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DEVELOPER ECONOMICS Q3 2013:
THE STATE OF THE DEVELOPER NATION

Mobicamp 2013

Page 1
ARE YOU TWEETING THIS?
SAY HELLO TO @ANDREASCON
FROM @VISIONMOBILE

Page 2
VisionMobile | THE LEADING APP economy analysts
Developer Economics

Mobile Business Models

Market Sonar

The biggest, mo...
6,000+
Mobile app developers
Biggest APP developer research
to date
www.DeveloperEconomics.com

4
Page 4
The OS wars are over
Android and iOS are the vast majority of smartphones sold and platforms used
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
What’s wrong with this picture?
Who will win, HTML5 or native?
Page 11
The new frontier for HTML5 mobile is beyond the browser

Page 12

Source: Visionmobile, Developer Economics 2013 Q3 | Surv...
beyond the browser, HTML5 can achieve a better balance

Performance
Mobile browser
Web wrapper
(hybrid app)
Web-to-native ...
BEYOND THE BROWSER, HTML5 mobile can “reach” more apps
% of apps in Google Play US store that can be implemented with each...
PR
CR
LCWD

Standardization Status

MOBILE Browser EVOLUTION STILL HAMPERS HTML5 APPS
◦Geolocation
◦Vibration
◦Battery
◦Co...
What stops developers from using HTML5?
Marketing
Education

Tools

APIs
Performance

16
Page 16

Source: Developer Econom...
HTML5 mobile: Myth vs reality
Myth

Reality

Performance is slow

•  It is not about performance, it is about tools and th...
THE FUTURE OF HTML5 is beyond the browser

Page 18

Source: Visionmobile, Developer Economics 2013 Q3 | Survey conducted i...
Is Android catching up with iOS?
On average, the gap is closing
Page 19
Page 20
Page 21
THE GLOBAL APP ECONOMY 2013

Page 22

Copyright VisionMobile 2013
THE GLOBAL APP ECONOMY 2013

Page 23

Copyright VisionMobile 2013
JOBS IN THE EU28 APP ECONOMY

Page 24

Copyright VisionMobile 2013
The app trade routes
And why most developers are missing out
Page 25
Page 26
Page 27
Beneath the app economy
The SDK economy as the supporting infrastructure
Page 28
1,000:1 apps:tools
Page 29
Page 30
Page 31
Page 32
Page 33
The future of developers
Page 34
Developers at the centre of attention
100s of dev tools makers

telecom overlays
Developer mindshare leaders

chipset make...
WHO ARE DEVELOPERS?

Page 36

Copyright VisionMobile 2013
WHAT DRIVES DEVELOPERS?

Page 37

Copyright VisionMobile 2013
THE FUTURE OF DEVELOPERS IS BEYOND THE APP ECONOMY
EXPERIMENTERS
2012

INVESTORS

RESELLERS

2011

2013

INNOVATORS
2009

...
Want More? Get IT Now!

Developer Economics .com

Page 39

Copyright VisionMobile 2013
Thanks for listening..
Knowledge. Passion. Innovation.

Now let’s talk!

@andreascon
andreas@visionmobile.com

Updated: 12...
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State of the Developer Nation: Developer Economics Q3 2013 (MobiCamp Keynote)

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State of the Developer Nation: app economy platforms, revenues, tools, developer sentiment and motivations.

At MobiCamp Switzerland keynote, Andreas Constantinou shared VisionMobile's latest findings from its Developer Economics research and the largest ever mobile dev survey of 6,000+ developers. The presentation analyses developer sentiment around platforms, revenues and revenue models, platform prioritisation, iOS vs Android vs HTML5 shoot-out, app economy revenue breakdown, and a unique peek into the Hierarchy of Developer Motivations.

Published in: Technology, Economy & Finance

Transcript of "State of the Developer Nation: Developer Economics Q3 2013 (MobiCamp Keynote)"

  1. 1. DEVELOPER ECONOMICS Q3 2013: THE STATE OF THE DEVELOPER NATION Mobicamp 2013 Page 1
  2. 2. ARE YOU TWEETING THIS? SAY HELLO TO @ANDREASCON FROM @VISIONMOBILE Page 2
  3. 3. VisionMobile | THE LEADING APP economy analysts Developer Economics Mobile Business Models Market Sonar The biggest, most global mobile developer research platform Mobile business models and strategy for managing disruption and reinventing your business Uncover hidden trends of app demand for platform owners and app makers Tier-1 clients Digital ecosystem experts Media coverage trusted by the top brand names in mobile Thought leaders in the economics of ecosystems and telecoms in the software era Global media reach Page 3
  4. 4. 6,000+ Mobile app developers Biggest APP developer research to date www.DeveloperEconomics.com 4 Page 4
  5. 5. The OS wars are over Android and iOS are the vast majority of smartphones sold and platforms used Page 5
  6. 6. Page 6
  7. 7. Page 7
  8. 8. Page 8
  9. 9. Page 9
  10. 10. Page 10
  11. 11. What’s wrong with this picture? Who will win, HTML5 or native? Page 11
  12. 12. The new frontier for HTML5 mobile is beyond the browser Page 12 Source: Visionmobile, Developer Economics 2013 Q3 | Survey conducted in April – May 2013 | n = 2275
  13. 13. beyond the browser, HTML5 can achieve a better balance Performance Mobile browser Web wrapper (hybrid app) Web-to-native converter Native JavaScript API 13 Page 13 Source: VisionMobile Reach API depth
  14. 14. BEYOND THE BROWSER, HTML5 mobile can “reach” more apps % of apps in Google Play US store that can be implemented with each HTML5 route to market, that utilise APIs available through that HTML5 route to market alone. % of Android apps in Google Play US store Page 14
  15. 15. PR CR LCWD Standardization Status MOBILE Browser EVOLUTION STILL HAMPERS HTML5 APPS ◦Geolocation ◦Vibration ◦Battery ◦Compass ◦Network WD ED ◦Microphone ◦Camera ◦Notifications ◦SMS ◦Calendar ◦Telephony ◦Contacts None ◦Motion ◦NFC ◦WiFi ◦Power management ◦Audio Settings ◦Bluetooth 0 1 !  ED: Early Draft !  WD: Working Draft 15 Page 15 ◦Filesystem Source: VisionMobile Number of adopting browsers 2 3 4 !  LCWD: Last Candidate Working Draft 5 6 7 !  CR: Candidate Release !  PR: Production Release
  16. 16. What stops developers from using HTML5? Marketing Education Tools APIs Performance 16 Page 16 Source: Developer Economics Q3 2013
  17. 17. HTML5 mobile: Myth vs reality Myth Reality Performance is slow •  It is not about performance, it is about tools and the ability to measure performance and improve. •  Technology gets better (asm.js), but browser vendors choose to ignore it. Better performance depends on browser politics. Lack of APIs •  37% of Android apps could be implemented using HTML5 via the Mobile browser, 49% via Phonegap, 63% via Appcelerator and 98% via Firefox OS. •  The APIs that would make the biggest difference in app addressable market are not even on the browser roadmap. Ease of development •  Instrumentation tools, especially debugging and memory profiling are sorely missing. Page 17
  18. 18. THE FUTURE OF HTML5 is beyond the browser Page 18 Source: Visionmobile, Developer Economics 2013 Q3 | Survey conducted in April – May 2013 | n = 2275
  19. 19. Is Android catching up with iOS? On average, the gap is closing Page 19
  20. 20. Page 20
  21. 21. Page 21
  22. 22. THE GLOBAL APP ECONOMY 2013 Page 22 Copyright VisionMobile 2013
  23. 23. THE GLOBAL APP ECONOMY 2013 Page 23 Copyright VisionMobile 2013
  24. 24. JOBS IN THE EU28 APP ECONOMY Page 24 Copyright VisionMobile 2013
  25. 25. The app trade routes And why most developers are missing out Page 25
  26. 26. Page 26
  27. 27. Page 27
  28. 28. Beneath the app economy The SDK economy as the supporting infrastructure Page 28
  29. 29. 1,000:1 apps:tools Page 29
  30. 30. Page 30
  31. 31. Page 31
  32. 32. Page 32
  33. 33. Page 33
  34. 34. The future of developers Page 34
  35. 35. Developers at the centre of attention 100s of dev tools makers telecom overlays Developer mindshare leaders chipset makers competing platforms 35 Page 35 telco API handset makers Copyright VisionMobile 2013
  36. 36. WHO ARE DEVELOPERS? Page 36 Copyright VisionMobile 2013
  37. 37. WHAT DRIVES DEVELOPERS? Page 37 Copyright VisionMobile 2013
  38. 38. THE FUTURE OF DEVELOPERS IS BEYOND THE APP ECONOMY EXPERIMENTERS 2012 INVESTORS RESELLERS 2011 2013 INNOVATORS 2009 38 Page 38 BIZ MODEL EXTENDERS 2014 Copyright VisionMobile 2013
  39. 39. Want More? Get IT Now! Developer Economics .com Page 39 Copyright VisionMobile 2013
  40. 40. Thanks for listening.. Knowledge. Passion. Innovation. Now let’s talk! @andreascon andreas@visionmobile.com Updated: 12 November 2010 Page 40 Copyright VisionMobile 2011

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