Project Management 2.0
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Project Management 2.0

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Social Media is a must for agile and lightweight project management. To reap the benefits new work practices that integrate with e-mail are needed in project documentation as well as project......

Social Media is a must for agile and lightweight project management. To reap the benefits new work practices that integrate with e-mail are needed in project documentation as well as project communication. Insights into wiki-way- and microblogging-practices are given, case studies cited, and approaches to measuring the productivity edge of 2.0 practices over conventional ways of working are presented.

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  • 1. 2.0 Upgradings in Project Management Opportunities and Risks Through Wiki-Way- and (Micro)Blogging Practices Prof. Dr. Andrea Back, University St. Gallen, Business 2.0
  • 2. Agenda 1. Collaboration Revolution 2.0 Uni St. Gallen, Prof. Dr. Andrea Back 2. Wiki-Ways 3. (Micro-)Blogging Practices 4. Measuring Performance Impact DSAG 2010, Zuerich 5. Governance & Risks 21.06.2010 2.0 6. Take-Aways Seite 2
  • 3. Evolving Work Practices to 2.0-Culture Executive Summary: Motivation Communication is a critical element to the Uni St. Gallen, Prof. Dr. Andrea Back success of every project. E-Mail and phone are not fulfilling this need. We need better communication & collaboration practices. Virtual project teams and independent project teams are increasing. Even teams that are in the same location are considered virtual if you DSAG 2010, Zuerich have to get up from your desk to talk to them. Social Media will become the norm: Jesse Fewell, from PMI Agile's Community of 21.06.2010 Practice, adds: "Social media will become more of an expectation and less of a novelty”. Seite 3 Seite 3 Source: Trends in Project Management 2010: http://www.cmcrossroads.com/cm-journal-articles/13194
  • 4. Competence Network Business 2.0 2.0-Pattern Driven Business Model, Processes and Management Innovations Business Models 2.0 (10eqs): e.g. Crowdsourcing Market Data Uni St. Gallen, Prof. Dr. Andrea Back Work Practices 2.0: (T-Systems, SIS , …) e.g. Project Mgmt. 2.0 in IT Services Customer Relations 2.0 (UBS, …) e.g. Next eServices in Wealth Mgmt. Mobile Web /Cloud 2.0 (Master Course): DSAG 2010, Zuerich Mobile Business Information Systems Business Intelligence 2.0 (Namics) e.g. Social Media Campaign Dashboard 21.06.2010 2.0 Competence Training (Bayer) e.g. „Enjoy Social Media“-Training Seite 4 Seite 4
  • 5. Competence Network Business 2.0 Open Content: Many Free Online Resources Uni St. Gallen, Prof. Dr. Andrea Back Preview of the Website DSAG 2010, Zuerich 21.06.2010 Back/Koch/Smolnik/Tochtermann: Fallstudiennetzwerk: http://www.e20cases.org/ Back, A.: Wissensblog zu Social Media: http://www.business20experts.iwi.unisg.ch/ www Back, A./Robes J.: Offenes e-Zine mit Themenschwerpunkten: Seite 5 Seite 5 http://www.wissenscarnival.net Competence Network Business 2.0: http://www.business20.unisg.ch/
  • 6. Do You Need an Upgrade ? In Project Management (PM) Work Practices Pain Points / Challenges ? Uni St. Gallen, Prof. Dr. Andrea Back DSAG 2010, Zuerich Collaboration Revolution 2.0 ? 21.06.2010 Seite 6 Seite 6 Image (tagcloud) from: wrike.com
  • 7. Pain Point - Productivity Killers And Potential for Productivity Improvements in Knowledge Work Uni St. Gallen, Prof. Dr. Andrea Back DSAG 2010, Zuerich 21.06.2010 Seite 7 Seite 7 Abbildung aus: North/Güldenberg: Produktive Wissensarbeit(er)
  • 8. 2.0 Revolution: Next Enterprise Software Uni St. Gallen, Prof. Dr. Andrea Back DSAG 2010, Zuerich 21.06.2010 Aus Chui/Miller/Roberts: Six ways to make Web 2.0 work, McKinsey on Business Technology, Nr. 16/ Summer 2009, S. 2-10 Seite 8 Seite 8
  • 9. 2.0 Revolution: Next Collaboration Software Generational Change in Communication, Collaboration, and Collective Intelligence Applications Uni St. Gallen, Prof. Dr. Andrea Back DSAG 2010, Zuerich 21.06.2010 Seite 9 Seite 9
  • 10. Agenda 1. Collaboration Revolution 2.0 Uni St. Gallen, Prof. Dr. Andrea Back 2. Wiki-Ways 3. (Micro-)Blogging Practices DSAG 2010, Zuerich 4. Measuring Performance Impact 5. Governance & Risks 21.06.2010 2.0 6. Take-Aways Seite 10
  • 11. The Essence of the Wiki-Way Uni St. Gallen, Prof. Dr. Andrea Back DSAG 2010, Zuerich 21.06.2010 Seite 11 Seite 11 http://www.wikinomics.com/blog/uploads/wiki_collaboration2.jpg
  • 12. Wiki-Practice: Simple Example „Doodle“ Instead of E-Mail Coordination of Dates: Asynchronous Collaborative Editing Uni St. Gallen, Prof. Dr. Andrea Back One of my „Umfragen“ DSAG 2010, Zuerich 21.06.2010 www Enterprise Versions, e.g.: http://unisg.doodle.com/ Other tools, e.g.: https://www.zeeyoo.com/, http://www.moreganize.ch/, u.a. Seite 12 Seite 12
  • 13. Wiki-Practice: Example „Track Chair Work“ Instead of E-Mail & File-Attachment Coordination: Realtime Collaborative Editing Uni St. Gallen, Prof. Dr. Andrea Back One of my projects Abgedeckt wegen vertraulicher Inhalte DSAG 2010, Zuerich 21.06.2010 www Here Google Docs / Google text & tabellen Seite 13 Seite 13 Many other realtime collab. editing tools, e.g.: eduPad, TitanPad, notapipe, sync.in, …
  • 14. Wiki-Practice: Intranet is a Wiki Even Beyond Collaborative Editing Within Project Spaces One of the early adopters of the wiki-way Uni St. Gallen, Prof. Dr. Andrea Back DSAG 2010, Zuerich http://www.business20experts.iwi.unisg.ch/category/casefriday/synaxon-casefriday/ 21.06.2010 Use Cases for Wikis: www.e20cases.org;and http://wissenswert.iwi.unisg.ch/?p=726 www More Use Cases for Wikis: http://www.e20cases.org/tag/wiki/ Seite 14 Wiki-Software Comparison, e.g.: http://www.wikimatrix.org/ Seite 14
  • 15. The Wiki-Way Approach in Manufacturing Uni St. Gallen, Prof. Dr. Andrea Back Wiki- Collaboration DSAG 2010, Zuerich Like an E-Mail- Workflow 21.06.2010 Seite 15 Seite 15
  • 16. Agenda 1. Collaboration Revolution 2.0 Uni St. Gallen, Prof. Dr. Andrea Back 2. Wiki-Ways 3. (Micro-)Blogging Practices DSAG 2010, Zuerich 4. Measuring Performance Impact 5. Governance & Risks 21.06.2010 2.0 6. Take-Aways Seite 16
  • 17. Farmer Gottfried‘s Urge for Microblogging Communication is in our genes, not a modern digital society phenomenon Uni St. Gallen, Prof. Dr. Andrea Back DSAG 2010, Zuerich 21.06.2010 Seite 17 Seite 17
  • 18. Microblogging – A Paradigm Shift Design Patterns - Functions and Work Pracices For 2.0 Communication Open Network-oriented Uni St. Gallen, Prof. Dr. Andrea Back Communication DSAG 2010, Zuerich Image by: Stephanie Hofschläger /PIXELIO 21.06.2010 Seite 18 Seite 18 Source: Dirk Röhrborn: Communardo Software GmbH · D-01129 Dresden/Germany: Microblogging im Projektmanagement (see Slideshare)
  • 19. Microblogging Patterns - simple Uni St. Gallen, Prof. Dr. Andrea Back - short (140 digits and more) - dialog oriented - mobile - task/work related posts @YourName - flat hierarchies - trust #ThisTask - self-organization - open and network oriented DSAG 2010, Zuerich - informal communication - realtime oriented - e-mail integrated 21.06.2010 Seite 19 Seite 19
  • 20. Use Case Enterprise Microblogging Microblog postings since march 2009, substituting Yammer-activities Siemens Building Technologies has added microblogging functionality to their Uni St. Gallen, Prof. Dr. Andrea Back References@BT solution. Adoption Indicators: • New Microblog Postings • New Microblog Authors • New Microblog Follows DSAG 2010, Zuerich Interview with 8 frequent users: • perceived usefulness • perceived ease of use 21.06.2010 • perceived individual benefits • perceived organizat. benefits Seite 20 Seite 20 Source: J. Müller interiewed by A. Back: http://www.business20experts.iwi.unisg.ch/category/casefriday/buildingtechnologies/ J. Müller/A. Stocker: Enterprise Microblogging, accepted for I-Know 2010 Conference
  • 21. Microblogging Use Cases in Project Communication (Work Environments and Learning Organisations) Communardo Types of Posts 1. Coordinating tasks Uni St. Gallen, Prof. Dr. Andrea Back Software 2. Solving problems (Urgent Requests, Questions, Feedback) TU Chemnitz 3. Sharing valuable information (Links, Ideas, …) 4. Notification about events (triggers by men, apps, things) PM 2.0 Use Cases IREKO TU Chemnitz 5. Finding experts 6. Networking (community, career) WI2 Team 7. Learning TU Graz DSAG 2010, Zuerich Effects 1. Information transparency and context 2. Documentation implicit, on-the-fly #BISHSG 3. Supports self-organization in teams in Twitter 4. Integration of mobile work team members 21.06.2010 5. Raises speed and agility; lightweight project management etc. 6. Reduces „heavy“ E-Mail (more notification mails though) 7. More effective meetings (creative tasks) Seite 21 Seite 21 Publications by: Röhrborn, D./ Buhse, W. / Böhringer, Hauptmann &Gerlach / Richter&Riemer / Ebner/Schaffert / Back, A. et. Al. / u.a.
  • 22. A Social Aspect - Pen Giving Ceremony Acknowledgement in the Movie A Beautiful Mind (about J. Nash) Mentions: @YourName Uni St. Gallen, Prof. Dr. Andrea Back RT @YourName DSAG 2010, Zuerich 21.06.2010 Seite 22
  • 23. Agenda 1. Collaboration Revolution 2.0 Uni St. Gallen, Prof. Dr. Andrea Back 2. Wiki-Ways 3. (Micro-)Blogging Practices DSAG 2010, Zuerich 4. Measuring Performance Impact 5. Governance & Risks 21.06.2010 2.0 6. Take-Aways Seite 23
  • 24. Measurement - ROI of Work Practices 2.0 Why measure? What to measure? How to measure? Uni St. Gallen, Prof. Dr. Andrea Back DSAG 2010, Zuerich 21.06.2010 Seite 24 Seite 24
  • 25. Use Case: SharePoint with „Wiki“ Our Study of: Siemens IT Solutions & Services, Sept – Dec. 2009 (Dr. H. Jouanne-Diedrich, TANGO-Project and Project Management Application) Uni St. Gallen, Prof. Dr. Andrea Back DSAG 2010, Zuerich 21.06.2010 Seite 25 Seite 25 Source: IWI-UniSG FPV HS09: Back – Braschler/Domigall/Grahl/Nüesch
  • 26. 1st Study Approach: SharePoint with „Wiki“ Sharepoint 2007 Shared Access and E-Mail-Practices @ Siemens IT S&S Standardized Uni St. Gallen, Prof. Dr. Andrea Back Directories Controlled by PMO Doc-Changes: E-Mail Notific. Wikipage links DSAG 2010, Zuerich to Shared Doc Check-in/out (= locks Docs) 21.06.2010 User admin via MS Project Seite 26 Seite 26 Source: IWI-UniSG FPV HS09: Back – Braschler/Domigall/Grahl/Nüesch
  • 27. 1st Study Approach: SharePoint with „Wiki“ No collaborative editing; no comments & discussions in the „Wiki“ Upgrade yes, but not yet full Project Management 2.0 Potential -„official – documentation oriented“ Uni St. Gallen, Prof. Dr. Andrea Back - file container - calendar coordination - issue management (task attribution) Sharepoint Shared Access to Team Documents DSAG 2010, Zuerich E-Mail/Telephone/Live-Meetings/… -„inofficial – communication oriented“ - discussion & comments - meetings 21.06.2010 - planning Seite 27 Source: IWI-UniSG FPV HS09: Back – Braschler/Domigall/Grahl/Nüesch Seite 27
  • 28. Use Case: Confluence, Trac, Sharepoint Our Study with T-Systems Multimedia, Dresden, Mar-Jun. 2010 (COO Dr. F. Schönefeld) Uni St. Gallen, Prof. Dr. Andrea Back DSAG 2010, Zuerich 21.06.2010 Seite 28 Seite 28 Source: IWI-UniSG FPV FJ10: Back – Braschler/Domigall/Jud/Nüesch
  • 29. 2nd Study: 2.0 Practices in Two BUs Perceived Benefits Through Social SW in SW-Development Project Phases (A Comparison of 2.0 Work Tools&Practices @ T-Systems Multimedia in Business Units eCCS and BU CCS) Mittelwerte der Fragen nach Cluster und BU (N = 33) 5 = Stimme überhaupt nicht zu Uni St. Gallen, Prof. Dr. Andrea Back 5.00 4.50 4.00 3.50 3.00 2.50 Total CCS DSAG 2010, Zuerich 2.00 eCSS 1 = Stimme voll zu 1.50 1.00 21.06.2010 Seite 29 Seite 29 Cluster Source: IWI-UniSG FPV FJ10: Back – Braschler/Domigall/Jud/Nüesch
  • 30. 2nd Study: 2.0 Practices in Two BUs Perceived Benefits Through Social SW (in SW-Development Project Phases) Mittelwerte der Fragen nach Cluster und Rolle (N = 33) 5 = Stimme überhaupt nicht zu Uni St. Gallen, Prof. Dr. Andrea Back 5.00 4.50 4.00 3.50 3.00 2.50 Projektleiter DSAG 2010, Zuerich Architekt 2.00 Andere 1 = Stimme voll zu 1.50 1.00 21.06.2010 Seite 30 Seite 30 Cluster Source: IWI-UniSG FPV FJ10: Back – Braschler/Domigall/Jud/Nüesch
  • 31. 2nd Study: Outcome of 2.0 Practices Selected Quantitative Measures to Use for Potential ROI-Calculation 1 Durchschnittliche Struktursetupzeit Suggested quantitative measures Uni St. Gallen, Prof. Dr. Andrea Back 2 Durchschnittliche Planerstellungszeit 3 Schriftlicher Kommunikationsaufwand 4 Auffindbarkeit von Inhalten- bzw. Dokumenten 5 Durchschnittliche Entwicklertestzeit DSAG 2010, Zuerich 6 Erstellungszeit Rollout-Unterlagen (Summe 6.1 bis 6.3) 6.1 Erstellungszeit Betriebshandbuch 6.2 Erstellungszeit Installationshandbuch 21.06.2010 6.3 Erstellungszeit Schulungsunterlagen Seite 31 Seite 31 Source: IWI-UniSG FPV FJ10: Back – Braschler/Domigall/Jud/Nüesch
  • 32. Agenda 1. Collaboration Revolution 2.0 Uni St. Gallen, Prof. Dr. Andrea Back 2. Wiki-Ways 3. (Micro-)Blogging Practices DSAG 2010, Zuerich 4. Measuring Performance Impact 5. Governance & Risks 21.06.2010 2.0 6. Take-Aways Seite 32
  • 33. Governance & Risks: Discussion Different from a Conventional SW-Selection and SW-Rollout Project: Organizational and Personal Learning Uni St. Gallen, Prof. Dr. Andrea Back DSAG 2010, Zuerich 21.06.2010 http://www.act-value.de/aktuelles/wandel-und-karriere.html Seite 33 Seite 33
  • 34. Agenda 1. Collaboration Revolution 2.0 Uni St. Gallen, Prof. Dr. Andrea Back 2. Wiki-Ways 3. (Micro-)Blogging Practices DSAG 2010, Zuerich 4. Measuring Performance Impact 5. Governance, Risks & Benefits 21.06.2010 2.0 6. Take-Aways Seite 34
  • 35. Take-Aways and Conclusions You Don‘t Have to Wait - Allow Time to Develop Competencies in the Open Web: Uni St. Gallen, Prof. Dr. Andrea Back Assess your personal work practice 2.0: http://polldaddy.com/s/764100671BE70A6C Pick and play with one tool; then another one, etc.: http://www.slideshare.net/andreakback/ enterprise-work-20-so-arbeiten-profis-im-netz-und-ich-1658508 Intranets Evolve to Social Business Software DSAG 2010, Zuerich You will get the opportunity for work practice 2.0 Educate the leaders & take the lead in your teams Share your experiences and use cases: e20cases.org 21.06.2010 Don‘t Neglect Change Process Investments Not without a clear purpose; use a key process Not without clear roles for I-Net 2.0 manager/steward Seite 35 Seite 35 Not without allocating resources for learning
  • 36. You Will be „Dying to Become 2.0 Profi“ My Best Wishes For Your Loving The 2.0-Way Uni St. Gallen, Prof. Dr. Andrea Back DSAG 2010, Zuerich 21.06.2010 Seite 36 Seite 36
  • 37. Your Questions 2.0-Upgradings in Project Management Suggestions for Discussion Uni St. Gallen, Prof. Dr. Andrea Back 1 Your successes with (PM) Project Management 2.0 2 What can be clarified further ? 3 Your after action learnings and suggestions for PM 2.0 DSAG 2010, Zuerich 4 What follow-up contributions would be useful ? 21.06.2010 Seite 37 Seite 37
  • 38. Resources Try Search Engines for all your Questions & check my Diigo Social Bookmarks Continuously updated Open Bookmark Collection, e.g.: e.g. http://www.diigo.com/user/andreaback/microblogging Uni St. Gallen, Prof. Dr. Andrea Back esp. this selection: • http://www.wikipatterns.com/display/wikipatterns/Wikipatterns • http://www.doubleyuu.com/twitter-und-co-in-unternehmen/ • http://www.humannetworkcompetence.de/home/2010/05/28/ roi-von-social-software-insb-enterprise-microblogging/ DSAG 2010, Zuerich • Competence Network Overview: www.business20.unisg.ch • Video Blog: www.business20.ch • Case Study Network: www.e20cases.org • Blog Carnival / E-Zine: www.wissenscarnival.net • Slides: http://www.slideshare.net/andreakback 21.06.2010 • Reports/Texts: http://de.calameo.com/accounts/22773 Seite 38 Seite 38