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HOW TO BUILD A Social Selling Machine
MY SALES EXPERIENCE      A Brief History
TYPICAL SALES CYCLE
TYPES OF SALES    Direct Selling   In-Direct Selling
DIRECT SALESHi, My Name Is....And I’m With
IN-DIRECT SELLING
WHAT IS SOCIAL SELLING?    FYI...It isn’t just about social media
Social selling allows an average salesperson to become a top performer simply by using tools and techniques that allow the...
THE NEW CUSTOMER           ENGAGEMENTLikeabilityCreating TrustUnderstanding Your Potential Customer
WHY SOCIAL SELLING?Build a longer lasting relationship with your                  customer
GOALSKeep customers coming back   Create referral engine
A “SOCIAL SELLING” SALES         CYCLE         Determine         Understand           Listen           Assist
DETERMINE YOUR TARGET     CUSTOMER       Who Have Been Best Customers? What Value Do You Provide For Their Business?      ...
UNDERSTAND YOUR   CUSTOMER     Influencers      Interests      Needs
LISTEN TO YOUR CUSTOMER       Follow the Conversations     Learn Your Customer’s Persona           Personalized Data
ASSIST YOUR CUSTOMER          Be Helpful       Be Knowledgeable     Take Empowering Action
Build a social selling machine
Build a social selling machine
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Build a social selling machine

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  • Transcript of "Build a social selling machine"

    1. 1. HOW TO BUILD A Social Selling Machine
    2. 2. MY SALES EXPERIENCE A Brief History
    3. 3. TYPICAL SALES CYCLE
    4. 4. TYPES OF SALES Direct Selling In-Direct Selling
    5. 5. DIRECT SALESHi, My Name Is....And I’m With
    6. 6. IN-DIRECT SELLING
    7. 7. WHAT IS SOCIAL SELLING? FYI...It isn’t just about social media
    8. 8. Social selling allows an average salesperson to become a top performer simply by using tools and techniques that allow them to socialize in a way that was only accessible to the elite sales agent in the past.
    9. 9. THE NEW CUSTOMER ENGAGEMENTLikeabilityCreating TrustUnderstanding Your Potential Customer
    10. 10. WHY SOCIAL SELLING?Build a longer lasting relationship with your customer
    11. 11. GOALSKeep customers coming back Create referral engine
    12. 12. A “SOCIAL SELLING” SALES CYCLE Determine Understand Listen Assist
    13. 13. DETERMINE YOUR TARGET CUSTOMER Who Have Been Best Customers? What Value Do You Provide For Their Business? Why Have You Brought Them Value?
    14. 14. UNDERSTAND YOUR CUSTOMER Influencers Interests Needs
    15. 15. LISTEN TO YOUR CUSTOMER Follow the Conversations Learn Your Customer’s Persona Personalized Data
    16. 16. ASSIST YOUR CUSTOMER Be Helpful Be Knowledgeable Take Empowering Action
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