Boom! Goes the KnowledgeA CONVERSATION ABOUT WHERE THE INFORMATION TRANSFER HAS EXPLODED – ALL AROUND US ANDREA R. BAKER DIRECTOR OF ENTERPRISE 2.0 CHIEF SOCIAL ENGINEER HASHTAG #WMTA01 @IMMUNITY ANDREARBAKER.COM
Overview A little about me What is knowledge Knowledge and sharing throughout history Understanding the Generations and how they share knowledge Life as a knowledge instigator Boom! Goes the knowledge … now help me find all the pieces What’s next for knowledge?
What is Knowledge?Princeton -- I say simply--cognition: the Information that I have psychological result of and you don’t, yet. perception and learning and reasoning wordnetweb.princeton.e du/perl/webwn
What Others Say About Knowledge An investment in Although all our knowledge knowledge always pays the begins with experience, it best interest. does not follow that it ~Benjamin Franklin arises from experience. ~Immanuel Kant Give people knowledge and Every great advance in they really eat it up and natural knowledge has they appreciate it a lot and involved the absolute the more that knowledge is rejection of authority. made available to ~Thomas H. Huxley people, the more they will All wish to possess utilize it and let it be a part knowledge, but of them. few, comparatively ~La Monte Young speaking, are willing to pay the price. ~Juvenal
Understanding the Generations The Greatest Generation (those born before 1928) “saved the world” when it was young, in the memorable phrase of Ronald Reagan. It’s the generation that fought and won World War II. The Silent generation describes adults born from 1928 through 1945. Children of the Great Depression and World War II, their “Silent” label refers to their conformist and civic instincts. The Baby Boomer label is drawn from the great spike in fertility that began in 1946, right after the end of World War II, and ended almost as abruptly in 1964, around the time the birth control pill went on the market. Generation X from 1965 through 1980. Xers are often depicted as savvy, entrepreneurial loners. The Millennial generation refers those born after 1980 – the first generation to come of age in the new millennium.
The Greatest Generation (Before 1928) My grandmother – 62 years of Government service, U.S. Navy and Department of Commerce Emails “batches” at a time, usually forwards and chain letters Calls several times a week – usually early in the morning Gets the paper everyday, clips articles and shares them Tells long stories about family Has strong political views and shares them
Silent (1928 – 1945) Still emails “batches” at a time, and still forwards chain letters from the Greatest Generation Calls when they need something, more than likely to “fix” their computer Watches the evening news all evening, sometimes all day Gets the paper, but not as often as daily Calls their friends to talk, share stories Goes out for conversations – churches, lunches
Boomers (1946-1964) Coming back into workforce into second / third career After slow start, nearly half of all Boomers online use Social Media now; its mostly Mom wanting to be in touch Mom and Dad have joined Facebook is no longer news. It has even been parodied on Saturday Night Live – way to keep up with their grandkids photos and daily family happenings (no more long phone calls) Deeply embedded to email, forwarding sent emails over and over to get to the top of the inbox Prints, faxes, copies, scans Calls you to come “fix” their computer While Millenials have Facebook, Boomers have twitter
Generation X (1965 – 1980) First computer was Texas Instruments TI-99/4A Emails, texts, calls when frustrated that neither works fast enough to communicate point – or walks over to discuss Instant Messaging Forums and BBS Remembers Prodigy and AOL
Millennial 1980 - January 3 Hewlett Packard introduces its HP- 85. A microcomputer with 16kB of RAM and a 5-inch CRT display – computers for the home have been a part of their lives. Always connected – log onto Facebook when they first get on a computer. Text over call Rarely emails Instant Message, Facetime, Skype, Video Chat Will potentially be half of the workforce by 2014
Born in the Wrong Generation?
I Attribute My Knowledge Awaking to 1985 We are the world/Live Aid – Opened me up to world issues June 24 – STS-51-G: Space Shuttle Discovery completes its mission, best remembered for having Sultan bin Salman bin Abdulaziz Al Saud, the first Arab and first Muslim in space Back to the Future is released Knorr, Robert Ballard, Jean-Louis Michel, and crew, find the wreck of R.M.S. Titanic VH1, Elmo, Thundercats, Golden Girls, Jem, Mr. Belvedere, Growing Pains, and Moonlighting all premiere on TV David Lee Roth quits Van Halen, Madonna’s first tour, Michael Jackson buys the rights to the Beatles catalog
Life as a Knowledge Instigator In 2000, I was on a project at the Defense Intelligence Agency called PKO. Production Knowledge Online. The goal of the project was to capture the knowledge of Baby Boomers, those who would be retiring within the next 5 years. Around the same time, I was also working on my passion project, Band Promotion and Management.
In 2006, I was at the Central Intelligence Agency working on a little project that had been in pilot the previous year, Intellipedia. I had a passion for wikis and blogs . I joined the Intellipedia Development Cell as one of them and become the first community manager. Again the goal was to capture tacit and implicit knowledge of not only boomers, but of every-ones contribution. Developed community management into a viable business practice for Government agencies.
Its now the end of 2010 and where do we stand today? Who has responded and who is embracing the adoption of Social Media for Business aka Enterprise 2.0 methodology for this knowledge capture? Well its still not the boomers, the average age of a user of these tools is in their early 30s, that makes Generation X the leader. So how can Gen X bridge the gap of the tech-hungry millennial and the retiring boomer?
Why Can’t I? Use the search in Have my LinkedIN Facebook to actually find account seamlessly the knowledge I want attach to Facebook and from the friends that then when I connect to a provided it. If someone colleague, they see only shared something with the business side of my me through their wall or life, per established activity screen, why is it business filtering? only useful to me if I was lucky to see it within the past 30 days it was posted?
Facebook Seamless MessagingThe Next Generation will have unified comms From Facebook.com’s blog: Relatively soon, well probably all stop using arbitrary ten digit numbers and bizarre sequences of characters to contact each other. We will just select friends by name and be able to share with them instantly. We arent there yet, but the changes today are a small first step. With all this way to connect are we getting more knowledgeable or are we dumbing ourselves down?
Ponder If You Will? Are these statements true? I no longer need to remember phone numbers. Most the numbers I do recall stem from before cell phones were common. When I need to know the definition of a term or a piece of knowledge, I look it up on the internet first (Google or Bing)– most likely Wikipedia is the first hit. When you plan a trip, do you use TripIt or Google Docs – share with family & friends your itinerary – much easier than writing out your schedule and posting it on the fridge. If you need a service or help, you post to Twitter or other social network and most likely receive a response within an hour or less.
Are We a More Knowledgeable Society? We are definitely more connected. We have instant access to people, even if they are in other time zones, countries or even speaking different languages. We have “smartphones”. We have more than one web connected device in the home, or quite possibly near or on our person right now. So does this make us more knowledgeable or give us access to more knowledge?
Thanks for the Resources http://www.flickr.com/photos/nationaalarchief/4193509510/ http://pewsocialtrends.org/2010/02/24/millennials- confident-connected-open-to-change/ http://pewresearch.org/millennials/quiz/index.php http://en.wikipedia.org/wiki/1985 http://www.computerhope.com/history/198090.htm http://en.wikipedia.org/wiki/Texas_Instruments_TI-99/4A http://www.cbsnews.com/stories/2010/11/15/national/main 7055992.shtml The New Social Learning – 2010 – Tony Bingham, Marcia Conner