WHAT IS SOCIAL SELLING? FYI...It isn’t just about social media
Social selling allows an average salesperson to become a top performer simply by using tools and techniques that allow them to socialize in a way that was only accessible to the elite sales agent in the past.
THE NEW CUSTOMER ENGAGEMENTLikeabilityCreating TrustUnderstanding Your Potential Customer
WHY SOCIAL SELLING?Build a longer lasting relationship with your customer
GOALSKeep customers coming back Create referral engine
A “SOCIAL SELLING” SALES CYCLE Determine Understand Listen Assist
DETERMINE YOUR TARGET CUSTOMER Who Have Been Best Customers? What Value Do You Provide For Their Business? Why Have You Brought Them Value?
UNDERSTAND YOUR CUSTOMER Inﬂuencers Interests Needs
LISTEN TO YOUR CUSTOMER Follow the Conversations Learn Your Customer’s Persona Personalized Data
ASSIST YOUR CUSTOMER Be Helpful Be Knowledgeable Take Empowering Action
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