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The Use of Social Media (openEd 2.0 Course / Module 1)

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This presentation was part of an online Guest Lecture from Dr. Brendan Barrett, United Nations University, on the “Use of Social Media”. You also can watch the full guest lecture at: ...

This presentation was part of an online Guest Lecture from Dr. Brendan Barrett, United Nations University, on the “Use of Social Media”. You also can watch the full guest lecture at: http://oufm.open.ac.uk/fm/fmmp.php?pwd=cdf63e-2470

For further info about the openEd 2.0 course, please visit: www.open-ed.eu

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The Use of Social Media (openEd 2.0 Course / Module 1) Presentation Transcript

  • 1. Use of social media How I became a tweeter, tuber and facebooker! Brendan Barrett Ph.D. United Nations University
  • 2. We all worry about our contribution and impact...
  • 3. If a tree falls in a forest and no one is around to hear it... Source: fatboyke does it make a sound? Learn more from Kyle James at .eduGuru
  • 4. When no one can find your work Source: San Diego Shooter does it really matter?
  • 5. Who are you trying to reach?
  • 6. Are we in the middle of a virtual revolution?
  • 7. Is the web a social experiment?
  • 8. Web 2.0 is the future that has already happened Source: ~Aphrodite 3 main characteristics
  • 9. (1) Social software (2) User driven (3) Openness
  • 10. 1.9 billionInternet users world wide (as of 4 November 2010)
  • 11. 50% of global population under 25 years of age
  • 12. 350 million Facebook users (bigger than the USA)
  • 13. 200 million YouTube videos watched each day (one billion subscriptions)
  • 14. So how can you take advantage of this virtual revolution?
  • 15. Lets share a story How things work...
  • 16. How to ensure dynamic interaction with people who share similar interests?
  • 17. 17
  • 18. 325,000 visits per year 2,771 followers 1,865 fans 1,089,000 views per year
  • 19. We heard about the... Perpetual Internet Traffic Machine
  • 20. Social network traffic picked up by search engines Twitter Youtube Vimeo Facebook More traffic Optimize site for search engines Central interactive Content hub syndication (Our World) Other blogs can take articles Viral spread of content (Creative Commons) Posting of quality content
  • 21. This is essentially inbound marketing... where you “get found” via search engines, blogosphere and social media sites...
  • 22. Quality content is key! (engaging video briefs)
  • 23. Picked up by Treehugger: monthly readership of 2.5 million22,137 readers watched the UNU Carterets video on Treehugger in one day
  • 24. Videos embedded on UNU-IAS-TKI website
  • 25. Becomes an article on Our World 2.0
  • 26. Statistics on Vimeo for the Carterets video 173,000 plus views from wide range of sites!
  • 27. Statistics for Producing energy by walking on Shibuya station. Tokyo, Japan. 123,000 views from one site!
  • 28. Picked up by the Huffington Post
  • 29. Put it on YouTube!
  • 30. UNU podcasts uploaded to iTunesU
  • 31. Download to your iPod/iPhone
  • 32. Our World 2.0 articles published in the Guardian
  • 33. Local on-campus screenings/ events
  • 34. Video can be screened by UNU researchers in the field Conference on Biodiversity Loss in Khorog, UNDP Offices in Dushanbe, Tajikistan Tajikistan
  • 35. Share your content with the public...
  • 36. International screenings at film festivals
  • 37. DVD Available Introductions 3 39
  • 38. Know your target audience
  • 39. Age distribution 79% below 40 years old Mainly digital natives?
  • 40. Educational level 68% bachelors or above Well-educated digital natives?
  • 41. In which Sinus-Milieus would you locate your target audience? Source: Stephan Schmidt presentation on Our World 2.0 Campaign (Sinus-Milieus)
  • 42. The Sinus-Milieus approach is based the observation that - differences in daily life shape the individual more than differences in socio-demographic or socio-economic situations.
  • 43. Which reinforces the idea of connecting to digital natives... adaptive achievers, experimentalists and intellectuals.
  • 44. Who are Digital Natives? ... a person for whom digital technologies already existed when they were born, and has grown-up using them...
  • 45. Characteristics multimedia oriented web-based impatient non-linear multi-tasker less textual, more modalities very creative
  • 46. Quality for the Digital Native High Quality Low Quality Addresses my interest Not for me Well made Badly made Fresh Stale Substantive Superficial Compelling Boring Source: Chris Anderson, The Long Tail
  • 47. To understand more about digital natives Or visit the Digital Natives blog at Harvard Law School ( http://blogs.law.harvard.edu/ digitalnatives/)
  • 48. Five lessons on use of social media 1: Go where people are (don’t wait for them to come to you) 2: Less is more - make your messages clear and focused 3: Be patient. It takes time to build a community 4: Focus on thoughtful contact, rather than continual contact 5: Understand who you are trying to reach
  • 49. “Now this is not the end. It is not even the beginning of the end, but it is, perhaps, the end of the beginning.” Winston Churchill
  • 50. Thank you