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Connecting with customers: why brick and mortar isn't enough
 

Connecting with customers: why brick and mortar isn't enough

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Connecting with customers: why brick and mortar isn't enough Connecting with customers: why brick and mortar isn't enough Presentation Transcript

  • Connecting with Customers Why Brick and Mortar Isn’t Enough Anymore...
  • What Was Buying Process Then...
  • What Is Buying Process NOW
  • What’s Changed? ✤ Sphere of Influence ✤ Accessibility ✤ Frequency
  • What Influences Modern Consumers? ✤ Social Value (How does this look?)
  • What Influences Modern Consumers? ✤ Scarcity (Exclusive offers, deals, invite-only)
  • What Influences Modern Consumers? ✤ Brand Relationships (customer service, offline & online interaction)
  • What Influences Modern Consumers? ✤ “Pay It Forward” concept (loyalty programs, referrals, sharing)
  • Accessibility ✤ Make it easy for people to find your brand and stay connected!
  • How Has Accessibility Changed? ✤ Location-based Marketing
  • How Has Accessibility Changed? ✤ Social Media
  • How Has Accessibility Changed? ✤ Mobile Commerce
  • How Has Accessibility Changed? ✤ E-Commerce
  • Why Does Frequency Matter? ✤ Real-time conversations ✤ Consistent value ✤ Instant customer feedback ✤ Customer service & support
  • ✤ Accessibility + Frequency + Influence= DIRECT ROI
  • Contact: Andrea Walker andrea@wsocialmarketing.com