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Master's Thesis: Ontology-Based Cultural  Personalization in Mobile Applications
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Master's Thesis: Ontology-Based Cultural Personalization in Mobile Applications

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My thesis is available as PDF here: …

My thesis is available as PDF here:
http://newsofthefuture.net/index.php?/archives/58-My-masters-thesis-available-for-download-PDF-and-Slides.html

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  • 1. Ontology-Based Cultural Personalization in Mobile Applications Master‘s thesis by Andreas Bossard
  • 2. Overview • Problem statement • Cultural adaptation • Approach to solve the problem • Conclusions Master‘s thesis of Andreas Bossard
  • 3. Problem statement How to adapt a mobile phone application to the cultural background of the user Master‘s thesis of Andreas Bossard
  • 4. Cultural adaptation Culture (residence) -Countries -Number of years Hofstede scores Mobile -Power distance index -Individualism application -Masculinity (CAMPA) -Uncertainty Avoidance -Long term orientation User interface for that culture Master‘s thesis of Andreas Bossard
  • 5. Approach to solve the problem 1. Turn general guidelines into guidelines for small screen interfaces 2. Design a mobile phone navigation menu application to implement these guidelines 3. Evaluate the guidelines with the application Master‘s thesis of Andreas Bossard
  • 6. 1. Guidelines for small screen interfaces Master‘s thesis of Andreas Bossard
  • 7. 2. Design a mobile phone navigation menu CAMPA - a Culturally Adaptive Mobile Phone Menu Application Master‘s thesis of Andreas Bossard
  • 8. Possible menus Gridmenu Listmenu Tabmenu Searchmenu Treemenu Master‘s thesis of Andreas Bossard
  • 9. Possible components for the menus Master‘s thesis of Andreas Bossard
  • 10. Possible components for the menus Master‘s thesis of Andreas Bossard
  • 11. Change of Hofstede scores Master‘s thesis of Andreas Bossard
  • 12. Technical properties • J2ME • Data saved in OWL File (XML based ontology language) Master‘s thesis of Andreas Bossard
  • 13. 3. Evaluation • Pretest: 11 swiss participants • Main test: 18 swiss and 6 chinese participants • 5 User tasks • System Usability Scale Questionnaire (SUS) Master‘s thesis of Andreas Bossard
  • 14. Why Swiss and Chinese? Master‘s thesis of Andreas Bossard
  • 15. Tabmenu Treemenu Chosen menus Gridmenu Searchmenu Master‘s thesis of Andreas Bossard Listmenu Chinese Swiss
  • 16. Hypotheses • H : The composed list menu is the most 1 preferred of the five menus by Swiss participants • H : The composed search menu is the 2 most preferred of the five menus by Chinese participants Master‘s thesis of Andreas Bossard
  • 17. Results of the Evaluation - Chinese Master‘s thesis of Andreas Bossard
  • 18. Results of the Evaluation - Swiss Master‘s thesis of Andreas Bossard
  • 19. Conclusions • CAMPA can be used to evaluate navigation preferences • Strong indication that H and H are wrong 1 2 • Assignment of Hofstede scores to components of CAMPA could be improved • Personal preferences may be more important than cultural background • Insights for the different navigation menus • Insights for cross-cultural evaluations Master‘s thesis of Andreas Bossard
  • 20. Questions? Contact me: andreasbossard at gmail dot com http://www.andreasbossard.com Master‘s thesis of Andreas Bossard