Engaging Consumers - Social Media Boot Camp for Entrepreneurs
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Engaging Consumers - Social Media Boot Camp for Entrepreneurs

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How you can engage consumers (current and potential) in new ways using social media.

How you can engage consumers (current and potential) in new ways using social media.
http://andreavascellari.com/
http://itive.net/

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Engaging Consumers - Social Media Boot Camp for Entrepreneurs Engaging Consumers - Social Media Boot Camp for Entrepreneurs Presentation Transcript

  • @vascellari Social Media Boot Camp for Entrepreneurs Wednesday, February 09, 2011 - Rome, Italy Engaging Consumers Andrea Vascellari CEO itive.net
  • @vascellari Social Media Boot Camp for Entrepreneurs Wednesday, February 09, 2011 - Rome, Italy
    • Case studies & Take aways
      • Teymur Madjderey - Icedsoul
      • Exclusive Sicily
    • Interesting Reads
    • Tools & Tips
      • Twitter
      • Facebook
      • Slideshare
    • Q&A
  • @vascellari Teymur Madjderey - Icedsoul.de Troopies 365 "yeah and I dont understand why stormtroopers have to clean the sensorarrays of these huge droids..." "this is sooo gross..." "guys... relax... regulations... you know!" -day eighteen-
  • @vascellari Teymur Madjderey - Icedsoul.de Zombies 52
  • @vascellari Teymur Madjderey - Icedsoul.de Zombies 52
  • @vascellari Teymur Madjderey - Icedsoul.de Takeaways
      • Narrative Engagement
        • where there are people there are stories
        • what's interesting about what I do, that people don't know?
      • Content
        • popular themes
      • Multimedia Engagement
        • photos, videos and written content
      • Community Engagement
        • open conversations (on Flickr, blog, etc.)
  • @vascellari ExclusiveSicily.net ehem, ehem...did you mean extensive? :o
  • @vascellari ExclusiveSicily.net Content Optimization, SEO, Usability : D
  • @vascellari ExclusiveSicily.net Takeaways
      • Content Engagement
        • clear, digestible, etc.
      • SEO
        • well organized doesn't mean visible to Google
      • Social Media
        • sharing capabilities (word of mouth marketing...)
      • Training
        • yourself, your staff, etc.
  • @vascellari Social Media Boot Camp for Entrepreneurs Wednesday, February 09, 2011 - Rome, Italy
    • Interesting reads...
      • Content Rules (C.C. Chapman & Ann Handley)
      • Get Seen (Steve Garfield)
      • Social Marketing to the business Customer (Eric Schwartzman & Paul Gillin)
  • @vascellari Social Media Boot Camp for Entrepreneurs Wednesday, February 09, 2011 - Rome, Italy
    • Tools & Tips
      • Twitter
      • Facebook
      • Slideshare
  • @vascellari Twitter
      • monitor (listen to what Eric says!)
      • don’t use automated responses /DMs
        • have a look: @vascellaritwitter policy
      • socialize - add value - help
      • re-direct to in-depth conversation on blog/main website
  • @vascellari Facebook
      • place where you can be the most personal
      • style-up your digital living room with custom tabs (i.e. FBML)
      • engage using other media within FB
        • use video (i.e. youtube, live-stream)
      • consistency
        • on-going engagement
  • @vascellari Slideshare
      • SEO
        • content of presentation is indexed
          • contact/relevant info
      • Tags
        • helps with searches in/out Slideshare
      • Shareable/Embedable
      • Analytics (pro)
        • What organizations and countries your visitors are from
        • What search terms are bringing them here
        • See all tweets and Facebook shares for your content
  • @vascellari Social Media Boot Camp for Entrepreneurs Wednesday, February 09, 2011 - Rome, Italy Q&A
  • @vascellari AndreaVascellari.com [email_address] http://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)
  • @vascellari itive.net/projectx [email_address] http://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)