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Hispanic seniors south florida 2013
Hispanic seniors south florida 2013
Hispanic seniors south florida 2013
Hispanic seniors south florida 2013
Hispanic seniors south florida 2013
Hispanic seniors south florida 2013
Hispanic seniors south florida 2013
Hispanic seniors south florida 2013
Hispanic seniors south florida 2013
Hispanic seniors south florida 2013
Hispanic seniors south florida 2013
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Hispanic seniors south florida 2013

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  • 1. Seniors in South Florida WFUN MiamiReach and engage Hispanic 65+ Senior Citizens in Miami DMA WFUN 48.1 | WJAN 48.2 | Comcast Dade 12 | Comcast Broward 15 Atlantic Broadband 17 | At&t Uverse 48 | Direct TV 41 | Dish 41
  • 2. Why should YOU target Miami s Cuban Seniors? 1. Over 45% of the 1.86 million Hispanics living in the Dade & Broward Counties are of Cuban origins. Cuban Hispanics average age is 41, in contrast to 27 average age for the general Hispanic market 2. Cuban Hispanics register a higher health insurance participation than average Hispanics. 3. Cuban Hispanics register poverty levels similar to the general market, but significantly lower than average Hispanics.Source: Demographic, media usage & consumer data from: U.S. Census, Nielsen, Scarborough Research, and Pew Hispanic Center
  • 3. DEMOGRAPHICS Total USA Vs. Miami DMA Total USA Miami DMA Median Foreign Income / Poverty Health Age Born Personal Insurance Total 307 Million 4.1 Million 36 12.5% $27,589 12.2% 84.6% Population Total 48.4 Million 43% 27 38.1% $21,488 20.7% 68.3% Hispanics Mexicans 66% (of total 4% (of 25 37% $20,368 22.3% 65.2% Hispanics) Hispanics) Cubans 3.4% (of total 45% (of 41 60.1% $26,478 13.2% 77.3% Hispanics) Hispanics)Source: U.S. Census, Nielsen/Scarborough, Pew Hispanic Center
  • 4. Health/pharmaceutical Consumer patterns by Country of Origin in Miami DMA Scarborough Medications - reasons bought past 12 months Research 2012 Release Population Cholesterol Median High blood Arthritis Diabetes Erectile Base Age pressure dysfunction (ED) Total 3,301,949 579,960 785,820 339,399 265,597 42,827 Cuban 672,119 116,888 41 136,048 82,997 50,770 9,790 Other 741,662 93,397 27 118,264 51,824 50,724 6,661 Puerto 86,826 13,521 36 17,691 7,308 7,504 915 Rican Mexican 65,913 9,833 25 6,504 7,878 8,049 0Source: U.S. Census, Nielsen/Scarborough, Pew Hispanic Center
  • 5. Medications Spanish TV viewersReasons Persons 65+ bought medications in past 12 months based on index:100200 172 162 154 151 147 137 135 137 126 127 121 110 108 105 103 98 100 93 86 78 55 38 10 Arthritis Asthma Cholesterol Diabetes Digestive High Blood Erectile Quit smoking Disorder Pressure WFUN WLTV WSCVSource: Scarborough Research 2012 Release 2 Miami-Ft. Lauderdale DMA 5PM-11PM Mon-Fri
  • 6. Health Insurance Index Hispanics 65+Hispanics 65+ over-index in health insurance (HMO and Medicare) and América Tevé WFUN’sviewers lead the trend over Univision 23 and Telemundo 51. Index:100 151 138 132 125 116 119 52 52 44 HMO PPO Medicare WFUN WLTV WSCVSource: Scarborough Research 2012 Release 2 Miami-Ft. Lauderdale DMA 5PM-11PM Mon-Fri
  • 7. América Tevé WFUNHispanic Origin Most of our viewers are Cubans! 68% 64% 56% 54% 51% 45% 6% WFUN WSBS WLTV WSC V WAMI 11% 64% of our audience identifies their Hispanic origins as Cuban! 6% 1%3% 5% Cubans 68% Puertorican 5% Mexicans 3% Dominican 1% Central American 6% South American 11% Other 6% WFUN 48.1 | WJAN 48.2 | Comcast Dade 12 | Comcast Broward 15 Atlantic Broadband 17 | At&t Uverse 48 | Direct TV 41 | Dish 41
  • 8. Top Programs P65+ Hispanic Nielsen NHSI January Sweeps P65+ Live + SD Ratings Miami DMA Monday-Friday 19.1 16.6 15.6 15.2 14.2 13.612.6 12.4 11.2 10.5 10.6 10.7 9.9 10.2 9.4 8.8 8.0 6.5 5PM-6PM 6PM-7PM 7PM-8PM 8PM-9PM 9PM-10PM 10PM-11PM WFUN WLTV WSCV América Noticias 5PM and ‘A Mano Limpia’at 8PM is the absolute leading shows in this demo within their dayparts.Source: Nielsen NHSI LPM January Sweeps 2013 Ratings Live + SD
  • 9. TV Ratings P65+ General MarketNielsen January LP 2012 Miami-Fort Lauderdale DMA 7PM-11PM Monday-Friday 7.0 5.5 4.7 4.5 4 2.4 1.5 1.6 0.8 0.8 WFUN WLTV WSCV WSBS WTVJ WSFL WSVN WFOR WPLG WAMISource: Nielsen NSI LPM January Sweeps 2013 Ratings Live + SD
  • 10. Hispanic P65+ By Gender Miami DMA Ratings 7PM-11PM Monday-Friday 18.1 16.3 16.0 14.9 11.6 10.5 10.1 8.2 1.9 MEN 65+ WOMEN 65+ PERSONS 65+ 0 WFUN WLTV WSCVWJAN is the absolute Leader in Males 65+ among Miami’s Spanish TV stations!Source: Nielsen NHSI LPM January Sweeps 2013 Ratings Live + SD
  • 11. Thank You!Reach and engage Hispanic 65+ Senior Citizens in Miami DMA WFUN 48.1 | WJAN 48.2 | Comcast Dade 12 | Comcast Broward 15 Atlantic Broadband 17 | At&t Uverse 48 | Direct TV 41 | Dish 41

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