The Future of Blogformats
the next merge of lifestreams, blogs and social-networks
20 more minutes of buzzwords

Disclaimer
I did this presentation in August 2008 at the barcamp traunsee (austria)
i tried to explain the next steps in the social web
i prepared this presentation at venue in about 30 min. so sorry for simple
words and layouts ;)
many of the concepts sketched here
are found within the open web concepts
i uploaded it as a reply to „friendfeed will be the next blog“ by Steve Rubel

Personal
BLOGS
Teh future
1999–2006
R.I.P

Lifestreams / Feeds
aggregate + share

Things to learn: Communication

Things to learn: add content creation
• Auch publizieren

Things to learn: add content creation
• Auch publizieren
now text, video,
image, audio...
soon: slideshows, reciepts,
childhood memories

Things to learn: Use Wiki?
Anyone can edit
(wtf?!)

Things to learn: take openid serious
(and give top level domains for free)

Things to learn: don‘t get complicated *doh*

Things to learn: have a big userbase and become mainstream

Things to learn: have a big userbase and become mainstream
YES facebook is the
biggest network of feeds -
not friendfeed ;)
and actually they are really
good :)

Things to learn: let the users filter

Things to learn: let the users build own formats
movies
owned! friends
links
*hust*

„Blogmarketing“
The Future?
=> Feedmarketing? Streammarketing?

Multiplikation für Content Provider
BILD Content
Share + Interaktion
BILD Content
BILD
Share
BILD
Share
Traffic
Content Provider Geschlossenes Netzwerk für Feeds

Multiplikation of Classic Media Content
• Bild
ein artikel auf bild.de

Personal
BLOGS
Teh future
1999–2006
R.I.P

Feeds
Why should i use it?
the potential

Blogs SocialNetworks Lifestreams
Ideas
Creation
Multiplication
Communication
Potential

Ideal
Blogs SocialNetworks Lifestreams
Ideas
Creation
Multiplication
Communication
Potential

THE OPTIMA OF A FEED?
A FEED WITH BLOG FEATURES

Ideal
known semantic of content
Content
created here
My Webpage
(= Me)
Other Pages I Use
= Aggregated Content
known semantic of content

Ideal
known semantic of content
Content
created here
iplication
My Webpage
automatic mult
(= Me)
Other Pages I Use
= Aggregated Content
known semantic of content

FEEDS = SPAM/NOISE?
its about filtering

FEEDS = SPAM/NOISE?
its about filtering
„pre-selecting information for readers
requires knowledge about the reader“

FEEDS = SPAM/NOISE?
its about filtering
„pre-selecting information for readers
requires knowledge about the reader“
the perfect knowledge is the profile and the
social graph in social networks

Ideal
known semantic of content
Content
created here
My Webpage
(= Me)
Other Pages I Use
= Aggregated Content
known semantic of content

Ideal
known semantic of content
Content
created here
iplication
My Webpage
automatic mult
(= Me)
Other Pages I Use
= Aggregated Content
known semantic of content

Ideal the real social network
Information on my Friends
known semantic of content
ay
d displ
adapte
Content
created here Social Network Services
= Container of FriendGraph
iplication
My Webpage
automatic mult
(= Me)
Other Pages I Use
= Aggregated Content
known semantic of content

Ideal
known semantic of content
Content
created here
My Webpage
(= Me)
Other Pages I Use
= Aggregated Content
known semantic of content

Ideal
known semantic of content
Content
created here
iplication
My Webpage
automatic mult
(= Me)
Other Pages I Use
= Aggregated Content
known semantic of content

Ideal the real social network
Information on my Friends
known semantic of content
ay
d displ
adapte
Content
created here Social Network Services
= Container of FriendGraph
iplication
My Webpage
automatic mult
(= Me)
Other Pages I Use
= Aggregated Content
known semantic of content

Ideal the real social network
Information on my Friends
known semantic of content
ay
d displ
adapte
Content
created here Social Network Services
= Container of FriendGraph
iplication
My Webpage
automatic mult
(= Me)
if i know more about the viewer i can adapt the
display of information for him
Other Pages I Use if i know less or nothing i show him default
information - e.g. like your blog startpage
= Aggregated Content
nowadays
known semantic of content

„in a perfect world“
Note: If everything is done correctly you can base on this plattforms
a decentral Social Network Service

„in a perfect world“
* My Webpage = central place for „me“ on the internet
* means identification (see openid)
* means all content (see feeds)
* One post => multiplication (see sharing)
* Filtering the content on both sides (creator, consumer)
* means managing the feedspam/noiseoverload
Note: If everything is done correctly you can base on this plattforms
a decentral Social Network Service

The next (because simple) steps are imho:
or any other old school blog software (=> moveable type)
+
feed + social graph plugins
=
all my information (=ME)
+
friend network
=
next generation blogs + next gen social networks

Fragen.
Kontakt:
Andreas Klinger
@andreasklinger
http://die.socialisten.at
Thanks to:
@datadirt
@c3o