Seeger smbtv presentation

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Seeger smbtv presentation

  1. 1. Playing By the Rules Social Media in a Restrictive Environment Andrea Seeger
  2. 2. About Me • Background in traditional marketing and advertising • Led the Social Media Program for NY National Guard • Mom of two girls • Military Spouse • I have a weird blog: andreaandarnold.com
  3. 3. Why am I here? • Developed and led the social media program for the NY National Guard • Made it the best state level strategy in the nation • Worked with NGB at the national level to set the standard for the nation 2009: 0 fb fans; 2013: 25,000 fb fans How did I do this? I’m about to tell you… Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
  4. 4. Restrictions • Internet Bandwidth/Security • Hardware/Software • OPSEC • Scheduling and staffing • Having a million bosses • Bosses who knew just enough to be “dangerous” Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
  5. 5. Restrictions “A lot of creativity comes from restrictions.” Giles Duley Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
  6. 6. Play Well With Others Social Media Strategy happens online and offline. Develop Relationships With EVERYONE • Bosses • Other sectors • Any possible supporters Set Expectations Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
  7. 7. Play Well With Others 1.Know the Political Game 2.Get on the Same Page 3.Create Synergy Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
  8. 8. Play Well With Others • Educate at every opportunity • Offer your help and support • Meet regularly • Be enthusiastic • Be proactive Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
  9. 9. Setting Goals Create a Plan. Define Target Audience(s). How will you measure success? Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
  10. 10. Test the Water Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
  11. 11. Stay Current, Collect Data, Measure Results • Tracking is your best ally • Arm yourself with research • Back your claims • Support your arguments • Realign your goals accordingly Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
  12. 12. Troubleshooting Problems Foresight is king.It happens. Critical Thinking is boss. Don’t take it personally. Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
  13. 13. Wrapping It Up • Better relationships = less stress • Open lines of communication • Plan every move • Track your progress • Be strategic in building your argument Stay focused, stay motivated. Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
  14. 14. Contact me Andrea Seeger Cell: 518.729.7320 Email: andrea.seeger@gmail.com Twitter: @andreaseeger Linkedin.com/in/andreaseeger “You have to learn the rules of the game. And then you have to play better than anyone else.” Albert Einstein

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