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Sma Social Media Presentation
 

Sma Social Media Presentation

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  • That movie shows a community of active online communities that we’ll complete miss as museums if we don’t engage with them. I also want to note that the people described in that video – for better or for worse – describes me.

Sma Social Media Presentation Sma Social Media Presentation Presentation Transcript

  • small museum association
    february 22, 2010
    let’s get social: small museum 2.0
  • what is web 2.0?
    web 2.0 refers to what is perceived as a second generation of web development and web design. It is characterized as facilitating communication, information, interoperability, user-content and collaboration on the World Wide Web. It has led to the development and evolution of web-based communities, hosted-services, and web applications.
    www.wikipedia.com
  • and social media?
    social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.
    www.wikipedia.com
  • people + conversations + online =
    social media
  • examples?the possibilities are endless
  • WHY??????
  • #1 a community
    beyond a web-site
    participation
    conversation
    sharing
    dialogue
    listen
    engage
  • #2 so we aren’t invisible
    Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8
  • 13,000,000 articles
    200,000,000 blogs
    100,000,000 videos
    3,600,000,000 images
    3,000,000 tweets/day
    of active online users:
    83% = watch videos
    73% = read blogs
    57% = joined social networks
    55% = uploaded videos
    55% = uploaded photos
  • if you’re not engaging with technology, you’re missing an important museum audience!
    Tomorrow's audience are digital natives (the millennial generation or gen. y)
    They spend:
    16 hours or more online/week
    96% have joined a social network
  • This isn’t the future – this is NOW!
  • #3 to widen (NOT replace) available museum experiences
    “museum 2.0 can provoke significantly greater repeat visitation, more personalized, meaningful visitor engagement with content and perhaps most important, the opportunity for communication and sharing among visitors.”
    Nina Simon “Discourse in the Blogosphere: What Museums Can Learn from Web 2.0” Museums and Social Issues (2:2 2007).
  • as museums:
    we can’t dictate or predict how people will use museums. we can provide multiple entry points and options so our audiences can choose to use our resources in various ways.
  • don’t we want to get people excited about who we are and what we do?
  • #4 because it is recommended by people i know and trust
  • #5 it’s free or low cost
    of course there is staff/volunteer time to take into consideration
    free account
    free account
    free basic account
    free basic account
    free account
    free account
    free account
    free account
  • overwhelmed?
    evaluate
    identify message and audience
    listen/watch
  • scared?
    be honest
    just try it
  • ready to go?
    join conversations
    participate
    engage
  • resources
    museum 2.0
    http://museumtwo.blogspot.com/
    center for the future of new museums
    http://www.futureofmuseums.org
    www.mashable.com
    www.slideshare.com
  • but how do museums use these tools?
    delaware economic development office,
    heather kenton
    delaware art museum,
    saralynrosenfield
    milton historical society,
    melinda huff
    delaware historical society,
    andreagomez