SEO & PPC: a workshop on web visibility
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SEO & PPC: a workshop on web visibility

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A workshop organized for Proz.com's first International Conference in Europe (21-22 May 2011)

A workshop organized for Proz.com's first International Conference in Europe (21-22 May 2011)

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  • 1. SEO & PPC A workshop on web visibility by Andrea Spila
  • 2. It’s all about being here… PPC SEO
  • 3. SEO is
  • 4. SEO is slow
  • 5. SEO is slow inexpensive
  • 6. SEO is slow inexpensive time-consuming
  • 7. PPC PPC is
  • 8. PPC PPC is fast
  • 9. PPC PPC is fast expensive
  • 10. PPC PPC is fast expensive immediate
  • 11. SEO & PPC
  • 12. Keyword Research SEO & PPC
  • 13. SEO
  • 14. On page SEO
  • 15. Off page SEO
  • 16. On page SEO
  • 17. On page SEO 
  • 18. On page SEO  
  • 19. On page SEO   
  • 20. On page SEO    
  • 21. On page SEO     
  • 22. On page SEO      
  • 23. On page SEO 
  • 24. Off page SEO
  • 25. Link-worthy Content
    • Blog posts
    • Articles, white papers, case studies
    • Link libraries
    • Reviews
    • Syndicated content (RSS)
    • User-generated content
  • 26. Link Juice
  • 27. Let’s check your content!
  • 28. PPC
  • 29. Keyword Tool Ads   PPC
  • 30. Landing page     PPC
  • 31. AdWords Keyword Tool 
  • 32. My first AdWords campaign!
  • 33. Takeaways 2
  • 34. Keywords are keys to success
  • 35. Content is king!
  • 36. Content is queen !
  • 37. Credits
    • Cross Country Racing http://www.flickr.com/photos/66176388@N00/2355341780/
    • Jaguar Mark 2 http://www.flickr.com/photos/ejcallow/4952282402/
    • Lighthouse at Pigeon Point before the fog
    • http://www.flickr.com/photos/mustafeez27/4020930427
    • Telescope http://www.flickr.com/photos/ryanwick/3461850112/
    • Leaf with dew http://www.flickr.com/photos/himenohogosha/4291798759/
    • Seeing My World Through a Keyhole http://www.flickr.com/photos/katerha/4592429363/
    • Crowned Princess http://www.flickr.com/photos/vincealongi/249920782
  • 38. Thank you for your attention! andrea. spila @gmail.com