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Facebook Advertising Secrets

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    Facebook Advertising Secrets Facebook Advertising Secrets Presentation Transcript

    • @andreavahl
    • About me • • • • Social Media Coach, Strategist and Speaker Co-author of Facebook Marketing All-in-One for Dummies Community Manager for Social Media Examiner Grandma Mary @GrandmaMaryShow
    • Agenda • How to set up a Facebook Ad campaign goals and budget • Optimizing your ads with the best photos headlines and copy • Getting the cheapest clicks • When you need to use the Facebook Power Editor • Setting up your Facebook reports • Q&A
    • Do Facebook Ads Work?
    • What we don’t want
    • 4 Things You Need to Make Facebook Ads Work 1. Advertising strategy – Goal, Budget, Measurements 2. Right type of ad to match your goal 3. Good Targeting 4. Split Testing
    • New Likes Engagement E-mail optins Sales Largest part of your Budget
    • Facebook Ad Budget Allocation Get Likes Get Optins Boost Posts Monthly Budget = $50 10% 20% 70% $35 – Drive to Optin $10 – Boost Post $5 – New Likes
    • New Likes Engagement – Current Fans • Page Likes • Promoted Post or Boost Post – Target by Interests • Boost Post– Target Fans + Friends • Promoted Post – Target Fans Convert E-mail Subscribers to Fans • Page Likes – use Custom Audience • Contest with a Like Gate (Page Post Engagement or Page Likes with Landing View to Tab with Contest) Increase E-mail Subscribers • Website Conversions • Page Likes – Landing View to Optin tab • Contest with a Like Gate (Likes ad with Landing Tab) • Facebook Offer Event Promotion Sales • Facebook Event ad (shows in sidebar only) • Website Conversion • Website Conversions • Facebook Offer if on sale for a limited Time • Promoted Post (Not the best method)
    • Setting up Your Campaign
    • Split Test Campaign 2 Campaign 1 Ad #1 Ad #2 Ad #3 Ad #1 Ad #2 Ad #3
    • Split Test – Ads running simultaneously Campaign 1 Campaign 2 Campaign 3 Ad #1 Ad #2 Ad #3
    • Split Test Targeting
    • Split test photo
    • Check Results
    • Getting the Cheapest Clicks • Split testing is key • Optimize for your goal
    • • Target countries with “known click farms” – India, Bangladesh, Indonesia, Egypt, Sri Lanka • Ignore Split testing
    • How to Create an Ad? #1 #2 Or: www.Facebook.com/advertising
    • Targeting I try to keep the Audience size at 200,000 or more if possible
    • When DO you need Power Editor? • • • • • • • Create a Similar Audience from a Custom Audience file Saved Target Groups Remarketing Pixel (targeting website visitors) Partner Categories More controlled bidding and placement model Bulk Campaigns Creating a “dark” post (unpublished)
    • Lookalike Audiences
    • When You DON’T • • • • • • Accessing Similar Audiences Creating News Feed Only ads Using Call-to-action buttons Creating Conversion pixels Creating Reports Most of the time
    • Use Conversion Pixels
    • Facebook Reports • Snapshot while Ads are running • Reporting gives more data
    • Facebook Reports
    • Add Important Data
    • Final Thoughts • Don’t be afraid to try things • Click prices can vary by industry and targeting • Split Testing, Targeting, Call to Action will bring your costs down
    • Special Offer Facebook Advertising Secrets Course • Deep dive • Remove the guesswork • 4 Modules – over 8 hours of classes, reference material • Private Facebook Group • Bonuses
    • Bonuses • Facebook Ads Workbook • Facebook Advertising terms guide • Lifetime Access to private Facebook Group • Lifetime Access to updates
    • Two Options • Basics – Self-paced course and bonuses: $97 • Premium: $147 (limited to 30) – Includes 2 live group Q&A Webinars – Facebook Ads Client Intake Form – Facebook Ads Client Prep Work www.fbadvertisingsecrets.com/open Price goes up March 6th!