You? Company niche. Company’s mission. What is your brand? Who is your target audience?
Getting Started-Have A Plan Strategy Outline goals Determine best course of action Crisis communication Don’t be afraid to change
Media Outreach Good storytelling Create a relevant story angle Think like a journalist Build relationships Research
Recommended Media Outreach Tools Press release wire services. Ex. Pitchengine, Pressit Electronic & Traditional press kits Press room on website RSS feeds Technorati Blogs
Community Outreach Strong relationships with regional community Creates positive image for company Specific philanthropy Be creative
Community Outreach Ideas Host educational program or workshop Encourages employees to donate time to community service project Host fundraising drive Remember to keep public informed of your efforts.
New Media Foster communities for your brand Don’t talk at people Ask for feedback Listen as well as interact
Creating Buzz with New Media Promotions & contests Mobile marketing tools (Foursquare, Gowalla) Multi-media Follow competitors Monitor conversations
Company Relations Employees Stakeholders Customer Service