The Future of Blog Formats

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This is a presentation i did in august 2008 at the barcamp traunsee - i prepared it at venue in around 30 minutes. …

This is a presentation i did in august 2008 at the barcamp traunsee - i prepared it at venue in around 30 minutes.

nowadays most of the described concepts are found within the concepts of open web

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  • 1. The Future of Blogformats the next merge of lifestreams, blogs and social-networks 20 more minutes of buzzwords
  • 2. Disclaimer I did this presentation in August 2008 at the barcamp traunsee (austria) i tried to explain the next steps in the social web i prepared this presentation at venue in about 30 min. so sorry for simple words and layouts ;) many of the concepts sketched here are found within the open web concepts i uploaded it as a reply to „friendfeed will be the next blog“ by Steve Rubel
  • 3. Personal BLOGS Teh future 1999–2006 R.I.P
  • 4. Lifestreams / Feeds aggregate + share
  • 5. Things to learn: Communication
  • 6. Things to learn: add content creation • Auch publizieren
  • 7. Things to learn: add content creation • Auch publizieren now text, video, image, audio... soon: slideshows, reciepts, childhood memories
  • 8. Things to learn: Use Wiki? Anyone can edit (wtf?!)
  • 9. Things to learn: take openid serious (and give top level domains for free)
  • 10. Things to learn: don‘t get complicated *doh*
  • 11. Things to learn: have a big userbase and become mainstream
  • 12. Things to learn: have a big userbase and become mainstream YES facebook is the biggest network of feeds - not friendfeed ;) and actually they are really good :)
  • 13. Things to learn: let the users filter
  • 14. Things to learn: let the users build own formats movies owned! friends links *hust*
  • 15. „Blogmarketing“ The Future? => Feedmarketing? Streammarketing?
  • 16. Multiplikation für Content Provider BILD Content Share + Interaktion BILD Content BILD Share BILD Share Traffic Content Provider Geschlossenes Netzwerk für Feeds
  • 17. Multiplikation of Classic Media Content • Bild ein artikel auf bild.de
  • 18. Personal BLOGS Teh future 1999–2006 R.I.P
  • 19. Feeds Why should i use it? the potential
  • 20. Blogs SocialNetworks Lifestreams Ideas Creation Multiplication Communication Potential
  • 21. Ideal Blogs SocialNetworks Lifestreams Ideas Creation Multiplication Communication Potential
  • 22. THE OPTIMA OF A FEED? A FEED WITH BLOG FEATURES
  • 23. Ideal known semantic of content Content created here My Webpage (= Me) Other Pages I Use = Aggregated Content known semantic of content
  • 24. Ideal known semantic of content Content created here iplication My Webpage automatic mult (= Me) Other Pages I Use = Aggregated Content known semantic of content
  • 25. FEEDS = SPAM/NOISE? its about filtering
  • 26. FEEDS = SPAM/NOISE? its about filtering „pre-selecting information for readers requires knowledge about the reader“
  • 27. FEEDS = SPAM/NOISE? its about filtering „pre-selecting information for readers requires knowledge about the reader“ the perfect knowledge is the profile and the social graph in social networks
  • 28. Ideal known semantic of content Content created here My Webpage (= Me) Other Pages I Use = Aggregated Content known semantic of content
  • 29. Ideal known semantic of content Content created here iplication My Webpage automatic mult (= Me) Other Pages I Use = Aggregated Content known semantic of content
  • 30. Ideal the real social network Information on my Friends known semantic of content ay d displ adapte Content created here Social Network Services = Container of FriendGraph iplication My Webpage automatic mult (= Me) Other Pages I Use = Aggregated Content known semantic of content
  • 31. Ideal known semantic of content Content created here My Webpage (= Me) Other Pages I Use = Aggregated Content known semantic of content
  • 32. Ideal known semantic of content Content created here iplication My Webpage automatic mult (= Me) Other Pages I Use = Aggregated Content known semantic of content
  • 33. Ideal the real social network Information on my Friends known semantic of content ay d displ adapte Content created here Social Network Services = Container of FriendGraph iplication My Webpage automatic mult (= Me) Other Pages I Use = Aggregated Content known semantic of content
  • 34. Ideal the real social network Information on my Friends known semantic of content ay d displ adapte Content created here Social Network Services = Container of FriendGraph iplication My Webpage automatic mult (= Me) if i know more about the viewer i can adapt the display of information for him Other Pages I Use if i know less or nothing i show him default information - e.g. like your blog startpage = Aggregated Content nowadays known semantic of content
  • 35. „in a perfect world“ Note: If everything is done correctly you can base on this plattforms a decentral Social Network Service
  • 36. „in a perfect world“ * My Webpage = central place for „me“ on the internet * means identification (see openid) * means all content (see feeds) * One post => multiplication (see sharing) * Filtering the content on both sides (creator, consumer) * means managing the feedspam/noiseoverload Note: If everything is done correctly you can base on this plattforms a decentral Social Network Service
  • 37. The next (because simple) steps are imho: or any other old school blog software (=> moveable type) + feed + social graph plugins = all my information (=ME) + friend network = next generation blogs + next gen social networks
  • 38. Fragen. Kontakt: Andreas Klinger @andreasklinger http://die.socialisten.at Thanks to: @datadirt @c3o