Fashion & Internet
   Revolution !
michaela amort
claudia rosa lukas
michaela ambos
maria ratzinger
andreas klinger
Fashion Live
Burberry Prorsum. “3D” Show, London Fashion Week
Autumn/Winter 2010/11, Februar 2010




Prorsum ist die exklusive high en...
Marc Jacobs. Show, New York Fashion Week
Fall/Winter 2010/11




• 1:1 Aufzeichnung des Livestreams auf der Website
Bernhard Willhelm. Präsentation, Paris Fashion Week
Autumn/Winter 2010/11




• Replay unter http://www.bernhard-willhelm....
Fashion Startups
„it‘s like everybody is
 doing fashion now“
               - Reeshma Sohoni
                  CEO Seedcamp
Market Size

Garmz targets a very attractive market
*          CAGR 2,6%    CAGR 2,5%
in bn !
             World        Wo...
Marketplaces
etsy.com
dawanda.com
supermarkethq.com
marke-eigenbau.org
co-creation
shoesofprey.com
shoesofprey.com
laudividni.com
laudividni.com
youtailor.com
youtailor.com
discount communites
vente-privee.com
brands4friends.com
b2b
fits.me
worldonahangar.me
crowdsourcing /
   collab prod
  development
useabrand.com
Text




       ustrendy.com
exuve.com
today we use websites to communicate about products
    tomorrow we use websites to create products

                 - co...
garmz.com
launch june 15th
garmz.com
Test runs




                                                      start your own
            Garmz GmbH | Presentation |...
Test runs




                                              if enough demand
            Garmz GmbH |   Presentation | Pre...
Test runs




                                                sold in the webshop at
            Garmz GmbH | Presentation...
Fashion & Internet - REVOLUTION!
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Fashion & Internet - REVOLUTION!

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a presentation held by
Michaela Amort
Claudia Rosa Lukas
Maria Ratzinger
Michaela Ambos
and Andreas Klinger
at the Vienna Barcamp Mai 2010 (#bcvie)

Published in: Lifestyle
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Fashion & Internet - REVOLUTION!

  1. 1. Fashion & Internet Revolution !
  2. 2. michaela amort
  3. 3. claudia rosa lukas
  4. 4. michaela ambos
  5. 5. maria ratzinger
  6. 6. andreas klinger
  7. 7. Fashion Live
  8. 8. Burberry Prorsum. “3D” Show, London Fashion Week Autumn/Winter 2010/11, Februar 2010 Prorsum ist die exklusive high end Linie des britischen Traditionshauses Burberry, das seit ewig für DEN Trenchcoat sowie ein spezielles Karomuster berühmt ist. • Aufzeichnung unter http://live.burberry.com/
  9. 9. Marc Jacobs. Show, New York Fashion Week Fall/Winter 2010/11 • 1:1 Aufzeichnung des Livestreams auf der Website
  10. 10. Bernhard Willhelm. Präsentation, Paris Fashion Week Autumn/Winter 2010/11 • Replay unter http://www.bernhard-willhelm.com/
  11. 11. Fashion Startups
  12. 12. „it‘s like everybody is doing fashion now“ - Reeshma Sohoni CEO Seedcamp
  13. 13. Market Size Garmz targets a very attractive market * CAGR 2,6% CAGR 2,5% in bn ! World World Fashion E-Commerce is the 800 fastest growing segment 600 within the fashion industry 400 Europe and within E-Commerce: 200 USA Rest of 0 the world *** “I have purchased items on the internet in the past 3 months” 20 7 2 0 11 20 4 20 5 20 6 08 20 9 20 0 12 0 1 0 0 0 0 20 20 Books Fashion 81% ** CAGR 25,5% CAGR 22,7% DVD/Games Europe Europe Airline Tickets in bn ! CAGR 24,8% CAGR 13,6% Electronics 80 World World 2005 2007 70 Music 60 France 50 UK 0% 20% 40 Germany 30 USA Sources: 20 Tot a l 10 Rest * Data Monitor - Global Apparel Retail, 2008; Data Monitor – Apparel Retail in the United States, 2008 0 of the * * Data Monitor - Global Internet Retail, 2008; Data Monitor – Online Retail in Germany, 2008; Data Monitor – Online Retail in the United Kingdom, 2008; world 20 7 2 0 11 20 4 20 5 20 6 08 20 9 20 0 20 2 13 Data Monitor – Online Retail in France, 2008; 0 1 1 0 0 0 0 * * * Nielsen Netrating – Global Online Shopping Report, 2008 20 20 Garmz GmbH | Presentation | Prepared for INITS | April 2010 | 11
  14. 14. Marketplaces
  15. 15. etsy.com
  16. 16. dawanda.com
  17. 17. supermarkethq.com
  18. 18. marke-eigenbau.org
  19. 19. co-creation
  20. 20. shoesofprey.com
  21. 21. shoesofprey.com
  22. 22. laudividni.com
  23. 23. laudividni.com
  24. 24. youtailor.com
  25. 25. youtailor.com
  26. 26. discount communites
  27. 27. vente-privee.com
  28. 28. brands4friends.com
  29. 29. b2b
  30. 30. fits.me
  31. 31. worldonahangar.me
  32. 32. crowdsourcing / collab prod development
  33. 33. useabrand.com
  34. 34. Text ustrendy.com
  35. 35. exuve.com
  36. 36. today we use websites to communicate about products tomorrow we use websites to create products - collaborative product development.
  37. 37. garmz.com launch june 15th
  38. 38. garmz.com
  39. 39. Test runs start your own Garmz GmbH | Presentation | Prepared for INITS | April 2010 | 18 fashion label
  40. 40. Test runs if enough demand Garmz GmbH | Presentation | Prepared for INITS | April 2010 | 8 free market quality production
  41. 41. Test runs sold in the webshop at Garmz GmbH | Presentation | Prepared for INITS | April 2010 | 17 market prices
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