New Rules Of Engagement

New Rules of Engagement Presenter: Andrea Vascellari (CEO iTive.net) How organizations and businesses can win in this digital era

HELLO! International agency specialized in digital marketing & strategy consulting. Our services are focusing on creative design, new media and communication.

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OVERVIEW What’s going on? Where are we standing? What’s next?

What’s going on? Video on the progression of information technology researched by Karl Fisch, Scott McLeod and Jeff Bronman

The 2.0 concept and models brought to businesses and organizations an explosion of innovation.
The way we...
communicate (with our customers)
collaborate (with our partners and internals)
support (our community)
develop (new ideas, projects, products, etc.)
...have gone far behind the web itself
WHAT’S GOING ON?

The web is BIG and OPEN your competitors are there and they have all access to your potential customers without frontiers WHAT’S GOING ON?

WHAT’S GOING ON? http://islandreefjob.com /

The web is the new platform news papers, radios, tv... ...but not only... WHAT’S GOING ON?

...there still are many untouched areas WHAT’S GOING ON?

WHAT’S GOING ON?

Where are we standing?

Traditional organizations that were born in previous eras have difficulties to:
keep up with today's speed of innovation
understanding new ideas
how to use effectively these new ideas
WHERE ARE WE STANDING?

Today:
rules are different
it's difficult to understand how your organization and business will change
(because one thing is sure... it will change dramatically)

How to win in this new environment?
Don't do anything (easy, but you probably won't win). The change will happen in organizations in the long term.
Outsourcing (experience)
External consulting (strategic advice)
Create an inner-innovation-cycle

What’s next?

The problem? It's not about technology it's about mindset
what can we leave behind? and why?
what can we bring in? and why?
WHAT’S NEXT?

what can we leave behind?
"Just take low risk". Fear of failure.
Strong 1.0 roots.
Low understanding level of 2.0 environment.
Push basis (mono directional attitude)
Rigid management and structures.
WHAT’S NEXT?

leave behind...
CC . No imagination
2.0 is a second thought instead of a core element
Fake adoption
people don't see the results and this creates incertitude
"Is this what we really need?"
Why? WHAT’S NEXT?

what can we bring in?
Change. There is no organization able to stay in contact with a huge system for a very long time without changing.
"Do it your self" will lose. The value is not created anymore by you, but by your network.
Open as much as you can (not necessarily completely). Reduce the control in your organizations.
...
WHAT’S NEXT?

what can we bring in?
...
Higher level of transparency.
Lower bureaucracy.
Talk in plain English.
Pull basis (learn, improve and grow thanks to the network).
Intellectual property (Creative Commons).
Community based relationships and processes.
WHAT’S NEXT?

bring in...
The network has become the solution to problems.
The network creates value.
The world is a different place.
This is the right time to do it.
The internet is changing everything (like it or not).
Successful organizations have been doing it for a long time.
Rules of business and communication are different.
Faster change and it's not slowing down.
Few years left before these opportunities won't be there anymore.
Why? WHAT’S NEXT?

New Rules of Engagement embrace them...

Andrea Vascellari www.AndreaVascellari.com twitter.com/vascellari skype ID: andrea_vascellari +358 400 39 88 92 ...check updated email address on the contact page of www.andreavascellari.com Thanks! CONTACT

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New Rules Of Engagement

by Andrea Vascellari on Mar 12, 2009

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