Social Media For Government & Public Sector

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  • 1. Social Media for Government & Public Sector Presenter: Andrea Vascellari CEO iTive.net AndreaVascellari.com
  • 2.  
  • 3. iTive.net - official partner of...
  • 4. iTive.net - official partner of...
  • 5. iTive.net - official partner of...
  • 6. What is social media?
  • 7. What is social media? Why bother with it?
  • 8. What is social media? Why bother with it? What should be done?
  • 9. What is social media?
  • 10. What is social media? Social media is an umbrella term that defines the various activities that integrate: source: wikipedia
  • 11. What is social media? Social media is an umbrella term that defines the various activities that integrate: source: wikipedia - technology
  • 12. What is social media? Social media is an umbrella term that defines the various activities that integrate: source: wikipedia - technology - social interaction
  • 13. What is social media? Social media is an umbrella term that defines the various activities that integrate: source: wikipedia - technology - social interaction - construction of words, pictures, videos, audio
  • 14. What is social media? Examples of social media channels:
  • 15. What is social media? Examples of social media channels: - Communication
  • 16. What is social media? Examples of social media channels: - Communication - Collaboration
  • 17. What is social media? Examples of social media channels: - Communication - Collaboration - Multimedia
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  • 24. communication, collaboration, multimedia… What is social media? … are often merging in social environments (facebook.com)
  • 25. conversations have always taken place What is social media?
  • 26. conversations have always taken place organizations never had the opportunity or not always did listen & join What is social media?
  • 27. Why bother with it?
  • 28. Why bother with it? looking at ‘conversations’
  • 29. Why bother with it? looking at ‘conversations’ what happens online doesn’t stay online...
  • 30. Why bother with it? looking at ‘conversations’ what happens online doesn’t stay online... ...and vice versa
  • 31. Why bother with it? what public sector needs to understand?
  • 32. Why bother with it? what public sector needs to understand? Reputation: It's their social responsibility to embrace this change.
  • 33. Why bother with it? what public sector needs to understand? Reputation: It's their social responsibility to embrace this change. Perception: Their social media media participation will play an essential role in how the public perceive them.
  • 34. Why bother with it? Reputation: It's their social responsibility to embrace this change. Perception: Their social media media participation will play an essential role in how the public perceive them. Measurement: Their achievement will be evaluated not just on what they did, but also on people's perception. what public sector needs to understand?
  • 35. Why bother with it? Change in public engagement
  • 36. Why bother with it? Change in public engagement You don’t know how the result will be
  • 37. Why bother with it? Change in public engagement You don’t know how the result will be Engagement itself will determinate how the outcome is going to be
  • 38. Why bother with it? Change in public engagement You know you must be open to be changed by it
  • 39. Why bother with it? social media is not just global
  • 40. Why bother with it? social media is not just global rich sources of local interest topics, news, stories
  • 41. Why bother with it? social media is not just global rich sources of local interest topics, news, stories local communication channels
  • 42. Why bother with it? social media is diminishing the 'regional' or 'national'
  • 43. Why bother with it? social media is diminishing the 'regional' or 'national' Shift from an the old environment in which we knew where the barriers were to a new world with limits.
  • 44. Why bother with it? Each social media connection has the potential of adding (or reducing)... ...to what organizations do
  • 45. Why bother with it? Each social media connection has the potential of adding (or reducing)... - meaning ...to what organizations do
  • 46. Why bother with it? Each social media connection has the potential of adding (or reducing)... - meaning - understanding ...to what organizations do
  • 47. Why bother with it? Each social media connection has the potential of adding (or reducing)... - meaning - understanding - life / human side ...to what organizations do
  • 48. What should be done?
  • 49. What should be done? Strategy
  • 50. What should be done? Strategy - develop an online strategic communication plan - with specific objectives, target audience, channels, measurement metrics, etc. - in connection with the overall communication strategy
  • 51. What should be done? Strategy - develop an online strategic communication plan - with specific objectives, target audience, channels, measurement metrics, etc. - in connection with the overall communication strategy Tactics
  • 52. What should be done? Strategy - develop an online strategic communication plan - with specific objectives, target audience, channels, measurement metrics, etc. - in connection with the overall communication strategy Tactics - characterized by social media - appropriate and in sync with the strategy - (after listen & analyze) act only when and where is needed
  • 53.  
  • 54. Andrea Vascellari twitter.com/vascellari friendfeed.com/andreavascellari andrea_vascellari +358 400 39 88 92 [email_address]