• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Effective pr strategies on shoestring budgets
 

Effective pr strategies on shoestring budgets

on

  • 1,462 views

Ideas and tips on how to effectively market your company with little to no budget

Ideas and tips on how to effectively market your company with little to no budget

Statistics

Views

Total Views
1,462
Views on SlideShare
1,451
Embed Views
11

Actions

Likes
1
Downloads
21
Comments
0

3 Embeds 11

http://www.linkedin.com 7
http://wsocialmarketing.tumblr.com 2
https://www.linkedin.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Effective pr strategies on shoestring budgets Effective pr strategies on shoestring budgets Presentation Transcript

    • Effective Public Relations
      On A Shoestring Budget
    • Who Am I?
      • College student
      • News junkie
      • PR Entrepreneur
      • Loves music & social media
      • CEO of W. Social Marketing, a lifestyle public relations firm based in Birmingham, AL
    • Why Public Relations For Your Business?
      Increase brand awareness
      Promotion/publicity
      Can lead to direct sales or ROI for company
      Create & maintain company message
      But most importantly, How can people know about your company if you’re NOT informing the public?
    • Types of Public Relation Outreach
      Media Outreach
      Community Outreach
      Special Events
      New Media
      Company Relations
    • Getting Started-Who Are You?
      Company niche.
      Company’s mission.
      What is your brand?
      Who is your target audience?
    • Getting Started-Have A Plan
      Strategy
      Outline goals
      Determine best course of action
      Crisis communication
      Don’t be afraid to change
    • Questions?
    • Media Outreach
      Good storytelling
      Create a relevant story angle
      Think like a journalist
      Build relationships
      Research
    • Recommended Media Outreach Tools
      Press release wire services. Ex. Pitchengine, Pressit
      Electronic & Traditional press kits
      Press room on website
      RSS feeds
      Technorati
      Blogs
    • Community Outreach
      Strong relationships with regional community
      Creates positive image for company
      Specific philanthropy
      Be creative
    • Community Outreach Ideas
      Host educational program or workshop
      Encourages employees to donate time to community service project
      Host fundraising drive
      Remember to keep public informed of your efforts.
    • New Media
      Foster communities for your brand
      Don’t talk at people
      Ask for feedback
      Listen as well as interact
    • Creating Buzz with New Media
      Promotions & contests
      Mobile marketing tools (Foursquare, Gowalla)
      Multi-media
      Follow competitors
      Monitor conversations
    • Company Relations
      Employees
      Stakeholders
      Customer Service
    • Questions?
    • Contact info:
      Andrea Walker-W. Social Marketing
      www.wsocialmarketing.com
      andrea@wsocialmarketing.com
      205-835-2493