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www.VisualTalk.it What future for printing - april, 18 20131VisualTalkPrinting in the age of social medialunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 20132What futurefor printing?Printing in the age ofsocial mediaAndr...
www.VisualTalk.it What future for printing - april, 18 2013The crisis3•Fewer customers•Less orders per customer•Problems g...
www.VisualTalk.it What future for printing - april, 18 2013Responses to thecrisis?•Lower prices?•Cut spending?•Increase ef...
www.VisualTalk.it What future for printing - april, 18 2013Lower prices?5•Low margin•Less earnings•Less investment capacit...
www.VisualTalk.it What future for printing - april, 18 2013Lower prices=quit the business6lunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 2013Cut spending7•Reduce staff•Decrease quality•Not investinglunedì...
www.VisualTalk.it What future for printing - april, 18 2013Reduce staff8•Layoffs = losing talent•Less expertise•Less abili...
www.VisualTalk.it What future for printing - april, 18 2013Decrease quality9•No maintenance•Less production control•Low qu...
www.VisualTalk.it What future for printing - april, 18 2013Not investing10•Obsolete software•Printers with inadequate qual...
www.VisualTalk.it What future for printing - april, 18 2013Cut spending=quit the business11lunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 2013Increase efficiency!12•Waste reduction•"intelligent" Ink Saving•...
www.VisualTalk.it What future for printing - april, 18 2013Waste reduction13•Multiple tests for color?•Remakes jobs ?•No p...
www.VisualTalk.it What future for printing - april, 18 2013"intelligent" Ink Saving•Color Calibration•Accurate spot colors...
www.VisualTalk.it What future for printing - april, 18 2013Working with ISO /Fogra standard15•ISO / Fogra is aInternationa...
www.VisualTalk.it What future for printing - april, 18 2013Workflow optimization16•80% of earnings comes from 20% of thejob...
www.VisualTalk.it What future for printing - april, 18 2013Consistent quality•Always be sure of the quality•Being a reliab...
www.VisualTalk.it What future for printing - april, 18 2013New Markets•New Products•New Communication(Social Network)•New ...
www.VisualTalk.it What future for printing - april, 18 2013New products•Higher margins =earnings•Less competition•High spe...
www.VisualTalk.it What future for printing - april, 18 2013New customers20•More customers for the sameproduct•Different pr...
www.VisualTalk.it What future for printing - april, 18 2013New communication21• Google AdWords• Facebook• WhatsApp• Twitte...
www.VisualTalk.it What future for printing - april, 18 2013A new way to sell•Web to print!•Web to print!•Web to print!22lu...
www.VisualTalk.it What future for printing - april, 18 2013Web to Print23•Sale-time reduction•No errors•No payment problem...
www.VisualTalk.it What future for printing - april, 18 2013What futurefor printing?24!•Todays choices will be effective in...
www.VisualTalk.it What future for printing - april, 18 201325Choosing todayis to choosethe next futurelunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 201326Choosing todayis to choosethe next futurelunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 201327VisualTalkwww.visualtalk.itlunedì 22 aprile 13
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Visual talk what future for printing

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Printing in the age of Social media may be challenging, in this crisis time printing companies need to take decisions that will bring them to quit the business or eventually to success.

Published in: Design, Business
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Transcript of "Visual talk what future for printing"

  1. 1. www.VisualTalk.it What future for printing - april, 18 20131VisualTalkPrinting in the age of social medialunedì 22 aprile 13
  2. 2. www.VisualTalk.it What future for printing - april, 18 20132What futurefor printing?Printing in the age ofsocial mediaAndrea Panizzut?lunedì 22 aprile 13
  3. 3. www.VisualTalk.it What future for printing - april, 18 2013The crisis3•Fewer customers•Less orders per customer•Problems getting paidlunedì 22 aprile 13
  4. 4. www.VisualTalk.it What future for printing - april, 18 2013Responses to thecrisis?•Lower prices?•Cut spending?•Increase efficiency!•New Customers!•New markets!4lunedì 22 aprile 13
  5. 5. www.VisualTalk.it What future for printing - april, 18 2013Lower prices?5•Low margin•Less earnings•Less investment capacity•Credit crunchlunedì 22 aprile 13
  6. 6. www.VisualTalk.it What future for printing - april, 18 2013Lower prices=quit the business6lunedì 22 aprile 13
  7. 7. www.VisualTalk.it What future for printing - april, 18 2013Cut spending7•Reduce staff•Decrease quality•Not investinglunedì 22 aprile 13
  8. 8. www.VisualTalk.it What future for printing - april, 18 2013Reduce staff8•Layoffs = losing talent•Less expertise•Less ability to producelunedì 22 aprile 13
  9. 9. www.VisualTalk.it What future for printing - april, 18 2013Decrease quality9•No maintenance•Less production control•Low quality inkslunedì 22 aprile 13
  10. 10. www.VisualTalk.it What future for printing - april, 18 2013Not investing10•Obsolete software•Printers with inadequate quality andperformance•Unqualified stafflunedì 22 aprile 13
  11. 11. www.VisualTalk.it What future for printing - april, 18 2013Cut spending=quit the business11lunedì 22 aprile 13
  12. 12. www.VisualTalk.it What future for printing - april, 18 2013Increase efficiency!12•Waste reduction•"intelligent" Ink Saving•Working with ISO / Fogra standard•Workflow optimization•Consistent qualitylunedì 22 aprile 13
  13. 13. www.VisualTalk.it What future for printing - april, 18 2013Waste reduction13•Multiple tests for color?•Remakes jobs ?•No payment for wrong jobs?•Excessive media waste?•Time to fix files?lunedì 22 aprile 13
  14. 14. www.VisualTalk.it What future for printing - april, 18 2013"intelligent" Ink Saving•Color Calibration•Accurate spot colorsreproduction•"Ink save" algorithms14lunedì 22 aprile 13
  15. 15. www.VisualTalk.it What future for printing - april, 18 2013Working with ISO /Fogra standard15•ISO / Fogra is aInternational standard•The color can be measured•Has a legal valuelunedì 22 aprile 13
  16. 16. www.VisualTalk.it What future for printing - april, 18 2013Workflow optimization16•80% of earnings comes from 20% of thejobs (Paretos law)•80% of the jobs comes from 20% ofcustomers•Identification of "commodities" and"specialties"•"Supply chain" optimizationlunedì 22 aprile 13
  17. 17. www.VisualTalk.it What future for printing - april, 18 2013Consistent quality•Always be sure of the quality•Being a reliable partner for the customer17lunedì 22 aprile 13
  18. 18. www.VisualTalk.it What future for printing - april, 18 2013New Markets•New Products•New Communication(Social Network)•New Customers•New way to sell(Web-to-Print)18lunedì 22 aprile 13
  19. 19. www.VisualTalk.it What future for printing - april, 18 2013New products•Higher margins =earnings•Less competition•High specialization19lunedì 22 aprile 13
  20. 20. www.VisualTalk.it What future for printing - april, 18 2013New customers20•More customers for the sameproduct•Different products to customerslunedì 22 aprile 13
  21. 21. www.VisualTalk.it What future for printing - april, 18 2013New communication21• Google AdWords• Facebook• WhatsApp• Twitter• Email Marketing• Blogslunedì 22 aprile 13
  22. 22. www.VisualTalk.it What future for printing - april, 18 2013A new way to sell•Web to print!•Web to print!•Web to print!22lunedì 22 aprile 13
  23. 23. www.VisualTalk.it What future for printing - april, 18 2013Web to Print23•Sale-time reduction•No errors•No payment problemslunedì 22 aprile 13
  24. 24. www.VisualTalk.it What future for printing - april, 18 2013What futurefor printing?24!•Todays choices will be effective in6/12 months•Not-to-act is a choice•The future starts todaylunedì 22 aprile 13
  25. 25. www.VisualTalk.it What future for printing - april, 18 201325Choosing todayis to choosethe next futurelunedì 22 aprile 13
  26. 26. www.VisualTalk.it What future for printing - april, 18 201326Choosing todayis to choosethe next futurelunedì 22 aprile 13
  27. 27. www.VisualTalk.it What future for printing - april, 18 201327VisualTalkwww.visualtalk.itlunedì 22 aprile 13
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