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The challenges of promoting academic libraries and reference

The challenges of promoting academic libraries and reference






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    The challenges of promoting academic libraries and reference The challenges of promoting academic libraries and reference Presentation Transcript

    • Promoting Academic Libraries and Reference Services
      Andrea MullenLIS 698, Seminar and Practicum, Spring 2011Dr. Tula Giannini
    • Project Identification
      Site: Brooklyn CollegeSupervisor: Professor Beth Evans
      Title: Reference Intern
       experienced the challenges of low reference desk numbers
      looks into how other colleges and universities promoted their library services and how Brooklyn College could implement changes into their marketing services.  
    • -part of the CUNY consortium
      -Urban campus located in Southeast Brooklyn
      -18,000 (mostly commuter) students
      -has more than 70 undergraduate majors and 60 graduate majors
    • Brooklyn College Library
      Holdings in the library include:
      -1.5 million volumes
      -45,000 serials
      -43,000 electronic serials
      -40,000 electronic books
      -technologically advanced
    • Now, what did I do?
      Working on various projects
      Interlibrary loan
      Reference Desk
    • Core Book Collection
    • Data: College Students Today(And how to reach them)
    • College Students and Social Media
      Formal studies show the obvious: Facebook is incredibly popular with Americans of all ages
    • Twitter is also gaining in popularity
    • What Does this Mean?
      Is it worth it to invest the effort and time into a Twitter feed when the teen usage statistics are so low?
      Should the Brooklyn College Library use its Facebook page as a marketing channel?
      What other marketing channels might BCL consider?
    • Proactive Marketing
      Could be used to promote Question Point services
    • The Malted Falcon
      To Grill a Mockingbird
      Edible Book ContestUniversity of Illinois at Urbana-Champaign
      Frank in Stein
      Candied Voltaire
    • What the Brooklyn College Library may want to market
    • Use the two outlets to announce: -Changes in library hours, closures of certain areas at the library  -Availability of chat reference services to BC students-Happenings at the library such as events and tutorials-Librarian recommendations on Web 2.0 tools such as CaptureFox-Publications from library staff-Answering questions through Facebook chat, Facebook message