Developer Economics Q3 2013 - Key Insights


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The 5th edition Developer Economics report (based on a survey of 6,000+ respondents from 115 countries) tracks developer mindshare, monetisation trends, revenue models and developer tools.
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Developer Economics Q3 2013 - Key Insights

  2. 2. Page 2 6,000+ Mobile app developers Biggest mobile developer research To date
  3. 3. Page 3 - The fifth Developer Economics report This report is the 5th in our highly-acclaimed research series, with over 46,000 downloads - Based on the largest, most global developer survey Based on data from our latest developer survey (May 2013, 6,000+ respondents from 115 countries) - Tracking the latest trends of the app economy Tracking the state of mobile ecosystems, developer mindshare, monetisation trends, revenue models and developer tools – key facts & figures for the largest mobile platforms (Android, iOS, HTML 5, but also BlackBerry 10, Windows 8, Tizen and Firefox OS) - Full report available for free download (Jul 17, 09:00 a.m. UK) the report will be freely available for download at - Sponsored by BlackBerry, Mozilla, Intel, and Telefonica Developer Economics: State of the Developer Nation Q3 2013
  4. 4. Page 4 Top 10 insights and charts
  5. 5. Page 5 HTML5 entrenched at 52% of population The Mobile Developer Mindshare Q3 2013 shows Android leading at 71% of developers using the platform, followed by iOS at 56%. HTML5 has entrenched itself as a mobile development technology of choice, with 52% of the mobile developer population using HTML5 technologies for developing mobile apps. BlackBerry has been successful in transitioning BB legacy developers over to its new BB10 platform, with the new platform having almost the same mindshare as the legacy BlackBerry 5/6/7 had just before the release of BB10 six months ago. 1
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  7. 7. Page 7 HTML5 is a kaleidoscope of approaches Some developers will build responsive websites that scale down gracefully when viewed on smartphones and tablets. Others will develop fully fledged web-apps that work offline and are smart enough to adapt to the user’s location. Others will combine HTML5 elements with native APIs within a wrapper such as PhoneGap, or Icenium and which can then be sold via app stores. Others will leverage native platform support for JavaScript APIs available through BlackBerry WebWorks and Firefox OS. And others will use cross platform tools which take JavaScript and convert it to a native app such as Appcelerator for enterprise IT use, or Ludei and Ejecta for gaming apps. 2
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  9. 9. Page 9 Developers show strong interest for adopting W8, WP, BB 10 and Firefox OS The strong interest in Windows Phone observed in past surveys is still there (35% of developers planning to adopt WP) but has subsided by 12 percentage points since Q1 2013. Mobile developers now have a wide gamut of options with challenger platforms competing for their attention. Windows 8 is at 40% of Mobile Developer Intentshare, followed by BlackBerry 10 (28%) and Firefox OS (capturing 27% of all developers planning to adopt a platform). 3
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  11. 11. Page 11 iOS monthly revenue at $5,200. More than Android, but gap closing At $5,200 per developer per month on average, iOS continues to be the most revenue generating platform for developers, and ahead of Android developer monthly revenues by a margin of 10%. 4
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  13. 13. Page 13 There is no winning revenue model Our research of 6,000+ mobile developers shows that there is no single revenue model that is dominant across all platforms. On Windows Phone, developers have a strong preference towards in-app advertising (43%) and pay-per download (40%). BlackBerry 10 developers have a strong preference towards pay-per download (47%). The picture is much more balanced on Android, iOS and HTML5, with no revenue model dominating to the extent observed on Windows Phone or BlackBerry 10. 5
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  15. 15. Page 15 Mobile developers use 2.9 platforms a shift towards diversification This is the first time we are observing a shift towards diversification, with our earlier 2011-2012 research pointing towards continual platform consolidation: on average mobile developers used 3.2 mobile platforms in our 2011 survey, compared to 2.7 in 2012 and 2.6 in our Q1 2013 research. 6
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  17. 17. Page 17 Developers prioritise iOS over Android Our research shows a strong lead of iOS over Android with 49.4% vs. 59% of platform developers preferring it as their main platform. Whereas Android has 4x times more devices shipping and a significant lead in Mobile Developer Mindshare, it lags behind iOS in terms of Android developers using it as their lead platform. 7
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  19. 19. Page 19 Which platform is right for me? Our research shows that iOS is selected more frequently than average by developers that value revenue potential (+12%), graphics (+7%), app discovery (+8%) and user reach (+10%). Developers tend to use HTML5 more frequently as their primary platform when they value porting (+9%) and speed & cost of development (+4%). BlackBerry 10 is used more frequently than average as a primary platform by developers valuing developer community programmes (+16%). And Windows Phone is most popular for developers looking for the right development environment (+3%) and documentation (+2%). 8
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  21. 21. Page 21 Developers are motivated by personal fulfillment, not fortune The hierarchy of developer motivations shows some surprising findings. At the base of the pyramid, the majority (53%) of mobile developers are motivated by creativity or the sense of achievement, making this the most popular among motivators. The fun of making an app, is a motivator for 40% of mobile developers 9
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  24. 24. Page 24 Developer tools are the must-have arsenal of experienced developers Our research shows that developer tools are in the must-have app development arsenal of the most sophisticated developers, and also those making most revenues. Across the tools spectrum, iOS developers are the most active and sophisticated users, with 92.5% reporting that they use at least one tool. iOS developers therefore have a clear advantage as being most advanced in tool use, and therefore having the infrastructure to innovate and differentiate. 10
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  27. 27. Page 27 Survey methodology
  28. 28. Page 28 About this research Sample: The online survey received over 6,000 responses, making this the largest mobile developer survey to date. Respondents to the online survey came from over 115 countries. The online survey was translated to 10 languages (Arabic, Chinese, French, German, Japanese, Korean, Portuguese, Russian, Spanish, Swedish) and promoted by 46 marketing and regional partners within the app development industry. As a result, the survey was balanced across Europe (40%), Asia (24%) and North America (28%). The survey also attracted a significant developer sample from Africa (3%) and South America (5.5%). Methodology: The survey gathered responses from developers using as their main platform Android, Bada, BlackBerry 5/6/7, BlackBerry 10, Chrome, Facebook, Firefox OS, Flash / Adobe AIR, iOS, Java ME, HTML (targeting desktop), HTML (targeting mobile), OSX (desktop), Qt, Symbian, Windows (desktop), Windows Phone, Windows 8 and Tizen. We excluded respondents not using a mobile platform as their primary development platform.
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  30. 30. Page 30 Need more info? Email: The Developer Economics Q3 2013: State of the Developer Nation report was launched on July 17 2013, 09:00 p.m. UK time free download:
  31. 31. Page 31 About VisionMobile VisionMobile is an analyst firm helping companies leverage and measure mobile ecosystems. We help telcos, handset makers and companies outside the mobile industry to create a competitive advantage using ecosystem strategies. Our mantra: distilling market noise into market sense. To find out more, visit