Social Media for Government & Public Sector Presenter:  Andrea Vascellari CEO iTive.net AndreaVascellari.com
 
iTive.net - official partner of...
iTive.net - official partner of...
iTive.net - official partner of...
What is social media?
What is social media? Why bother with it?
What is social media? Why bother with it? What should be done?
What is social media?
What is social media? Social media is an umbrella term that defines the various activities that integrate: source: wikipedia
What is social media? Social media is an umbrella term that defines the various activities that integrate: source: wikiped...
What is social media? Social media is an umbrella term that defines the various activities that integrate: source: wikiped...
What is social media? Social media is an umbrella term that defines the various activities that integrate: source: wikiped...
What is social media? Examples of social media channels:
What is social media? Examples of social media channels: - Communication
What is social media? Examples of social media channels: - Communication - Collaboration
What is social media? Examples of social media channels: - Communication - Collaboration - Multimedia
 
 
 
 
 
 
communication, collaboration, multimedia… What is social media? … are often merging in social environments (facebook.com)
conversations have always taken place What is social media?
conversations have always taken place organizations never had the opportunity or not always did listen & join What is soci...
Why bother with it?
Why bother with it? looking at ‘conversations’
Why bother with it? looking at ‘conversations’ what happens online doesn’t stay online...
Why bother with it? looking at ‘conversations’ what happens online doesn’t stay online... ...and vice versa
Why bother with it? what public sector needs to understand?
Why bother with it? what public sector needs to understand? Reputation:  It's their social responsibility to embrace this ...
Why bother with it? what public sector needs to understand? Reputation:  It's their social responsibility to embrace this ...
Why bother with it? Reputation:  It's their social responsibility to embrace this change. Perception:  Their social media ...
Why bother with it? Change in public engagement
Why bother with it? Change in public engagement You don’t know how the result will be
Why bother with it? Change in public engagement You don’t know how the result will be Engagement itself will determinate h...
Why bother with it? Change in public engagement You know you must be open to be changed by it
Why bother with it? social media is not just global
Why bother with it? social media is not just global rich sources of local interest topics, news, stories
Why bother with it? social media is not just global rich sources of local interest topics, news, stories local communicati...
Why bother with it? social media is diminishing the 'regional' or 'national'
Why bother with it? social media is diminishing the 'regional' or 'national' Shift from an the old environment in which we...
Why bother with it? Each social media connection has the potential of adding (or reducing)... ...to what organizations do
Why bother with it? Each social media connection has the potential of adding (or reducing)... - meaning ...to what organiz...
Why bother with it? Each social media connection has the potential of adding (or reducing)... - meaning - understanding .....
Why bother with it? Each social media connection has the potential of adding (or reducing)... - meaning - understanding - ...
What should be done?
What should be done? Strategy
What should be done? Strategy - develop an online strategic communication plan - with specific objectives, target audience...
What should be done? Strategy - develop an online strategic communication plan - with specific objectives, target audience...
What should be done? Strategy - develop an online strategic communication plan - with specific objectives, target audience...
 
Andrea Vascellari twitter.com/vascellari friendfeed.com/andreavascellari andrea_vascellari +358 400 39 88 92 [email_address]
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Social Media For Government & Public Sector

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Social Media For Government & Public Sector

  1. 1. Social Media for Government & Public Sector Presenter: Andrea Vascellari CEO iTive.net AndreaVascellari.com
  2. 3. iTive.net - official partner of...
  3. 4. iTive.net - official partner of...
  4. 5. iTive.net - official partner of...
  5. 6. What is social media?
  6. 7. What is social media? Why bother with it?
  7. 8. What is social media? Why bother with it? What should be done?
  8. 9. What is social media?
  9. 10. What is social media? Social media is an umbrella term that defines the various activities that integrate: source: wikipedia
  10. 11. What is social media? Social media is an umbrella term that defines the various activities that integrate: source: wikipedia - technology
  11. 12. What is social media? Social media is an umbrella term that defines the various activities that integrate: source: wikipedia - technology - social interaction
  12. 13. What is social media? Social media is an umbrella term that defines the various activities that integrate: source: wikipedia - technology - social interaction - construction of words, pictures, videos, audio
  13. 14. What is social media? Examples of social media channels:
  14. 15. What is social media? Examples of social media channels: - Communication
  15. 16. What is social media? Examples of social media channels: - Communication - Collaboration
  16. 17. What is social media? Examples of social media channels: - Communication - Collaboration - Multimedia
  17. 24. communication, collaboration, multimedia… What is social media? … are often merging in social environments (facebook.com)
  18. 25. conversations have always taken place What is social media?
  19. 26. conversations have always taken place organizations never had the opportunity or not always did listen & join What is social media?
  20. 27. Why bother with it?
  21. 28. Why bother with it? looking at ‘conversations’
  22. 29. Why bother with it? looking at ‘conversations’ what happens online doesn’t stay online...
  23. 30. Why bother with it? looking at ‘conversations’ what happens online doesn’t stay online... ...and vice versa
  24. 31. Why bother with it? what public sector needs to understand?
  25. 32. Why bother with it? what public sector needs to understand? Reputation: It's their social responsibility to embrace this change.
  26. 33. Why bother with it? what public sector needs to understand? Reputation: It's their social responsibility to embrace this change. Perception: Their social media media participation will play an essential role in how the public perceive them.
  27. 34. Why bother with it? Reputation: It's their social responsibility to embrace this change. Perception: Their social media media participation will play an essential role in how the public perceive them. Measurement: Their achievement will be evaluated not just on what they did, but also on people's perception. what public sector needs to understand?
  28. 35. Why bother with it? Change in public engagement
  29. 36. Why bother with it? Change in public engagement You don’t know how the result will be
  30. 37. Why bother with it? Change in public engagement You don’t know how the result will be Engagement itself will determinate how the outcome is going to be
  31. 38. Why bother with it? Change in public engagement You know you must be open to be changed by it
  32. 39. Why bother with it? social media is not just global
  33. 40. Why bother with it? social media is not just global rich sources of local interest topics, news, stories
  34. 41. Why bother with it? social media is not just global rich sources of local interest topics, news, stories local communication channels
  35. 42. Why bother with it? social media is diminishing the 'regional' or 'national'
  36. 43. Why bother with it? social media is diminishing the 'regional' or 'national' Shift from an the old environment in which we knew where the barriers were to a new world with limits.
  37. 44. Why bother with it? Each social media connection has the potential of adding (or reducing)... ...to what organizations do
  38. 45. Why bother with it? Each social media connection has the potential of adding (or reducing)... - meaning ...to what organizations do
  39. 46. Why bother with it? Each social media connection has the potential of adding (or reducing)... - meaning - understanding ...to what organizations do
  40. 47. Why bother with it? Each social media connection has the potential of adding (or reducing)... - meaning - understanding - life / human side ...to what organizations do
  41. 48. What should be done?
  42. 49. What should be done? Strategy
  43. 50. What should be done? Strategy - develop an online strategic communication plan - with specific objectives, target audience, channels, measurement metrics, etc. - in connection with the overall communication strategy
  44. 51. What should be done? Strategy - develop an online strategic communication plan - with specific objectives, target audience, channels, measurement metrics, etc. - in connection with the overall communication strategy Tactics
  45. 52. What should be done? Strategy - develop an online strategic communication plan - with specific objectives, target audience, channels, measurement metrics, etc. - in connection with the overall communication strategy Tactics - characterized by social media - appropriate and in sync with the strategy - (after listen & analyze) act only when and where is needed
  46. 54. Andrea Vascellari twitter.com/vascellari friendfeed.com/andreavascellari andrea_vascellari +358 400 39 88 92 [email_address]
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