Facebook Advertising Secrets

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Facebook Advertising Secrets

  1. 1. @andreavahl
  2. 2. About me • • • • Social Media Coach, Strategist and Speaker Co-author of Facebook Marketing All-in-One for Dummies Community Manager for Social Media Examiner Grandma Mary @GrandmaMaryShow
  3. 3. Agenda • How to set up a Facebook Ad campaign goals and budget • Optimizing your ads with the best photos headlines and copy • Getting the cheapest clicks • When you need to use the Facebook Power Editor • Setting up your Facebook reports • Q&A
  4. 4. Do Facebook Ads Work?
  5. 5. What we don’t want
  6. 6. 4 Things You Need to Make Facebook Ads Work 1. Advertising strategy – Goal, Budget, Measurements 2. Right type of ad to match your goal 3. Good Targeting 4. Split Testing
  7. 7. New Likes Engagement E-mail optins Sales Largest part of your Budget
  8. 8. Facebook Ad Budget Allocation Get Likes Get Optins Boost Posts Monthly Budget = $50 10% 20% 70% $35 – Drive to Optin $10 – Boost Post $5 – New Likes
  9. 9. New Likes Engagement – Current Fans • Page Likes • Promoted Post or Boost Post – Target by Interests • Boost Post– Target Fans + Friends • Promoted Post – Target Fans Convert E-mail Subscribers to Fans • Page Likes – use Custom Audience • Contest with a Like Gate (Page Post Engagement or Page Likes with Landing View to Tab with Contest) Increase E-mail Subscribers • Website Conversions • Page Likes – Landing View to Optin tab • Contest with a Like Gate (Likes ad with Landing Tab) • Facebook Offer Event Promotion Sales • Facebook Event ad (shows in sidebar only) • Website Conversion • Website Conversions • Facebook Offer if on sale for a limited Time • Promoted Post (Not the best method)
  10. 10. Setting up Your Campaign
  11. 11. Split Test Campaign 2 Campaign 1 Ad #1 Ad #2 Ad #3 Ad #1 Ad #2 Ad #3
  12. 12. Split Test – Ads running simultaneously Campaign 1 Campaign 2 Campaign 3 Ad #1 Ad #2 Ad #3
  13. 13. Split Test Targeting
  14. 14. Split test photo
  15. 15. Check Results
  16. 16. Getting the Cheapest Clicks • Split testing is key • Optimize for your goal
  17. 17. • Target countries with “known click farms” – India, Bangladesh, Indonesia, Egypt, Sri Lanka • Ignore Split testing
  18. 18. How to Create an Ad? #1 #2 Or: www.Facebook.com/advertising
  19. 19. Targeting I try to keep the Audience size at 200,000 or more if possible
  20. 20. When DO you need Power Editor? • • • • • • • Create a Similar Audience from a Custom Audience file Saved Target Groups Remarketing Pixel (targeting website visitors) Partner Categories More controlled bidding and placement model Bulk Campaigns Creating a “dark” post (unpublished)
  21. 21. Lookalike Audiences
  22. 22. When You DON’T • • • • • • Accessing Similar Audiences Creating News Feed Only ads Using Call-to-action buttons Creating Conversion pixels Creating Reports Most of the time
  23. 23. Use Conversion Pixels
  24. 24. Facebook Reports • Snapshot while Ads are running • Reporting gives more data
  25. 25. Facebook Reports
  26. 26. Add Important Data
  27. 27. Final Thoughts • Don’t be afraid to try things • Click prices can vary by industry and targeting • Split Testing, Targeting, Call to Action will bring your costs down
  28. 28. Special Offer Facebook Advertising Secrets Course • Deep dive • Remove the guesswork • 4 Modules – over 8 hours of classes, reference material • Private Facebook Group • Bonuses
  29. 29. Bonuses • Facebook Ads Workbook • Facebook Advertising terms guide • Lifetime Access to private Facebook Group • Lifetime Access to updates
  30. 30. Two Options • Basics – Self-paced course and bonuses: $97 • Premium: $147 (limited to 30) – Includes 2 live group Q&A Webinars – Facebook Ads Client Intake Form – Facebook Ads Client Prep Work www.fbadvertisingsecrets.com/open Price goes up March 6th!

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