Finding the ROI in Social media

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Many people struggle with the ROI of social media. How do you determine what to invest and what to expect? Find out how to track the metrics of social media, set expectations, and make goals to make sure social media is the right investment for your company.

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Finding the ROI in Social media

  1. 1. Presents: Finding the ROI in Social Media Andrea Vahl – Social Media Expert Front Range B2B Members Event Sponsors
  2. 2. FrontRange B2B Presenter: Andrea Vahl
  3. 3. About me • Social Media Coach, Strategist and Speaker • Co-author of Facebook Marketing All-in-One for Dummies • Community Manager for Social Media Examiner for 2 years • Grandma Mary
  4. 4. Social Media Sales Black Hole Image Inspiration: Nicole Kelly, author of How to Measure Social Media
  5. 5. Tracking Sales • Have a coupon code that you use just on one social platform. • Send traffic from social sites to one web signup page and watch the optins to your offer. • Have a different e-mail list for people who sign up to your freebie offer from social sites. • Ask people when they make a purchase how they found you. • Have Google Analytics track your traffic from entry to purchase.
  6. 6. Google Goals
  7. 7. Google Analytics – Assisted Conversions
  8. 8. Google URL Builder
  9. 9. It’s About the Connections
  10. 10. Social Media = Farming
  11. 11. Offer Freebies and Let E-mail Do Your Selling • Drive social traffic to your e-mail optin – Free giveaway – Newsletter Signup – Coupon – Contest – Webinar • Social will change – Email is yours!
  12. 12. Setting Goals • S.M.A.R.T. – Specific – Measureable – Attainable – Realistic – Timely
  13. 13. Set Goals That Make Sense • Overall growth is still good = awareness • Traffic • Subscribers • Sales Best Goal
  14. 14. Defining Success for You • Not all about followers/fans • Put metrics in place • Lay out goals
  15. 15. What IS realistic? • Look at your history • Look at competitors • Look at Industry Reports/Averages
  16. 16. Industry Reports • SocialBakers • Social Media Examiner • AgoraPulse – Facebook Page Barometer • comScore • Content Marketing Institute
  17. 17. Compare Your Stats
  18. 18. Free Measurement tools • Excel • Google Analytics • Facebook Insights • SumAll • Twitonomy
  19. 19. Low Cost Measurement Tools • CrowdBooster - $7/month • Sprout Social - $39/month • AgoraPulse (Facebook) - $29/month
  20. 20. More Expensive Measurement Tools • SimplyMeasured - $500/month • Socialbakers - $50 – $400/month • Quintly -$69 - $199/month
  21. 21. Crowdbooster
  22. 22. AgoraPulse
  23. 23. Twitonomy – Influencers and RTs
  24. 24. LinkedIn Stats
  25. 25. Google.com/Analytics
  26. 26. Laying out your Activity
  27. 27. Chunk it down
  28. 28. Editorial Calendar
  29. 29. Making Projections
  30. 30. Measuring Success
  31. 31. Review
  32. 32. Facebook Ad Conversion Tracking
  33. 33. Conversion Tracking • One per ad • Only external websites • Now on Promoted Posts
  34. 34. Setting Yourself up for Success • Keep your Goals in front of you • Chunk it down • Schedule your activity • Track your progress • Be kind to yourself • Have fun!
  35. 35. Thank you! Connect with me www.AndreaVahl.com www.facebook.com/andreavahl www.fb.com/GrandmaMaryShow Download my free Quick Start Guide to Social Media One-on-One Consulting

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