Promoting Academic Libraries and Reference Services<br />Andrea MullenLIS 698, Seminar and Practicum, Spring 2011Dr. Tula ...
Project Identification<br />Site: Brooklyn CollegeSupervisor: Professor Beth Evans<br />Title: Reference Intern<br /> expe...
-part of the CUNY consortium<br />-Urban campus located in Southeast Brooklyn<br />-18,000 (mostly commuter) students <br ...
Brooklyn College Library<br />Holdings in the library include:<br />-1.5 million volumes<br />-45,000 serials<br />-43,000...
Now, what did I do?<br />Working on various projects <br />Interlibrary loan<br />Reference Desk<br />
Core Book Collection<br />http://library.brooklyn.cuny.edu/research/core_collections.html<br />
Data: College Students Today(And how to reach them)<br />
College Students and Social Media<br />Formal studies show the obvious: Facebook is incredibly popular with Americans of a...
Twitter is also gaining in popularity<br />
What Does this Mean?<br />Is it worth it to invest the effort and time into a Twitter feed when the teen usage statistics ...
Proactive Marketing<br />Could be used to promote Question Point services<br />
The Malted Falcon<br />To Grill a Mockingbird<br />Edible Book ContestUniversity of Illinois at Urbana-Champaign<br />Fran...
What the Brooklyn College Library may want to market<br />
Use the two outlets to announce: -Changes in library hours, closures of certain areas at the library  -Availability of cha...
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The Challenges of Promoting Academic Libraries and Reference

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The Challenges of Promoting Academic Libraries and Reference

  1. 1. Promoting Academic Libraries and Reference Services<br />Andrea MullenLIS 698, Seminar and Practicum, Spring 2011Dr. Tula Giannini<br />
  2. 2. Project Identification<br />Site: Brooklyn CollegeSupervisor: Professor Beth Evans<br />Title: Reference Intern<br /> experienced the challenges of low reference desk numbers<br />looks into how other colleges and universities promoted their library services and how Brooklyn College could implement changes into their marketing services.   <br />
  3. 3. -part of the CUNY consortium<br />-Urban campus located in Southeast Brooklyn<br />-18,000 (mostly commuter) students <br />-has more than 70 undergraduate majors and 60 graduate majors<br />
  4. 4. Brooklyn College Library<br />Holdings in the library include:<br />-1.5 million volumes<br />-45,000 serials<br />-43,000 electronic serials<br />-40,000 electronic books<br />-technologically advanced <br />
  5. 5. Now, what did I do?<br />Working on various projects <br />Interlibrary loan<br />Reference Desk<br />
  6. 6. Core Book Collection<br />http://library.brooklyn.cuny.edu/research/core_collections.html<br />
  7. 7. Data: College Students Today(And how to reach them)<br />
  8. 8. College Students and Social Media<br />Formal studies show the obvious: Facebook is incredibly popular with Americans of all ages<br />
  9. 9. Twitter is also gaining in popularity<br />
  10. 10. What Does this Mean?<br />Is it worth it to invest the effort and time into a Twitter feed when the teen usage statistics are so low?<br />Should the Brooklyn College Library use its Facebook page as a marketing channel?<br />What other marketing channels might BCL consider? <br />
  11. 11. Proactive Marketing<br />Could be used to promote Question Point services<br />
  12. 12. The Malted Falcon<br />To Grill a Mockingbird<br />Edible Book ContestUniversity of Illinois at Urbana-Champaign<br />Frank in Stein<br />Candied Voltaire <br />
  13. 13. What the Brooklyn College Library may want to market<br />
  14. 14. Use the two outlets to announce: -Changes in library hours, closures of certain areas at the library  -Availability of chat reference services to BC students-Happenings at the library such as events and tutorials-Librarian recommendations on Web 2.0 tools such as CaptureFox-Publications from library staff-Answering questions through Facebook chat, Facebook message<br />

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