Advertiserpresentation Engl

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Madvertise Presentation in English

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Advertiserpresentation Engl

  1. 1. madvertise Mobile Advertising GmbHAdvertiser © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  2. 2. Content | Overview | Traffic Range| Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples Content 1. Overview 2. Traffic Range 3. Targeting Options 4. App KatAPPult 5. Case Studies 6. Services 7. Pricing 8. Examples © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  3. 3. Content | Overview | Traffic Range | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples 1. Overview madvertise ad network Advantages to other competitors • Mobile Websites • Clear focus on mobile advertising • Mobile applications • New „mobile only“ ad server technology and thereby pinpointed Booking options targeting possible • Direct booking of premium • Exclusive premium publisher publishers (CPM & CPC) • madvertise Run of Network (RON) Market situation and prospects for (CPC) mobile advertising • madvertise targeting options • Market data Germany • Prices & bundles • Reasons for incremental traffic • Mobile data flat rates madvertise services • Mobile DSL speed • Self-service via madvertise.de or • Smartphone penetration dedicated account manager • Real-time campaign reporting • Continuous campaign optimization © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  4. 4. Content | Overview | Traffic Range | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples 2. Traffic Range 700 640 607 600 583 560 500 395 400 300 300 200 156 100 77 69 81 39 10 0 Mai 09 Jul 09 Sep 09 Nov 09 Jan 10 Mar 10 Anzahl der Publisher PI´s in Millionen Explanatory notes: • The traffic reach is a mix of inventory of own network partners and bookings of 3rd party networks • The traffic reach are partly based on self-data of the partners © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  5. 5. Content | Overview | Traffic Range | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples 2. Traffic - Channels News AI‘s > 50,200,000 Informations AI‘s > 2,000,000 Sports AI‘s > 5,000,000 Community AI‘s > 30,000,000 Portals AI‘s > 11,000,000 Movie & TV AI‘s > 2,000,000 Technics AI‘s > 1,500,000 Games AI‘s > 1,500,000 Finance AI‘s > 3,500,000 Politics AI‘s > 2,000,000 Car AI‘s > 1,000,000 Shopping AI‘s > 2,000,000 Travel AI‘s > 1,000,000 © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  6. 6. Content | Overview | Traffic Range | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples 2. Reichweite - Apps Information / News AI‘s > 20.000.000 Sports AI‘s > 16.000.000 Movie & TV AI‘s > 6.800.000 Community / Portal AI‘s > 6.000.000 Finance / Car / Diverse AI‘s > 1.500.000 © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  7. 7. Content | Overview | Traffic Range | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples 2. Traffic Range - International Germany, Austria, AI‘s > 155,000,000 Switzerland Rest of Europe* AI‘s > 128,500,000 Global AI‘s > 6,780,000,000 * a. o. France, Slovenia, Croatia, Serbia, Bulgaria, Greece, Israel © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  8. 8. Content | Overview | Traffic Range | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples 3. Targeting Options • Mobile • Time • Mobile phone manufacturer (i.e. Apple, • Weekday (i.e. only wednesdays) Nokia, Samsung) • Time of the day (i.e. always from • Mobile phone models (i.e. Nokia E71, 11.00 AM until 2.00 PM) BlackBerry Storm) • Cellular mobile provider (i.e. T-Mobile, • Location o2, E-Plus) • Country (i.e. Germany, Austria, • Contents Switzerland) • City (i.e. Hamburg, Munich) • Theme channels (i.e. Finance, News) • Zip code (exact match of the 1st three digits) • Demographic • Airports only • Gender (i.e. female only) • Frequency • Age (i.e. user between the age of 35 and 45) • Frequency Capping (>95% safety) © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  9. 9. Gliederung | Überblick | Reichweite | Targeting Optionen | App KatAPPult | Fallstudien | Services | Preise | Beispiele 4. App KatAPPult WHAT: Guaranteed Top25 listing within a category in the App Store HOW: Download climax of an App by the use of banner advertising within the madvertise Network COSTS: Media services starting at € 10,000 © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  10. 10. Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples How does it work? © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  11. 11. Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples Critical factors for success of an App mobile PR / User experience added value Marketing Customer reviews Number of downloads per day © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  12. 12. Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples Solution Increase downloads per day! © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  13. 13. Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples Advantage Improved placement delivers free additional downloads! (for new Apps in relation 1:4) © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  14. 14. Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples Learnings from online: Example Google 14 © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  15. 15. Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples Top 25 ranking (Apple) = Top 10 search matches (Google) Ranking of mobile Apps is the new combination of SEM / SEO 15 © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  16. 16. Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples 5. Case Study – Search engine provider Tasks: Enhancement of usage and visibility of a Search App for mobile devices like iPhone, Blackberry, Nokia and Windows Mobile in Germany Implementation: • CPM-booking at famous publishers within madvertise Premium Network high visibility • CPC-booking within the madvertise Performance-Network • Modulation of the campaign with targeting to different hardware groups • Timeframe: 2009, Dec. 01st until 31st Result: • 23 Mio. Ad Impressions, 150,000 Clicks • After 7 days campaign runtime, 1st place in the category „Referee”, 13th place in total placement • Extension of the campaign and raise of budget © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  17. 17. Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples 5. Case Study – TUI Cruises Task: Enhancement of visibility of the free application "TUI Cruises" in the Apple App Store – category Travel put in practice through banner advertising within the madvertise network. Implementation: • madvertise run the campaign with targeting on iPhone devices • Direct linking into the App Store after clicking on the mobile ad • Timeframe: 2010, March 09th – 13th Result: • Significant increase of App ranking in the category „Travel“ • In only 24 hours the App was catAPPulted 20 places up and reached place 30 • After 48 hours the App reached place 16 © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  18. 18. Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples 6. Services • Real-time campaign reporting • In-application ad serving SDK for the • Continuous campaign optimization following platforms: • Automatic fraud detection • Apple • Google Android • Connection to Media Agency Ad Server : • Nokia Symbian S60 • Ad Tech • Vodafone • Doubleclick • Same booking process like for online • Atlas campaigns . • Adition Self-Service Booking Dedicated customer support • Fast, transparency campaign booking • Individual consulting regarding choice of within the madvertise Ad Network publishers • Individual targeting options utilizable • Direct booking at specific publishers 5% extra discount for self-service • Personal consulting for the whole bookings campaign period © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  19. 19. Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples 7. Pricing Direct booking of single premium publishers • CPM from € 25 up to € 50 premium placement • CPM from € 10 up to € 15 non-premium placement or Run of Portal Booking of theme channels, depends on theme channel • CPM from € 10 up to € 20 or • CPC from € 0.20 up to € 1.50 Booking within the madvertise network as Run of Network (RON) • CPC from € 0.15 up to € 1.50 • incl. CPX optimization Gladly we provide you detailed offer! * All Prices plus 19% V.A.T. © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  20. 20. Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples 8. Examples – In Browser GMX Gewusst -wo.de Kfz.net © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  21. 21. Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples 8. Examples – In App X-Ops MyTVizz © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
  22. 22. madvertisemadvertise Mobile Advertising GmbHMonbijouplatz 10D-10178 Berlinwww.madvertise.de © madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de

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