The Science of Motivation

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The Science of Motivation: Gamification Summit 2013

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The Science of Motivation

  1. The Science of MotivationThe Neuroscience and Psychology Behind Gamification’s Power to Change Behavior Andrea Kuszewski April 16, 2013 @AndreaKuszewski
  2. The Science of Motivation Why do we care about the brain when we talk about Gamification?
  3. The Science of Motivation What is Gamification? “The process of using game mechanics and game thinking to engage users to solve problems.” -GABE ZICHERMANN
  4. The Science of Motivation What is Gamification? “The process of using game mechanics and game thinking to engage users to solve problems.” -GABE ZICHERMANN CHANGING BEHAVIOR MOTIVATION
  5. The Science of Motivation How do you motivate people to change their behavior?
  6. The Science of Motivation How do you motivate people to change their behavior? Incentives
  7. The Science of Motivation How do you motivate people to change their behavior? Incentives Badges
  8. The Science of Motivation How do you motivate people to change their behavior? Incentives Badges Points
  9. The Science of Motivation How do you motivate people to change their behavior? Incentives Badges Points Discounts
  10. The Science of Motivation How do you motivate people to change their behavior? Incentives Badges Points Discounts FREE STUFF!!!!
  11. The Science of Motivation How do you motivate people to change their behavior? Incentives Badges Points Discounts FREE STUFF!!!! A Date with a Supermodel!
  12. The Science of Motivation How do you motivate people to change their behavior? Incentives Badges Points Discounts FREE STUFF!!!! A Date with a Supermodel! Give them things they like
  13. The Science of Motivation How do you motivate people to change their behavior? Incentives Badges Points Discounts FREE STUFF!!!! A Date with a Supermodel! Give them things they like ???
  14. The Science of Motivation Is liking something the same as being motivated by it? Pleasure = BEHAVIOR CHANGE?
  15. The Science of Motivation The things that motivate a particular audience, cohort, or person, may not be what you would expect
  16. The Science of Motivation If you aren’t spending the majority of your time in the beginning of every project identifying what motivates your audience, YOU ARE DOING IT WRONG.
  17. The Science of Motivation Dopamine
  18. The Science of Motivation Dopamine PLEASURE AND MOTIVATION ARE TWO SEPARATE THINGS
  19. The Science of Motivation pleasure motivation
  20. The Science of Motivation pleasure motivation
  21. The Science of Motivation pleasure awesome! motivation
  22. The Science of Motivation pleasure awesome! motivation (sweet spot)
  23. The Science of Motivation pleasure awesome! motivation DISTRESS
  24. The Science of Motivation pleasure awesome! motivation DISTRESS
  25. The Science of Motivation pleasure awesome! motivation stay alive! DISTRESS
  26. The Science of Motivation Example: Learning
  27. The Science of Motivation
  28. The Science of MotivationThe single most important factor in learning is MOTIVATION
  29. The Science of MotivationTAKE-HOME MESSAGE: The things that motivate an audience to change their behavior may not be what you would expect. DON’T ASSUME. INVESTIGATE.
  30. The Science of Motivation Thank you! Andrea Kuszewski @AndreaKuszewski

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