small museum association<br />february 22, 2010<br />let’s get social: small museum 2.0<br />
what is web 2.0?<br />web 2.0 refers to what is perceived as a second generation of web development and web design. It is ...
and social media?<br />social media is an umbrella term that defines the various activities that integrate technology, soc...
people + conversations + online = <br />social media<br />
examples?the possibilities are endless<br />
WHY??????<br />
#1 a community<br />beyond  a web-site<br />participation<br />conversation<br />sharing<br />dialogue<br />listen<br />en...
#2  so we aren’t invisible<br />Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8<br />
13,000,000 articles<br />200,000,000 blogs<br />100,000,000 videos<br />3,600,000,000 images<br />3,000,000 tweets/day<br ...
if you’re not engaging with technology, you’re missing an important museum audience!<br />Tomorrow&apos;s audience are dig...
This isn’t the future – this is NOW!<br />
#3 to widen (NOT replace) available museum experiences<br />“museum 2.0 can provoke significantly greater repeat visitatio...
as museums:<br />	we can’t dictate or predict how people will use museums.  we can provide multiple entry points and optio...
don’t we want to get people excited about who we are and what we do?<br />
#4 because it is recommended by people i know and trust<br />
#5 it’s free or low cost<br />of course there is staff/volunteer time to take into consideration<br />free account<br />		...
overwhelmed?<br />evaluate<br />identify message and audience<br />listen/watch<br />
scared?<br />be honest<br />just try it<br />
ready to go?<br />join conversations<br />participate<br />engage<br />
resources<br />museum 2.0<br />http://museumtwo.blogspot.com/<br />center for the future of new museums<br />http://www.fu...
but how do museums use these tools?<br />delaware economic development office, <br />heather kenton<br />delaware art muse...
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Sma Social Media Presentation

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  • That movie shows a community of active online communities that we’ll complete miss as museums if we don’t engage with them. I also want to note that the people described in that video – for better or for worse – describes me.
  • Sma Social Media Presentation

    1. 1. small museum association<br />february 22, 2010<br />let’s get social: small museum 2.0<br />
    2. 2. what is web 2.0?<br />web 2.0 refers to what is perceived as a second generation of web development and web design. It is characterized as facilitating communication, information, interoperability, user-content and collaboration on the World Wide Web. It has led to the development and evolution of web-based communities, hosted-services, and web applications.<br />www.wikipedia.com<br />
    3. 3. and social media?<br />social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. <br />www.wikipedia.com<br />
    4. 4. people + conversations + online = <br />social media<br />
    5. 5. examples?the possibilities are endless<br />
    6. 6. WHY??????<br />
    7. 7. #1 a community<br />beyond a web-site<br />participation<br />conversation<br />sharing<br />dialogue<br />listen<br />engage<br />
    8. 8. #2 so we aren’t invisible<br />Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8<br />
    9. 9. 13,000,000 articles<br />200,000,000 blogs<br />100,000,000 videos<br />3,600,000,000 images<br />3,000,000 tweets/day<br />of active online users:<br />83% = watch videos<br />73% = read blogs<br />57% = joined social networks<br />55% = uploaded videos<br />55% = uploaded photos<br />
    10. 10. if you’re not engaging with technology, you’re missing an important museum audience!<br />Tomorrow&apos;s audience are digital natives (the millennial generation or gen. y) <br />They spend: <br />16 hours or more online/week<br />96% have joined a social network<br />
    11. 11. This isn’t the future – this is NOW!<br />
    12. 12. #3 to widen (NOT replace) available museum experiences<br />“museum 2.0 can provoke significantly greater repeat visitation, more personalized, meaningful visitor engagement with content and perhaps most important, the opportunity for communication and sharing among visitors.”<br />Nina Simon “Discourse in the Blogosphere: What Museums Can Learn from Web 2.0” Museums and Social Issues (2:2 2007).<br />
    13. 13. as museums:<br /> we can’t dictate or predict how people will use museums. we can provide multiple entry points and options so our audiences can choose to use our resources in various ways.<br />
    14. 14. don’t we want to get people excited about who we are and what we do?<br />
    15. 15. #4 because it is recommended by people i know and trust<br />
    16. 16. #5 it’s free or low cost<br />of course there is staff/volunteer time to take into consideration<br />free account<br /> free account<br /> free basic account<br /> free basic account<br /> free account<br /> free account<br /> free account<br /> free account<br />
    17. 17. overwhelmed?<br />evaluate<br />identify message and audience<br />listen/watch<br />
    18. 18. scared?<br />be honest<br />just try it<br />
    19. 19. ready to go?<br />join conversations<br />participate<br />engage<br />
    20. 20. resources<br />museum 2.0<br />http://museumtwo.blogspot.com/<br />center for the future of new museums<br />http://www.futureofmuseums.org<br />www.mashable.com<br />www.slideshare.com<br />
    21. 21. but how do museums use these tools?<br />delaware economic development office, <br />heather kenton<br />delaware art museum, <br />saralynrosenfield<br />milton historical society, <br />melinda huff<br />delaware historical society,<br />andreagomez<br />
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