Sma Social Media PresentationPresentation Transcript
small museum association february 22, 2010 let’s get social: small museum 2.0
what is web 2.0? web 2.0 refers to what is perceived as a second generation of web development and web design. It is characterized as facilitating communication, information, interoperability, user-content and collaboration on the World Wide Web. It has led to the development and evolution of web-based communities, hosted-services, and web applications. www.wikipedia.com
and social media? social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. www.wikipedia.com
people + conversations + online = social media
examples?the possibilities are endless
#1 a community beyond a web-site participation conversation sharing dialogue listen engage
#2 so we aren’t invisible Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8
13,000,000 articles 200,000,000 blogs 100,000,000 videos 3,600,000,000 images 3,000,000 tweets/day of active online users: 83% = watch videos 73% = read blogs 57% = joined social networks 55% = uploaded videos 55% = uploaded photos
if you’re not engaging with technology, you’re missing an important museum audience! Tomorrow's audience are digital natives (the millennial generation or gen. y) They spend: 16 hours or more online/week 96% have joined a social network
This isn’t the future – this is NOW!
#3 to widen (NOT replace) available museum experiences “museum 2.0 can provoke significantly greater repeat visitation, more personalized, meaningful visitor engagement with content and perhaps most important, the opportunity for communication and sharing among visitors.” Nina Simon “Discourse in the Blogosphere: What Museums Can Learn from Web 2.0” Museums and Social Issues (2:2 2007).
as museums: we can’t dictate or predict how people will use museums. we can provide multiple entry points and options so our audiences can choose to use our resources in various ways.
don’t we want to get people excited about who we are and what we do?
#4 because it is recommended by people i know and trust
#5 it’s free or low cost of course there is staff/volunteer time to take into consideration free account free account free basic account free basic account free account free account free account free account
overwhelmed? evaluate identify message and audience listen/watch
scared? be honest just try it
ready to go? join conversations participate engage
resources museum 2.0 http://museumtwo.blogspot.com/ center for the future of new museums http://www.futureofmuseums.org www.mashable.com www.slideshare.com
but how do museums use these tools? delaware economic development office, heather kenton delaware art museum, saralynrosenfield milton historical society, melinda huff delaware historical society, andreagomez