That movie shows a community of active online communities that we’ll complete miss as museums if we don’t engage with them. I also want to note that the people described in that video – for better or for worse – describes me.
Sma Social Media Presentation
small museum association<br />february 22, 2010<br />let’s get social: small museum 2.0<br />
what is web 2.0?<br />web 2.0 refers to what is perceived as a second generation of web development and web design. It is characterized as facilitating communication, information, interoperability, user-content and collaboration on the World Wide Web. It has led to the development and evolution of web-based communities, hosted-services, and web applications.<br />www.wikipedia.com<br />
and social media?<br />social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. <br />www.wikipedia.com<br />
if you’re not engaging with technology, you’re missing an important museum audience!<br />Tomorrow's audience are digital natives (the millennial generation or gen. y) <br />They spend: <br />16 hours or more online/week<br />96% have joined a social network<br />
#3 to widen (NOT replace) available museum experiences<br />“museum 2.0 can provoke significantly greater repeat visitation, more personalized, meaningful visitor engagement with content and perhaps most important, the opportunity for communication and sharing among visitors.”<br />Nina Simon “Discourse in the Blogosphere: What Museums Can Learn from Web 2.0” Museums and Social Issues (2:2 2007).<br />
as museums:<br /> we can’t dictate or predict how people will use museums. we can provide multiple entry points and options so our audiences can choose to use our resources in various ways.<br />
don’t we want to get people excited about who we are and what we do?<br />
#4 because it is recommended by people i know and trust<br />
#5 it’s free or low cost<br />of course there is staff/volunteer time to take into consideration<br />free account<br /> free account<br /> free basic account<br /> free basic account<br /> free account<br /> free account<br /> free account<br /> free account<br />
overwhelmed?<br />evaluate<br />identify message and audience<br />listen/watch<br />
ready to go?<br />join conversations<br />participate<br />engage<br />
resources<br />museum 2.0<br />http://museumtwo.blogspot.com/<br />center for the future of new museums<br />http://www.futureofmuseums.org<br />www.mashable.com<br />www.slideshare.com<br />
but how do museums use these tools?<br />delaware economic development office, <br />heather kenton<br />delaware art museum, <br />saralynrosenfield<br />milton historical society, <br />melinda huff<br />delaware historical society,<br />andreagomez<br />
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