Your SlideShare is downloading. ×
0
Playing By the Rules
Social Media in a Restrictive Environment
Andrea Seeger
About Me
• Background in traditional
marketing and advertising
• Led the Social Media
Program for NY National
Guard
• Mom ...
Why am I here?
• Developed and led the social media program for the NY National
Guard
• Made it the best state level strat...
Restrictions
• Internet Bandwidth/Security
• Hardware/Software
• OPSEC
• Scheduling and staffing
• Having a million bosses...
Restrictions
“A lot of creativity comes from
restrictions.”
Giles Duley
Andrea Seeger, @andreaseeger, andrea.seeger@gmail....
Play Well With Others
Social Media
Strategy happens
online and offline.
Develop Relationships With EVERYONE
• Bosses
• Oth...
Play Well With Others
1.Know the Political
Game
2.Get on the Same
Page
3.Create Synergy
Andrea Seeger, @andreaseeger, andr...
Play Well With Others
• Educate at every opportunity
• Offer your help and support
• Meet regularly
• Be enthusiastic
• Be...
Setting Goals
Create a Plan.
Define Target
Audience(s).
How will you
measure
success?
Andrea Seeger, @andreaseeger, andrea...
Test the Water
Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
Stay Current, Collect Data, Measure Results
• Tracking is your best ally
• Arm yourself with research
• Back your claims
•...
Troubleshooting Problems
Foresight is king.It happens.
Critical Thinking
is boss.
Don’t take it
personally.
Andrea Seeger,...
Wrapping It Up
• Better relationships = less stress
• Open lines of communication
• Plan every move
• Track your progress
...
Contact me
Andrea Seeger
Cell: 518.729.7320
Email: andrea.seeger@gmail.com
Twitter: @andreaseeger
Linkedin.com/in/andrease...
Upcoming SlideShare
Loading in...5
×

Seeger smbtv presentation

66

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
66
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Seeger smbtv presentation"

  1. 1. Playing By the Rules Social Media in a Restrictive Environment Andrea Seeger
  2. 2. About Me • Background in traditional marketing and advertising • Led the Social Media Program for NY National Guard • Mom of two girls • Military Spouse • I have a weird blog: andreaandarnold.com
  3. 3. Why am I here? • Developed and led the social media program for the NY National Guard • Made it the best state level strategy in the nation • Worked with NGB at the national level to set the standard for the nation 2009: 0 fb fans; 2013: 25,000 fb fans How did I do this? I’m about to tell you… Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
  4. 4. Restrictions • Internet Bandwidth/Security • Hardware/Software • OPSEC • Scheduling and staffing • Having a million bosses • Bosses who knew just enough to be “dangerous” Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
  5. 5. Restrictions “A lot of creativity comes from restrictions.” Giles Duley Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
  6. 6. Play Well With Others Social Media Strategy happens online and offline. Develop Relationships With EVERYONE • Bosses • Other sectors • Any possible supporters Set Expectations Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
  7. 7. Play Well With Others 1.Know the Political Game 2.Get on the Same Page 3.Create Synergy Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
  8. 8. Play Well With Others • Educate at every opportunity • Offer your help and support • Meet regularly • Be enthusiastic • Be proactive Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
  9. 9. Setting Goals Create a Plan. Define Target Audience(s). How will you measure success? Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
  10. 10. Test the Water Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
  11. 11. Stay Current, Collect Data, Measure Results • Tracking is your best ally • Arm yourself with research • Back your claims • Support your arguments • Realign your goals accordingly Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
  12. 12. Troubleshooting Problems Foresight is king.It happens. Critical Thinking is boss. Don’t take it personally. Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
  13. 13. Wrapping It Up • Better relationships = less stress • Open lines of communication • Plan every move • Track your progress • Be strategic in building your argument Stay focused, stay motivated. Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
  14. 14. Contact me Andrea Seeger Cell: 518.729.7320 Email: andrea.seeger@gmail.com Twitter: @andreaseeger Linkedin.com/in/andreaseeger “You have to learn the rules of the game. And then you have to play better than anyone else.” Albert Einstein
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×