SEO & PPC: a workshop on web visibility

SEO & PPC A workshop on web visibility by Andrea Spila

It’s all about being here… PPC SEO

SEO is

SEO is slow

SEO is slow inexpensive

SEO is slow inexpensive time-consuming

PPC PPC is

PPC PPC is fast

PPC PPC is fast expensive

PPC PPC is fast expensive immediate

SEO & PPC

Keyword Research SEO & PPC

On page SEO

Off page SEO

On page SEO

On page SEO 

On page SEO  

On page SEO   

On page SEO    

On page SEO     

On page SEO      

On page SEO 

Off page SEO

Link-worthy Content
Blog posts
Articles, white papers, case studies
Link libraries
Reviews
Syndicated content (RSS)
User-generated content

Link Juice

Let’s check your content!

Keyword Tool Ads   PPC

Landing page     PPC

AdWords Keyword Tool 

My first AdWords campaign!

Takeaways 2

Keywords are keys to success

Content is king!

Content is queen !

Credits
Cross Country Racing http://www.flickr.com/photos/66176388@N00/2355341780/
Jaguar Mark 2 http://www.flickr.com/photos/ejcallow/4952282402/
Lighthouse at Pigeon Point before the fog
http://www.flickr.com/photos/mustafeez27/4020930427
Telescope http://www.flickr.com/photos/ryanwick/3461850112/
Leaf with dew http://www.flickr.com/photos/himenohogosha/4291798759/
Seeing My World Through a Keyhole http://www.flickr.com/photos/katerha/4592429363/
Crowned Princess http://www.flickr.com/photos/vincealongi/249920782

Thank you for your attention! andrea. spila @gmail.com

SEO & PPC: a workshop on web visibility

by Andrea Spila

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SEO & PPC: a workshop on web visibility Presentation Transcript