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Social Media For Government & Public Sector
 

Social Media For Government & Public Sector

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    Social Media For Government & Public Sector Social Media For Government & Public Sector Presentation Transcript

    • Social Media for Government & Public Sector Presenter: Andrea Vascellari CEO iTive.net AndreaVascellari.com
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    • iTive.net - official partner of...
    • iTive.net - official partner of...
    • iTive.net - official partner of...
    • What is social media?
    • What is social media? Why bother with it?
    • What is social media? Why bother with it? What should be done?
    • What is social media?
    • What is social media? Social media is an umbrella term that defines the various activities that integrate: source: wikipedia
    • What is social media? Social media is an umbrella term that defines the various activities that integrate: source: wikipedia - technology
    • What is social media? Social media is an umbrella term that defines the various activities that integrate: source: wikipedia - technology - social interaction
    • What is social media? Social media is an umbrella term that defines the various activities that integrate: source: wikipedia - technology - social interaction - construction of words, pictures, videos, audio
    • What is social media? Examples of social media channels:
    • What is social media? Examples of social media channels: - Communication
    • What is social media? Examples of social media channels: - Communication - Collaboration
    • What is social media? Examples of social media channels: - Communication - Collaboration - Multimedia
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    • communication, collaboration, multimedia… What is social media? … are often merging in social environments (facebook.com)
    • conversations have always taken place What is social media?
    • conversations have always taken place organizations never had the opportunity or not always did listen & join What is social media?
    • Why bother with it?
    • Why bother with it? looking at ‘conversations’
    • Why bother with it? looking at ‘conversations’ what happens online doesn’t stay online...
    • Why bother with it? looking at ‘conversations’ what happens online doesn’t stay online... ...and vice versa
    • Why bother with it? what public sector needs to understand?
    • Why bother with it? what public sector needs to understand? Reputation: It's their social responsibility to embrace this change.
    • Why bother with it? what public sector needs to understand? Reputation: It's their social responsibility to embrace this change. Perception: Their social media media participation will play an essential role in how the public perceive them.
    • Why bother with it? Reputation: It's their social responsibility to embrace this change. Perception: Their social media media participation will play an essential role in how the public perceive them. Measurement: Their achievement will be evaluated not just on what they did, but also on people's perception. what public sector needs to understand?
    • Why bother with it? Change in public engagement
    • Why bother with it? Change in public engagement You don’t know how the result will be
    • Why bother with it? Change in public engagement You don’t know how the result will be Engagement itself will determinate how the outcome is going to be
    • Why bother with it? Change in public engagement You know you must be open to be changed by it
    • Why bother with it? social media is not just global
    • Why bother with it? social media is not just global rich sources of local interest topics, news, stories
    • Why bother with it? social media is not just global rich sources of local interest topics, news, stories local communication channels
    • Why bother with it? social media is diminishing the 'regional' or 'national'
    • Why bother with it? social media is diminishing the 'regional' or 'national' Shift from an the old environment in which we knew where the barriers were to a new world with limits.
    • Why bother with it? Each social media connection has the potential of adding (or reducing)... ...to what organizations do
    • Why bother with it? Each social media connection has the potential of adding (or reducing)... - meaning ...to what organizations do
    • Why bother with it? Each social media connection has the potential of adding (or reducing)... - meaning - understanding ...to what organizations do
    • Why bother with it? Each social media connection has the potential of adding (or reducing)... - meaning - understanding - life / human side ...to what organizations do
    • What should be done?
    • What should be done? Strategy
    • What should be done? Strategy - develop an online strategic communication plan - with specific objectives, target audience, channels, measurement metrics, etc. - in connection with the overall communication strategy
    • What should be done? Strategy - develop an online strategic communication plan - with specific objectives, target audience, channels, measurement metrics, etc. - in connection with the overall communication strategy Tactics
    • What should be done? Strategy - develop an online strategic communication plan - with specific objectives, target audience, channels, measurement metrics, etc. - in connection with the overall communication strategy Tactics - characterized by social media - appropriate and in sync with the strategy - (after listen & analyze) act only when and where is needed
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    • Andrea Vascellari twitter.com/vascellari friendfeed.com/andreavascellari andrea_vascellari +358 400 39 88 92 [email_address]