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  • 1. Company Profile 2011© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 2. © H-art 2011 | All Rights Reserved | H-art is a GroupM Company Born here, April 2005 Ca’ Tron, Treviso (Italy)
  • 3. A company made in H-Farm The next generation incubator© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 4. Now part of GroupM EWA Bespoke Communications© H-art 2011 | All Rights Reserved | H-art is a GroupM Company A World Leader in Marketing & Communications
  • 5. H-art is Key Facts: Sample Clients: Founded: April 2005 Alessi Revenues (2011): €10.5 M Barilla Personnel Count: 100 Beiersdorf Treviso, Milano, Firenze, Roma Condé Nastan interactive (Italy) Dainese Web site: www.h-art.com Diesel Ikea Capabilities: Illycaffè Strategy & Planning Mediaset Mondadorimarketing Digital Marketing Communication Nike Interaction Design Pirelli Motion Graphics Regione Toscana Digital Studio Telecom Italia Sound Design TIMand technology Web development The North Face Mobile development Versace Social Media Windcompany© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 6. Some Numbers 2010 REVENUES 8M€ (+44%) - PBT: 1.1M€ (+46%) 2011 REVENUES 11M€ - PBT: 2M€ Office: Treviso, Firenze, Milano, and now also in Rome 74 Headcounts + 30 freelance 60 Clients managed by 7 Client Focused Verticals (Client Director, Strategic Planner, Art Director)© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 7. 100 PEOPLE TREVISO, MILAN, FLORENCE, ROME ...NOT ALL LIKE HIM
  • 8. MATURE PEOPLE
  • 9. SERIOUS
  • 10. CREATIVE...
  • 11. TEAMWORKY
  • 12. STRONG LEADERS
  • 13. H-art beliefs© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 14. Digital experiences arecrucial to consumersperception and opinionabout a brand.© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 15. Digital brand experienceshappen within brands’properties but much moreout of them.© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 16. Digital brand experiencescan drive sales,can make people feel indifferentor can even break brands.© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 17. The conversation is welcomebut consumers need to bereally engaged.© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 18. entertainmentstoriesemotionsrewardsdealsuseful servicesopinions from users like themvalue© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 19. Engaged consumersturn quickly to advocates.© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 20. Engagement,(Purchase)Recommendation.An instant process.© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 21. Social engagement make things relevant© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 22. Engagement create leads & customers.© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 23. THE ENGAGEMENT CURVE© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 24. TODAY BRANDS NEED A CONTINUOUS MULTITOUCHPOINT ENGAGEMENT PLATFORM© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 25. Brand Properties Owned Media Websites Mobile Applications Emerging Media PropertiesSocial Networks Earned Media
  • 26. Brand Properties Owned Media Like Button Activity Feed The Like button lets users share pages from The Activity Feed plugin shows users what their your site back to their Facebook profile with friends are doing on your site through likes and The Bridge one click. comments. Social Plugins Recommendations Like BoxEngaging social experiences to your users The Recommendations plugin gives users The Like box enables users to like your personalized suggestions for pages on your Facebook Page and view its stream directly site they might like. from your website. Login with Faces Facepile The Login with Faces plugin shows profile The Facepile plugin shows profile pictures of pictures of the users friends who have the users friends who have already signed up already signed up for your site in addition to for your site. a login button. Live Stream Comments The Live Stream plugin lets your users share The Comments plugin lets users comment activity and comments in real-time as they on any piece of content on your site. interact during a live event. Social Networks Earned Media
  • 27. How to leverage digital channels such as theweb, mobile devices, in-store technologies,and other emerging media to engage people?How to connect brand properties with theconversation sphere?H-art obsession is answering this questionwith simple, creative & innovative solutions.© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 28. H-art is about measurable engagement© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 29. H-art is about finding new, awesome, effective ways to connect brands with consumers continuously© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 30. This is why H-art needs to follow the consumer trends and advise brands on where/how they should try to stimulate the engagement, designing customised projects© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 31. +strategy+marketing+design+technologyall in 1 place, the 1.© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 32. H-art offerings© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 33. CONSUMER BRAND CREATIVE INSIGHTS & IDEA IDEA ANALYSIS Business Objectives Project Goals Customer analysis & targeting Competitive analysis Digital Business Structures Digital Activation Strategy STRATEGY GROUPM/GROUPM INTEGRATION IS A REAL ASSET ON THIS RESPECT© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 34. Corporate Websites Web Platforms E-commerce platforms Intranets Web Mobile Other platforms Information Design User Experience Design iPhone Vertical Apps iPad Vertical Apps Android OS Vertical PRODUCTION Apps HTML5 Mobile Websites & Apps© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 35. Social Media Strategy Brand Assessment Social Media Monitoring Influencer Outreach Facebook Fan Page Mgmt Facebook Applications Social Media SEO SEM/Media Facebook Sweepstakes Twitter channel Mgmt Twitter Bots Location Based Mktg Applications MARKETING Search Engine Optimization Search Engine Marketing Media Buying & Planning (via GroupM)© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 36. Custom Formats Display Rich Media Creative concept Production Rich Media Custom Formats DIGITAL MEDIA© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 37. Critical Asset: Full in-house creative process connecting Strategic, Creative, IXD and Tech people© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 38. Listening to clients needs deeply Storming our brains into lateral thoughts Studying what customers think, say and do in their life Analysing how customers interact with any digital interfaces Defining which is the best tech solution to bring the creative conce Ranking actionable roadmap that can drive the project processwe t ink Discovering h-earting ideas to drive a design and strategic concep Defining kpis for each action weve planned
  • 39. Designing user workflow and information architecture Sketching Prototyping Designing user interface frameworkwe s ape Defining visual styleguide Writing system requirements Pointing out development mandatories
  • 40. Joining client in development and IT infrastructure development Infrastructure setup (testing & production) Developing creative concept into a concrete client & server side de Integration with 3rd-party systemswe ands Testing, testing, testing
  • 41. © H-art 2011 | All Rights Reserved | H-art is a GroupM Company Research
  • 42. © H-art 2011 | All Rights Reserved | H-art is a GroupM Company Content Production
  • 43. © H-art 2011 | All Rights Reserved | H-art is a GroupM Company Sound design
  • 44. Storytelling
  • 45. Creative environment
  • 46. Critical Asset: Social Media Room© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 47. Practices, Methodology, Tools
  • 48. Critical Asset: Mobile Team© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 49. Skilled Mobile developers
  • 50. H-art portfolioA selection of Works© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 51. Client: DieselProject: Corporate websiteURL: http://www.diesel.com/
  • 52. Client: DieselProject: iPad ApplicationDiesel SWF Arcade on iTunes
  • 53. Diesel SFW Arcade GOAL Create a new way to show users the new Diesel’s collection in a very “diesel way” STRATEGY With this app users can explore the new collection and through two different vintage games: Intimate Panic and strip poker (linked to the online store). This app includes also a store locator. RESULTS 50.000 downloads DEVICES iPad© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 54. Diesel SFW Arcade GOAL Create a new way to show users the new Diesel’s collection in a very “diesel way” STRATEGY With this app users can explore the new collection and through two different vintage games: Intimate Panic and strip poker (linked to the online store). This app includes also a store locator. RESULTS 50.000 downloads DEVICES iPad© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 55. Diesel SFW Arcade© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 56. Client: VersaceProject: Corporate websiteURL: http://www.versace.com/
  • 57. Client: illyProject: Global Websites designillyssimo Website‘illy locator’ iPhone ApplicationURL: http://www.illy.com/http://www.illyusa.com/http://www.illyissimo.com/‘illy locator’ available on iTunes
  • 58. illy locator GOAL To generate brand awareness and positioning Illy like a real coffee expert STRATEGY Give to all coffee lovers the possibility to find in an easy way the closest Illy bar and to discover the best way to get to it RESULTS 30.000 downloads DEVICES iPhone© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 59. illy locator© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 60. Client: NikeProject: Nike Football websiteSocial Media presence managementURL: http://www.nike.com/nikefootball/
  • 61. Client: NikeProject: iPhone Application‘Nike Goal’ available on iTunes
  • 62. Nike goal GOAL To give to Nike fan the possibility to follow live the matches and immediately get access to the player and the Nike boot that scored the goal. Create engagement for the target and increase brand awareness STRATEGY “Be on the moment” with the brand and became the easiest and coolest iPhone app to update Nike fan with the results of A-series TIM Italian Championship. To show Nike Athletes and link to product. Moreover with the new functionality “FORECAST” you can challenge your Facebook friends trying to guess the number of goals scored every week in the A- serie TIM RESULTS 200.000 downloads Awarded by Apple for Design in 2010 DEVICES iPhone© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 63. Nike goal© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 64. Client: HeinekenProject: Italian Portalhttp://www.heineken.it
  • 65. Client: DaineseProject: Corporate website &e-commerce platformURL: http://www.dainese.com/
  • 66. Client: PirelliProject: iPhone AppPirelli Diablo Super Biker on iTunes
  • 67. Pirelli Diablo Super Biker GOAL To generate brand awareness and transform the performance heart of the brand and its products into a mobile app for bikes and speed lovers STRATEGY Diablo Super Biker app allows bikers to track lean angle and other important info of their ride. The app assists bikers both on track and on normal streets by providing many useful information that can be saved and shared RESULTS 20.000 downloads online since August 2011 DEVICES iPhone (soon on Android)© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 68. Pirelli Diablo Super Biker© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 69. Client: MoleskineProject: C2C PlatformURL: http://artistmarketplace.moleskine.com
  • 70. Moleskine website + C2C commerce (Frontend and Backend) H-art collaboration with Moleskine brought to the design of a Marketplace where, for the first time, artists can customize their own Moleskine, share their talent and meet their brand lovers. The Artist Moleskine Marketplace is unique also because it gives artists the possibility to sell their creations online. A place to visit and look for inspiration as well as a place for sharing creativity with different artists and an opportunity to buy a unique product. H-art designed more than just an ecommerce platform, this is a real community run by creative people. Just a few simple steps and any artist can turn into a seller: simply connect your Paypal account, upload your images and their descriptions and you can start selling.© H-art 2011 | All Rights Reserved | H-art is a WPP Company
  • 71. Moleskine Moleskine fans on the other hand will have the possibility to choose from the large range of artist customized creations: carved collage, embroidered, linocut, painted and whatever else the artists come up with. When choosing a product fans can also be guided and inspired by the Facebook LIKE tags received by the product. Many ideas for all your special occasions, be it a trip, a present, a wedding or a holiday. Each sale is dealt with directly between the artist and the vendor so that brand lovers from all over the world are free to interact with each other. Trust Moleskine? You’ll love its Artist Marketplace© H-art 2011 | All Rights Reserved | H-art is a WPP Company
  • 72. Client: IKEAProject: Social CatalogueURL: http://www.socialcatalogue.ikea.it/
  • 73. Client: Condé NastProject: iPhone Application‘Glamour Persona Shopper’available on iTunes
  • 74. Glamour personal shopper GOAL To create an innovative way to shop and generate engagement and brand awareness around Glamour and its readers STRATEGY This app is a guide to shop in Italy and offers shopping advice directly from Glamour’s fashion department. Users can also geo-locate most glam shops and add a description of them RESULTS 80.000 downloads DEVICES iPhone© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 75. Glamour personal shopper GOAL To create an innovative way to shop and generate engagement and brand awareness around Glamour and its readers STRATEGY This app is a guide to shop in Italy and offers shopping advice directly from Glamour’s fashion department. Users can also geo-locate most glam shops and add a description of them RESULTS 80.000 downloads DEVICES iPhone© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 76. Glamour personal shopper© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 77. Client: KPNProject: iPad Application‘KPN’ available on iTunes
  • 78. KPN iPad app GOAL Offer the KPN clients the possibility to see contents of tv’s channels everywhere with their tablet device STRATEGY With this app customers can enjoy their subscription everywhere:: they can also record programs, take a look to the EPG or browse the catalogue RESULTS 20.000 downloads in 1 week DEVICES iPad© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 79. KPN iPad app GOAL Offer the KPN clients the possibility to see contents of tv’s channels everywhere with their tablet device STRATEGY With this app customers can enjoy their subscription everywhere:: they can also record programs, take a look to the EPG or browse the catalogue RESULTS 20.000 downloads in 1 week DEVICES iPad© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 80. KPN iPad app© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 81. Client: 2nightProject: Physical Like Boxes‘2night awards tour’
  • 82. Likeboxes A digital touchpoint in å space© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 83. hAd introducing© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 84. hAd A fast and easy solution to connect OFF/ON 5 20 3 41 F F DE 7 DE 2BC 6NOO C MN M AB A 5KL 9 XY Z Z 1 JKL J WX W Y 4HII 8UV 041234567 V TU T GH G 7 RS 0 RS PQ PQ Users see an outdoor campaign Users ring the phone number Users get an SMS, containing a link where a phone number is displayed (it’s free) to a reach features HTML5 Website© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 85. Input trigger Output Magazine www.h-art.it Tv Smartphone device 041234567 Radio Outdoor campaign 041234567© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 86. Try it now! Wanna know more about us? Ring now ............ (It’s Free!)© H-art 2011 | All Rights Reserved | H-art is a GroupM Company
  • 87. 3 REASONS WHYYOU WANT TO HAVE H-ART AS YOUR PARTNER
  • 88. WE COMPLETEAND EXTENDYOUR WORK
  • 89. WE CREATE ‘ENGAGEMENT’
  • 90. NO MEDIA GROUP GLOBALLYHAS SOMETHING LIKE US INSIDE
  • 91. THANK YOUH-artVia Sile, 4131056 - Ca’ Tron (Treviso)All rights reserved. This publication is protected by copyright.No part of it may be reproduced, stored in a retrieval system,or transmitted in any form, or by any means, electronic,mechanical, photocopying or otherwise, without writtenpermission from the copyright owners.Every effort has been made to ensure the accuracy of thecontents, but the publishers and copyright owners cannotaccept liability in respect of errors or omissions. Readers willappreciate that the data are as up-to-date only to the extentthat their availability, compilation and printed schedules willallow and are subject to change.