Social Media for Government & Public Sector Presenter: Andrea Vascellari CEO iTive.net AndreaVascellari.com

iTive.net - official partner of...

iTive.net - official partner of...

iTive.net - official partner of...

What is social media?

What is social media? Why bother with it?

What is social media? Why bother with it? What should be done?

What is social media?

What is social media? Social media is an umbrella term that defines the various activities that integrate: source: wikipedia

What is social media? Social media is an umbrella term that defines the various activities that integrate: source: wikipedia - technology

What is social media? Social media is an umbrella term that defines the various activities that integrate: source: wikipedia - technology - social interaction

What is social media? Social media is an umbrella term that defines the various activities that integrate: source: wikipedia - technology - social interaction - construction of words, pictures, videos, audio

What is social media? Examples of social media channels:

What is social media? Examples of social media channels: - Communication

What is social media? Examples of social media channels: - Communication - Collaboration

What is social media? Examples of social media channels: - Communication - Collaboration - Multimedia

communication, collaboration, multimedia… What is social media? … are often merging in social environments (facebook.com)

conversations have always taken place What is social media?

conversations have always taken place organizations never had the opportunity or not always did listen & join What is social media?

Why bother with it?

Why bother with it? looking at ‘conversations’

Why bother with it? looking at ‘conversations’ what happens online doesn’t stay online...

Why bother with it? looking at ‘conversations’ what happens online doesn’t stay online... ...and vice versa

Why bother with it? what public sector needs to understand?

Why bother with it? what public sector needs to understand? Reputation: It's their social responsibility to embrace this change.

Why bother with it? what public sector needs to understand? Reputation: It's their social responsibility to embrace this change. Perception: Their social media media participation will play an essential role in how the public perceive them.

Why bother with it? Reputation: It's their social responsibility to embrace this change. Perception: Their social media media participation will play an essential role in how the public perceive them. Measurement: Their achievement will be evaluated not just on what they did, but also on people's perception. what public sector needs to understand?

Why bother with it? Change in public engagement

Why bother with it? Change in public engagement You don’t know how the result will be

Why bother with it? Change in public engagement You don’t know how the result will be Engagement itself will determinate how the outcome is going to be

Why bother with it? Change in public engagement You know you must be open to be changed by it

Why bother with it? social media is not just global

Why bother with it? social media is not just global rich sources of local interest topics, news, stories

Why bother with it? social media is not just global rich sources of local interest topics, news, stories local communication channels

Why bother with it? social media is diminishing the 'regional' or 'national'

Why bother with it? social media is diminishing the 'regional' or 'national' Shift from an the old environment in which we knew where the barriers were to a new world with limits.

Why bother with it? Each social media connection has the potential of adding (or reducing)... ...to what organizations do

Why bother with it? Each social media connection has the potential of adding (or reducing)... - meaning ...to what organizations do

Why bother with it? Each social media connection has the potential of adding (or reducing)... - meaning - understanding ...to what organizations do

Why bother with it? Each social media connection has the potential of adding (or reducing)... - meaning - understanding - life / human side ...to what organizations do

What should be done?

What should be done? Strategy

What should be done? Strategy - develop an online strategic communication plan - with specific objectives, target audience, channels, measurement metrics, etc. - in connection with the overall communication strategy

What should be done? Strategy - develop an online strategic communication plan - with specific objectives, target audience, channels, measurement metrics, etc. - in connection with the overall communication strategy Tactics

What should be done? Strategy - develop an online strategic communication plan - with specific objectives, target audience, channels, measurement metrics, etc. - in connection with the overall communication strategy Tactics - characterized by social media - appropriate and in sync with the strategy - (after listen & analyze) act only when and where is needed

Andrea Vascellari twitter.com/vascellari friendfeed.com/andreavascellari andrea_vascellari +358 400 39 88 92 [email_address]