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Effective pr strategies on shoestring budgets

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Ideas and tips on how to effectively market your company with little to no budget

Ideas and tips on how to effectively market your company with little to no budget

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  • 1. Effective Public Relations
    On A Shoestring Budget
  • 2. Who Am I?
    • College student
    • 3. News junkie
    • 4. PR Entrepreneur
    • 5. Loves music & social media
    • 6. CEO of W. Social Marketing, a lifestyle public relations firm based in Birmingham, AL
  • Why Public Relations For Your Business?
    Increase brand awareness
    Promotion/publicity
    Can lead to direct sales or ROI for company
    Create & maintain company message
    But most importantly, How can people know about your company if you’re NOT informing the public?
  • 7. Types of Public Relation Outreach
    Media Outreach
    Community Outreach
    Special Events
    New Media
    Company Relations
  • 8. Getting Started-Who Are You?
    Company niche.
    Company’s mission.
    What is your brand?
    Who is your target audience?
  • 9. Getting Started-Have A Plan
    Strategy
    Outline goals
    Determine best course of action
    Crisis communication
    Don’t be afraid to change
  • 10. Questions?
  • 11. Media Outreach
    Good storytelling
    Create a relevant story angle
    Think like a journalist
    Build relationships
    Research
  • 12. Recommended Media Outreach Tools
    Press release wire services. Ex. Pitchengine, Pressit
    Electronic & Traditional press kits
    Press room on website
    RSS feeds
    Technorati
    Blogs
  • 13. Community Outreach
    Strong relationships with regional community
    Creates positive image for company
    Specific philanthropy
    Be creative
  • 14. Community Outreach Ideas
    Host educational program or workshop
    Encourages employees to donate time to community service project
    Host fundraising drive
    Remember to keep public informed of your efforts.
  • 15. New Media
    Foster communities for your brand
    Don’t talk at people
    Ask for feedback
    Listen as well as interact
  • 16. Creating Buzz with New Media
    Promotions & contests
    Mobile marketing tools (Foursquare, Gowalla)
    Multi-media
    Follow competitors
    Monitor conversations
  • 17. Company Relations
    Employees
    Stakeholders
    Customer Service
  • 18. Questions?
  • 19. Contact info:
    Andrea Walker-W. Social Marketing
    www.wsocialmarketing.com
    andrea@wsocialmarketing.com
    205-835-2493