Social Media: Opening
Business Opportunities for
Women
Presented by:
Andrea Vahl
About me
•
•
•
•

Social Media Consultant, Strategist and Speaker
Co-author of Facebook Marketing All-in-One for Dummies
C...
Agenda
• Types of Opportunities
– Business Owner
– Employment
– Networking and Joint Ventures

• Optimizing Facebook, Twit...
Social Media = Farming
Social Media is a Woman’s World
Business Owners
• Extend Reach
• Top of Mind
Awareness
• Targeted
connections
Employment
• LinkedIn Contacts
• Forums and Networking
• Online work
Networking
• Connections and friendships
– Twitter chats

• Joint Ventures
Optimizing Your Social Sites
• Fill out profile completely
• Update regularly
– 1-2x per day Facebook
– 3-10x per day Twit...
Use ALL areas of Facebook
• Facebook Page
• Facebook Personal Profile
– Can Friend or open Subscribe/Follow button

• Face...
Setting Your Page Up Right
• Engaging Profile pic 180 x 180 px
• Well-designed cover photo 851 x 315 px
– Now can have:
– ...
Make New Connections
• LinkedIn – People You May Know
– http://www.linkedin.com/people/pymk

• Twitter – Who to Follow
– h...
Social Media Do’s
•
•
•
•
•
•

Share good content
Post regularly
Ask questions
Participate on other’s pages
Use tools to m...
Social Media Don’ts
•
•
•
•

Don’t oversell – 80-20 rule
Don’t try to do too much
Don’t spam others
Don’t be boring
My Favorite Tools
• Hootsuite
• BufferApp
• SproutSocial
Positioning for the Future
• Social Media Marketing + Email Marketing
• Add Content
– Visual
– Audio/Video
– Useful and Co...
Thank You
• Connect with me at www.AndreaVahl.com
• Q&A
Social Media: Opening Business Opportunities for Women
Social Media: Opening Business Opportunities for Women
Social Media: Opening Business Opportunities for Women
Social Media: Opening Business Opportunities for Women
Social Media: Opening Business Opportunities for Women
Social Media: Opening Business Opportunities for Women
Social Media: Opening Business Opportunities for Women
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Social Media: Opening Business Opportunities for Women

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This was a presentation I did for the World Islamic Economic Forum in London on October 31st, 2013. I talked about ways that women (and really anyone) can use social media to connect to people, forge new joint ventures, and grow your business.

Published in: Marketing, Technology, Business
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Social Media: Opening Business Opportunities for Women

  1. 1. Social Media: Opening Business Opportunities for Women Presented by: Andrea Vahl
  2. 2. About me • • • • Social Media Consultant, Strategist and Speaker Co-author of Facebook Marketing All-in-One for Dummies Community Manager for Social Media Examiner – 2 yrs Grandma Mary
  3. 3. Agenda • Types of Opportunities – Business Owner – Employment – Networking and Joint Ventures • Optimizing Facebook, Twitter, LinkedIn • Social Media Do’s and Don’ts • Positioning for the Future
  4. 4. Social Media = Farming
  5. 5. Social Media is a Woman’s World
  6. 6. Business Owners • Extend Reach • Top of Mind Awareness • Targeted connections
  7. 7. Employment • LinkedIn Contacts • Forums and Networking • Online work
  8. 8. Networking • Connections and friendships – Twitter chats • Joint Ventures
  9. 9. Optimizing Your Social Sites • Fill out profile completely • Update regularly – 1-2x per day Facebook – 3-10x per day Twitter – 1x per day LinkedIn • Talk with others
  10. 10. Use ALL areas of Facebook • Facebook Page • Facebook Personal Profile – Can Friend or open Subscribe/Follow button • Facebook Groups – Natural groups – Local groups – Private groups as a “forum”
  11. 11. Setting Your Page Up Right • Engaging Profile pic 180 x 180 px • Well-designed cover photo 851 x 315 px – Now can have: – Contact info (web, address, phone) – Call to action (Like us, click this tab) – Price info (40% off) • Keyword rich About Page!!!
  12. 12. Make New Connections • LinkedIn – People You May Know – http://www.linkedin.com/people/pymk • Twitter – Who to Follow – https://twitter.com/who_to_follow/suggestions • Facebook – Find friends – https://www.facebook.com/find-friends/browser/ • Pinterest – Find friends • http://www.pinterest.com/find_friends/
  13. 13. Social Media Do’s • • • • • • Share good content Post regularly Ask questions Participate on other’s pages Use tools to make your life easier Have fun!
  14. 14. Social Media Don’ts • • • • Don’t oversell – 80-20 rule Don’t try to do too much Don’t spam others Don’t be boring
  15. 15. My Favorite Tools • Hootsuite • BufferApp • SproutSocial
  16. 16. Positioning for the Future • Social Media Marketing + Email Marketing • Add Content – Visual – Audio/Video – Useful and Consistent
  17. 17. Thank You • Connect with me at www.AndreaVahl.com • Q&A
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