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Videoblogging - Insights from a Blogger's Studio and Mind

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This slide set was prepared for graduate students to create awareness for how video communication in the web is different from traditional video production. Much of the material is taken from Michael …

This slide set was prepared for graduate students to create awareness for how video communication in the web is different from traditional video production. Much of the material is taken from Michael Wesch's anthropological studies of YouTube. The slides also tell my story, how I got started to user-generate video content and to finally "tube". Thank you: http://rebell.tv, who got me going.

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  • 1. HSG-Kurs (Holm Keller) Handlungskompetenz: Videoblogging Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Mo 1. April 2009 Seite 1 Insights from a Blogger‘s Studio and Mind Prof. Dr. Andrea Back IWI-HSG / Prof. Dr. Back
  • 2. HSG-Kurs (Holm Keller) From Vision to Visuality: Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) How Far is the Reach of Your Vision? Mo 1. April 2009 Seite 2 From 1.0 via 2.0 to Cyberpunk http://www.zeit.de/online/ © http://www.flickr.com/photos/ 2008/01/bg-blogger?5 coilhouse/1544736898/sizes/o/ Andreas Chudowski © Sascha Lobo, Blogger IWI-HSG / Prof. Dr. Back
  • 3. HSG-Kurs (Holm Keller) Not the First to Predict Totally Wrong Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Mo 1. April 2009 Seite 3 … to Kevin Kelly presenting on the Future Web taken from M. Wesch: An anthropological introduction to YouTube http://mediatedcultures.net/mediatedculture.htm ABC started broadcasting 1948, 60 years ago IWI-HSG / Prof. Dr. Back
  • 4. HSG-Kurs (Holm Keller) … Today‘s Reality Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Mo 1. April 2009 Seite 4 What does Kevin Kelly Say Today? Prof. M. Wesch IWI-HSG / Prof. Dr. Back
  • 5. HSG-Kurs (Holm Keller) Visuality – The New Literacy Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Mo 1. April 2009 Seite 5 IWI-HSG / Prof. Dr. Back
  • 6. HSG-Kurs (Holm Keller) „… we thought it would be TV, but better“ Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Mo 1. April 2009 Seite 6 IWI-HSG / Prof. Dr. Back
  • 7. Stefan M. Seydel, Social Worker HSG-Kurs (Holm Keller) Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back Did not stop to nudge me, until … (Guest Lecture) Mo 1. April 2009 Seite 7 IWI-HSG / Prof. Dr. Back
  • 8. HSG-Kurs (Holm Keller) … I asked for a tutorial to get me on board Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) (Jan. 2006) Mo 1. April 2009 Seite 8 Yes, I can ! IWI-HSG / Prof. Dr. Back
  • 9. HSG-Kurs (Holm Keller) First Vlogs: Playful, Stories Fun Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) (rather an authentic amateur, than a failing profi) Mo 1. April 2009 Seite 9 My First Vlog on Air: LearningWaves from Hong Kong on rebell.tv ? 1Q 2006 (wednesdays) Later re-published on my Blog www.learningwaves.unisg.ch IWI-HSG / Prof. Dr. Back
  • 10. Award Winning rebell.tv Today HSG-Kurs (Holm Keller) Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Mo 1. April 2009 Seite 10 … upcoming book on/by them myContribution: Web-DNA Analysis of Rebell.tv IWI-HSG / Prof. Dr. Back
  • 11. HSG-Kurs (Holm Keller) The Channel: Intro - On My Way to the First Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Video Shooting for Business 2.0 (why the hat ?) Mo 1. April 2009 Seite 11 … findable in open platforms, embed in „your“ web site … subscribable (channel, „cast“) and social-net-able IWI-HSG / Prof. Dr. Back
  • 12. HSG-Kurs (Holm Keller) I ask you: How much 2.0 is this ? Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) It is in a data base, and it is professional video Mo 1. April 2009 Seite 12 How much does better video quality add to the user experience, and to the utility? http://web.iwi.unisg.ch/org/iwi/iwi_web_2.nsf/webVlog/7D9A6CCC10A7CD00C1257508003A16D0?OpenDocument IWI-HSG / Prof. Dr. Back
  • 13. HSG-Kurs (Holm Keller) I ask You: How much more 2.0 is having Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back your own (Youtube) Channel ? (Guest Lecture) Mo 1. April 2009 Seite 13 Article is citing M. Wesch and http://www.youtube.com/user/UniversitaetSG Jay Cross IWI-HSG / Prof. Dr. Back
  • 14. HSG-Kurs (Holm Keller) 2.0 it is not traditional TV style: Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) You meet Prof. M. Wesch and his class Mo 1. April 2009 Seite 14 taken from M. Wesch: An anthropological introduction to YouTube http://mediatedcultures.net/mediatedculture.htm … it is about connecting to people IWI-HSG / Prof. Dr. Back
  • 15. HSG-Kurs (Holm Keller) Production Contexts (e.g. personal vlog) Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) What will be your Production Tools ? Mo 1. April 2009 Seite 15 You and your Web-Cam: „Context Collapse“ taken from M. Wesch: An anthropological introduction to YouTube http://mediatedcultures.net/mediatedculture.htm IWI-HSG / Prof. Dr. Back
  • 16. HSG-Kurs (Holm Keller) So you want a dialogue: What to expect ? Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Mo 1. April 2009 Seite 16 taken from M. Wesch: An anthropological introduction to YouTube http://mediatedcultures.net/mediatedculture.htm IWI-HSG / Prof. Dr. Back
  • 17. HSG-Kurs (Holm Keller) M. Wesh: „I was working alone …“ Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) collaborating with …“ Sharing is Gaining Mo 1. April 2009 Seite 17 taken from M. Wesch: An anthropological introduction to YouTube http://mediatedcultures.net/mediatedculture.htm IWI-HSG / Prof. Dr. Back
  • 18. HSG-Kurs (Holm Keller) The Age of Prohibitions: Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) We contstantly live against the law Mo 1. April 2009 Seite 18 (TED Talks, 2007, Lawrence Lessing) „In a Democracy we ought to do better“ A Poetic Statement on Youtube by Lim (see references) taken from M. Wesch: An anthropological introduction to YouTube http://mediatedcultures.net/mediatedculture.htm IWI-HSG / Prof. Dr. Back
  • 19. HSG-Kurs (Holm Keller) Getting Attention and Conversation: Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) What makes your video move around the web? Mo 1. April 2009 Seite 19 (will it be viral?) DIGG – User Generated Filtering Del.icio.us – User Generated Organization RSS feeds – User Generated Distribution Blogosphere – User Generated Commentary taken from M. Wesch: An anthropological introduction to YouTube http://mediatedcultures.net/mediatedculture.htm … – User Generated Translation IWI-HSG / Prof. Dr. Back
  • 20. HSG-Kurs (Holm Keller) What is on Youtube? Will you tube? Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) What makes you understand the culture? Mo 1. April 2009 Seite 20 Participation !!! Participant Observation !!! taken from M. Wesch: An anthropological introduction to YouTube http://mediatedcultures.net/mediatedculture.htm IWI-HSG / Prof. Dr. Back
  • 21. HSG-Kurs (Holm Keller) Your Video is out there – somewhere: Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Remixed – perhaps Ridiculed - Rearranged – Mo 1. April 2009 Seite 21 Recent Direct Messages to Twitter ABack IWI-HSG / Prof. Dr. Back
  • 22. HSG-Kurs (Holm Keller) Engaging Others in Video Conversation & Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Collaboration: e.g. MadV Mo 1. April 2009 Seite 22 taken from M. Wesch: An anthropological introduction to YouTube http://mediatedcultures.net/mediatedculture.htm IWI-HSG / Prof. Dr. Back
  • 23. HSG-Kurs (Holm Keller) Not to Forget: Strategy & Management Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Vision – Values - Goals - Measurement Mo 1. April 2009 Seite 23 See: http://www.business20.ch/2007/12/27/meine- personliche-blog-strategie-entwickeln/ IWI-HSG / Prof. Dr. Back
  • 24. HSG-Kurs (Holm Keller) New Niches for Productive Fun: Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Realtime Video-Storytelling in Class – Beta Mo 1. April 2009 Seite 24 radikal schnelles Autho- ring, kontinuierlich Beta geringste Anfangs- und Herstellkosten Copyleft macht Wissen frei Host-it & Mash-it-up: Kreative bedient euch „Innovation in Assembly“ Your CEO says: „Get as much insider knowledge as you can. Contact these pioneering people and managers who are personally involved in these web- based customer co-creation initiatives. Talk to them. „ IWI-HSG / Prof. Dr. Back
  • 25. HSG-Kurs (Holm Keller) What Competency Level to Achieve? Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Visuality Toddler – Visuality Elementary School Mo 1. April 2009 Seite 25 I‘d say, I am in Elementary School, and look like this ☺ And You? http://www.zeit.de/online/ 2008/01/bg-blogger?5 Andreas Chudowski © Sascha Lobo, Blogger IWI-HSG / Prof. Dr. Back
  • 26. HSG-Kurs (Holm Keller) Videoblogging – Enjoy ☺ Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Mo 1. April 2009 Seite 26 Quelle: Dr. Andreas Goeldi via twitpic Insights from the Blogger‘s Studio and Mind – Now the Web is Yours IWI-HSG / Prof. Dr. Back
  • 27. HSG-Kurs (Holm Keller) References Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Mo 1. April 2009 Seite 27 Must see: M. Wesch: An anthropological introduction to YouTube http://mediatedcultures.net/mediatedculture.htm this talk references: • Soulja Boy Phenomenon; K. Driscoll • Antrophology of Youtube: Anthrovlog • Lim: http://www.youtube.com/user/blimvisible • Larry Lessing: TED – How Creativity is Strangled by the Law • MadV: http://www.youtube.com/user/MadV • M. Wesch: The Machine is Us/ing Us: http://www.youtube.com/watch?v=NLlGopyXT_g IWI-HSG / Prof. Dr. Back
  • 28. HSG-Kurs (Holm Keller) Is it real – authentic – made up - fake? Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Mo 1. April 2009 Seite 28 A reflection of everyone, of how we interact IWI-HSG / Prof. Dr. Back
  • 29. HSG-Kurs (Holm Keller) A culture extending into the real world Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Mo 1. April 2009 Seite 29 taken from M. Wesch: An anthropological introduction to YouTube http://mediatedcultures.net/mediatedculture.htm IWI-HSG / Prof. Dr. Back
  • 30. HSG-Kurs (Holm Keller) „… we thought it would be TV, but better“ Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Mo 1. April 2009 Seite 30 IWI-HSG / Prof. Dr. Back

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