Nettby.no What is Nettby Continuous and open development Monetizing community sites

Nettby.no

What is Nettby

Continuous and open development

Monetizing community sites

Launched in September 2006

… and gather people from the same geographical area . It’s easy to find users from your own neighbourhood Nettby brings the physical and the virtual worlds together Several features fuels activity at a local level Local news, user generated as well as aggregated Free classifieds Local groups

It’s easy to find users from your own neighbourhood

Nettby brings the physical and the virtual worlds together

Several features fuels activity at a local level

Local news, user generated as well as aggregated

Free classifieds

Local groups

You may communicate.. Private messaging is a key feature on the site Sophisticated features like threading and instant notification of new messages

Private messaging is a key feature on the site

Sophisticated features like threading and instant notification of new messages

.. and create your own page to present yourself… Browsing profile pages is the most popular activity on the site Citizens leaves tracks, making it easier to connect Citizens may buy a VIP-membership: Nettby MAX – lets citizens decorate at will; add MP3 players, embed videos, etc

Browsing profile pages is the most popular activity on the site

Citizens leaves tracks, making it easier to connect

Citizens may buy a VIP-membership: Nettby MAX – lets citizens decorate at will; add MP3 players, embed videos, etc

… keep a diary, share your favorite files … Update your diary via MMS (text and picture) Your friends and other users may comment on your posts and files Unlimited disk space avaible

Update your diary via MMS (text and picture)

Your friends and other users may comment on your posts and files

Unlimited disk space avaible

… make new friends … The guest book is the third most popular item on the site The place where most users initiate first contact If contact evolves to friendship, dialogue moves to private messaging

The guest book is the third most popular item on the site

The place where most users initiate first contact

If contact evolves to friendship, dialogue moves to private messaging

… keep up with the old ones , and create a network of friends... Find friends through search Establish friends list (request & confirmation) and social history Display list of common friends Make comments

Find friends through search

Establish friends list (request & confirmation) and social history

Display list of common friends

Make comments

… and be notified about what they’re doing. The log / news feed keep you updated about your friends activities on the site The log is an important traffic driver and a very powerful tool to distribute new services and new content

The log / news feed keep you updated about your friends activities on the site

The log is an important traffic driver and a very powerful tool to distribute new services and new content

STICKINESS! LONELY

2nd PLACE IS 1st LOSER

- 820 000 members - 500 000 log on every month - 70 % of all teenagers in Norway

Mark Zuckerberg (23) Participatory and open development

Media Agencies Large Advertiser Small Advertiser Well trained sales force Traffic department How to monetize on community sites? Ad Publishing System Advertising Agencies

Nettby steals time from TV’s primetime between 17 and 00 and complements VG Nett

Proven business model

Local advertisers

Customised marketing

More than 2 000 000 kisses where sent in four weeks

EGO

Smule1992 and Sandrew Metronome

Smule1992, a Nettby celebrity

I’m using Ad Block...Ehh..But I like fun advertising

Canon Treasure Hunt

270 253 members participated in the campaign at least one time 35 874 participated more than 20 times

Presentasjon av Nettby: slideshare.net/andreas.roos Kontakt: Andreas Roos Product Manager Nettby Community AS [email_address] +47 91 67 67 17 Nettby: Andyroos