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1. Introduction about the growing importance that social media communication is gaining in our businesses.
2. The power of social media in reaching pioneers, early adopters and influencers that then can help us in spreading the potential of our ideas.
3. Role of social media in management. How we can do a better management in our companies thanks to strategic use of social media tools. Few practical examples (skpye, google docs, twitter, Get Satisfaction, etc.).
4. The network effect. Few case studies of big and small companies/entrepreneurs that took their business to the next level thanks to a smart use of the web and social media
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