Fashion & Internet - REVOLUTION!

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a presentation held by …

a presentation held by
Michaela Amort
Claudia Rosa Lukas
Maria Ratzinger
Michaela Ambos
and Andreas Klinger
at the Vienna Barcamp Mai 2010 (#bcvie)

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  • 1. Fashion & Internet Revolution !
  • 2. michaela amort
  • 3. claudia rosa lukas
  • 4. michaela ambos
  • 5. maria ratzinger
  • 6. andreas klinger
  • 7. Fashion Live
  • 8. Burberry Prorsum. “3D” Show, London Fashion Week Autumn/Winter 2010/11, Februar 2010 Prorsum ist die exklusive high end Linie des britischen Traditionshauses Burberry, das seit ewig für DEN Trenchcoat sowie ein spezielles Karomuster berühmt ist. • Aufzeichnung unter http://live.burberry.com/
  • 9. Marc Jacobs. Show, New York Fashion Week Fall/Winter 2010/11 • 1:1 Aufzeichnung des Livestreams auf der Website
  • 10. Bernhard Willhelm. Präsentation, Paris Fashion Week Autumn/Winter 2010/11 • Replay unter http://www.bernhard-willhelm.com/
  • 11. Fashion Startups
  • 12. „it‘s like everybody is doing fashion now“ - Reeshma Sohoni CEO Seedcamp
  • 13. Market Size Garmz targets a very attractive market * CAGR 2,6% CAGR 2,5% in bn ! World World Fashion E-Commerce is the 800 fastest growing segment 600 within the fashion industry 400 Europe and within E-Commerce: 200 USA Rest of 0 the world *** “I have purchased items on the internet in the past 3 months” 20 7 2 0 11 20 4 20 5 20 6 08 20 9 20 0 12 0 1 0 0 0 0 20 20 Books Fashion 81% ** CAGR 25,5% CAGR 22,7% DVD/Games Europe Europe Airline Tickets in bn ! CAGR 24,8% CAGR 13,6% Electronics 80 World World 2005 2007 70 Music 60 France 50 UK 0% 20% 40 Germany 30 USA Sources: 20 Tot a l 10 Rest * Data Monitor - Global Apparel Retail, 2008; Data Monitor – Apparel Retail in the United States, 2008 0 of the * * Data Monitor - Global Internet Retail, 2008; Data Monitor – Online Retail in Germany, 2008; Data Monitor – Online Retail in the United Kingdom, 2008; world 20 7 2 0 11 20 4 20 5 20 6 08 20 9 20 0 20 2 13 Data Monitor – Online Retail in France, 2008; 0 1 1 0 0 0 0 * * * Nielsen Netrating – Global Online Shopping Report, 2008 20 20 Garmz GmbH | Presentation | Prepared for INITS | April 2010 | 11
  • 14. Marketplaces
  • 15. etsy.com
  • 16. dawanda.com
  • 17. supermarkethq.com
  • 18. marke-eigenbau.org
  • 19. co-creation
  • 20. shoesofprey.com
  • 21. shoesofprey.com
  • 22. laudividni.com
  • 23. laudividni.com
  • 24. youtailor.com
  • 25. youtailor.com
  • 26. discount communites
  • 27. vente-privee.com
  • 28. brands4friends.com
  • 29. b2b
  • 30. fits.me
  • 31. worldonahangar.me
  • 32. crowdsourcing / collab prod development
  • 33. useabrand.com
  • 34. Text ustrendy.com
  • 35. exuve.com
  • 36. today we use websites to communicate about products tomorrow we use websites to create products - collaborative product development.
  • 37. garmz.com launch june 15th
  • 38. garmz.com
  • 39. Test runs start your own Garmz GmbH | Presentation | Prepared for INITS | April 2010 | 18 fashion label
  • 40. Test runs if enough demand Garmz GmbH | Presentation | Prepared for INITS | April 2010 | 8 free market quality production
  • 41. Test runs sold in the webshop at Garmz GmbH | Presentation | Prepared for INITS | April 2010 | 17 market prices