The Science of Motivation
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The Science of Motivation

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The Science of Motivation: Gamification Summit 2013

The Science of Motivation: Gamification Summit 2013

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The Science of Motivation The Science of Motivation Presentation Transcript

  • The Science of MotivationThe Neuroscience and Psychology Behind Gamification’s Power to Change Behavior Andrea Kuszewski April 16, 2013 @AndreaKuszewski
  • The Science of Motivation Why do we care about the brain when we talk about Gamification?
  • The Science of Motivation What is Gamification? “The process of using game mechanics and game thinking to engage users to solve problems.” -GABE ZICHERMANN
  • The Science of Motivation What is Gamification? “The process of using game mechanics and game thinking to engage users to solve problems.” -GABE ZICHERMANN CHANGING BEHAVIOR MOTIVATION
  • The Science of Motivation How do you motivate people to change their behavior?
  • The Science of Motivation How do you motivate people to change their behavior? Incentives
  • The Science of Motivation How do you motivate people to change their behavior? Incentives Badges
  • The Science of Motivation How do you motivate people to change their behavior? Incentives Badges Points
  • The Science of Motivation How do you motivate people to change their behavior? Incentives Badges Points Discounts
  • The Science of Motivation How do you motivate people to change their behavior? Incentives Badges Points Discounts FREE STUFF!!!!
  • The Science of Motivation How do you motivate people to change their behavior? Incentives Badges Points Discounts FREE STUFF!!!! A Date with a Supermodel!
  • The Science of Motivation How do you motivate people to change their behavior? Incentives Badges Points Discounts FREE STUFF!!!! A Date with a Supermodel! Give them things they like
  • The Science of Motivation How do you motivate people to change their behavior? Incentives Badges Points Discounts FREE STUFF!!!! A Date with a Supermodel! Give them things they like ???
  • The Science of Motivation Is liking something the same as being motivated by it? Pleasure = BEHAVIOR CHANGE?
  • The Science of Motivation The things that motivate a particular audience, cohort, or person, may not be what you would expect
  • The Science of Motivation If you aren’t spending the majority of your time in the beginning of every project identifying what motivates your audience, YOU ARE DOING IT WRONG.
  • The Science of Motivation Dopamine
  • The Science of Motivation Dopamine PLEASURE AND MOTIVATION ARE TWO SEPARATE THINGS
  • The Science of Motivation pleasure motivation
  • The Science of Motivation pleasure motivation
  • The Science of Motivation pleasure awesome! motivation
  • The Science of Motivation pleasure awesome! motivation (sweet spot)
  • The Science of Motivation pleasure awesome! motivation DISTRESS
  • The Science of Motivation pleasure awesome! motivation DISTRESS
  • The Science of Motivation pleasure awesome! motivation stay alive! DISTRESS
  • The Science of Motivation Example: Learning
  • The Science of Motivation
  • The Science of MotivationThe single most important factor in learning is MOTIVATION
  • The Science of MotivationTAKE-HOME MESSAGE: The things that motivate an audience to change their behavior may not be what you would expect. DON’T ASSUME. INVESTIGATE.
  • The Science of Motivation Thank you! Andrea Kuszewski @AndreaKuszewski