Open Source  Business Intelligence
Location Intelligence when Business Intelligence meets Cartography  Andrea Gioia (andrea.gioia@eng.it)
Agenda <ul><li>Location Intelligence </li></ul><ul><ul><li>What is LI? </li></ul></ul><ul><ul><li>Internal & external barr...
Definition Location Intelligence  is the capacity to   combining spatial data   with other   business data   in order to g...
Thematic maps Thematic maps  are maps that tell a story   about a place   more than merely describe where something is loc...
An old idea (1) … Dr. John Snow,  Physician 1852 Cholera Map
An old idea (2) … Charles Joseph Minard,  Engineer 1869 Napoleon’s Russian Campaign 1812
…  in a new context Location Intelligence GIS visualization spatial analysis workflow management information dissemination...
Two worlds coming together Location Intelligence GIS visualization spatial analysis workflow management information dissem...
Internal Integration barriers
Strategic barriers: cooperation vs competition It’s not easy to   balance cooperation   at the   technology   level and co...
Cultural barriers: ignorance & misperceptions BI folks   usually   overestimate   complexity of GIS   GIS folks   usually ...
External adoption barriers
Perception barriers: tactical vs strategic buying <ul><li>High perceived TCO </li></ul><ul><li>No dedicated budget </li></...
External drivers Growing  awareness  of  location-enabled services The  availability  of high-quality, current and complet...
Internal drivers Better  business  decisions “ Everything is related to everything else, but near things are more related ...
Technical architectures Geo DWH Bridge Catalogue integration costs
Catalogue BI Only GIS Only DWH GIS Static map catalogue DWH GIS load load
Bridge DWH GIS
GeoDWH Geo DWH
Who is it for? ? And much more: industry, retailer, real estate, utility, transportation … Who is it not for? <ul><li>Enti...
…  even for mass market?
Yes, but … …  there’s no a killer app. yet
Examples  (1) Source:  http://www.zoocasa.com/
Examples (2) Source:  http://sanfrancisco.crimespotting.org/
Examples (3) Source:  http://www.istat.it/popolazione/graficidinamici/census/index.html I’m here :)
What we want: SpagoBI LI strategy <ul><li>Improve  the coordination effort in the Location Intelligence area </li></ul><ul...
What we do: SpagoBI LI Engines GeoEngine Architecture: Catalogue Main functionalities map’s internal repository map themat...
GeoEngine SVG Map Catalogue DWH GeoEngine SQL, MDX Custom WS
GeoReportEngine DWH GeoReportEngine GIS SQL, MDX WMS, WFS
Where we are going: SpagoBI LI roadmap <ul><li>New functionalities: </li></ul><ul><ul><li>Geo dashboards </li></ul></ul><u...
GeoBI Inititative <ul><li>What?  Open community focused on Open Source LI </li></ul><ul><li>When?  First half of June </li...
With whom: the partnership with INOVA <ul><li>INOVA  is an  Italian IT enterprise , focused on the realization of on-line ...
Online DEMO http://spagobi.eng.it/SpagoBI
Offline DEMO
DEMO: Sales Director Sales Director Login
DEMO: Sales Director Sales Director Analytical documents
DEMO: Sales Director Sales Director Analytical documents “Sales by area” NOTE:  Sales Director. Thanks to his role, he can...
DEMO: Sales Director Sales Director Analytical documents “Sales by area”
DEMO: Sales Director Sales Director Analytical documents “Sales by area”
DEMO: Sales Director Sales Director Analytical documents “Sales by area”
DEMO: Sales Managers Sales Managers Login
DEMO: Sales Managers Sales Managers Analytical documents “Sales by city” NOTA :  Sales Manager with responsibility for the...
DEMO: Sales Managers Sales Managers Analytical documents “Sales by city”
DEMO: Sales Managers Sales Managers Analytical documents “Sales by city”
DEMO: Sales Managers Sales Managers Analytical documents “Sales by city”
Q&A
Thanks
Links www.slideshare.net/spagoworld www.spagobi.org www.spagoworld.org /blog   www.eng.it
Licence Attribution-NonCommercial-ShareAlike Source:  http://creativecommons.org/licenses/by-nc-sa/3.0/
Upcoming SlideShare
Loading in...5
×

Open Source Location Intelligence with SpagoBI

3,304

Published on

The webinar intends to show the location intelligence functionalities provided by SpagoBI, the Open Source Business Intelligence suite backed by Engineering Group. It will focus in particular on GeoReport, the new cartographic OGC compliant analytical engine, recently added to the suite. GeoReport Engine capabilities in terms of business data and spatial data linkage, GIS interaction, map thematization and geolocalization of analysis will be described in details. The location intelligence roadmap of SpagoBI will be presented in the end.

Published in: Technology
2 Comments
2 Likes
Statistics
Notes
No Downloads
Views
Total Views
3,304
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
132
Comments
2
Likes
2
Embeds 0
No embeds

No notes for slide

Open Source Location Intelligence with SpagoBI

  1. 1. Open Source Business Intelligence
  2. 2. Location Intelligence when Business Intelligence meets Cartography Andrea Gioia (andrea.gioia@eng.it)
  3. 3. Agenda <ul><li>Location Intelligence </li></ul><ul><ul><li>What is LI? </li></ul></ul><ul><ul><li>Internal & external barriers </li></ul></ul><ul><ul><li>Internal & external drivers </li></ul></ul><ul><ul><li>Who is it for? </li></ul></ul><ul><li>Location Intelligence in SpagoBI </li></ul><ul><ul><li>What we want </li></ul></ul><ul><ul><li>What we do </li></ul></ul><ul><ul><li>Where we are going </li></ul></ul><ul><li>DEMO </li></ul>
  4. 4. Definition Location Intelligence is the capacity to combining spatial data with other business data in order to gain critical insights, make better decisions and optimize important processes and applications Source: http://en.wikipedia.org/wiki/Thematic_map
  5. 5. Thematic maps Thematic maps are maps that tell a story about a place more than merely describe where something is located in space Source: From Place to Space: The Psychological Achievement in Thematic Mapping , Barbara Petchenik. 1979 - American Cartographer 1 Barbara Petchenik (1979).
  6. 6. An old idea (1) … Dr. John Snow, Physician 1852 Cholera Map
  7. 7. An old idea (2) … Charles Joseph Minard, Engineer 1869 Napoleon’s Russian Campaign 1812
  8. 8. … in a new context Location Intelligence GIS visualization spatial analysis workflow management information dissemination data management BI visualization & distribution data analysis OLAP metadata management data integration Spatial Data vector data raster data Business Data DWH ODS
  9. 9. Two worlds coming together Location Intelligence GIS visualization spatial analysis workflow management information dissemination data management BI visualization & distribution data analysis OLAP metadata management data integration Spatial Data vector data raster data Business Data DWH ODS ?
  10. 10. Internal Integration barriers
  11. 11. Strategic barriers: cooperation vs competition It’s not easy to balance cooperation at the technology level and competition at the market level
  12. 12. Cultural barriers: ignorance & misperceptions BI folks usually overestimate complexity of GIS GIS folks usually underestimate complexity of BI
  13. 13. External adoption barriers
  14. 14. Perception barriers: tactical vs strategic buying <ul><li>High perceived TCO </li></ul><ul><li>No dedicated budget </li></ul><ul><li>Other analytical priorities </li></ul><ul><li>Difficult change management </li></ul><ul><li>Internal skills shortage </li></ul>
  15. 15. External drivers Growing awareness of location-enabled services The availability of high-quality, current and complete data The rise of web services as a better-faster-cheaper deployment model
  16. 16. Internal drivers Better business decisions “ Everything is related to everything else, but near things are more related than distant things” First law of geography - Waldo Tobler Spatial data are pervasive “ 80% of all data stored in corporate databases have a spatial component” An introduction to GIS: linking maps to databases - Franklin&Al . Valorize a dormient asset
  17. 17. Technical architectures Geo DWH Bridge Catalogue integration costs
  18. 18. Catalogue BI Only GIS Only DWH GIS Static map catalogue DWH GIS load load
  19. 19. Bridge DWH GIS
  20. 20. GeoDWH Geo DWH
  21. 21. Who is it for? ? And much more: industry, retailer, real estate, utility, transportation … Who is it not for? <ul><li>Entity Authentication </li></ul><ul><li>fraud detection </li></ul><ul><li>risk profiling and scoring </li></ul><ul><li>advanced analytics </li></ul><ul><li>Sustainable Compliance </li></ul><ul><li>risk assessment </li></ul><ul><li>improved monitoring </li></ul><ul><li>compliance auditing & reporting </li></ul><ul><li>Operations </li></ul><ul><li>customer serviceability </li></ul><ul><li>cost avoidance </li></ul><ul><li>network planning </li></ul><ul><li>Information Integration </li></ul><ul><li>improved data integrity </li></ul><ul><li>a “one client view” </li></ul><ul><li>reducing cascading errors </li></ul><ul><li>Marketing Services </li></ul><ul><li>property-level campaigns </li></ul><ul><li>neighborhood context </li></ul><ul><li>repeat marketing tracking </li></ul><ul><li>Customer Service </li></ul><ul><li>pre-sales qualification </li></ul><ul><li>dispatch efficiencies </li></ul><ul><li>multi-product eligibility </li></ul><ul><li>Address Management </li></ul><ul><li>address validation </li></ul><ul><li>data cleansing </li></ul><ul><li>data maintenance </li></ul><ul><li>Portfolio Analysis </li></ul><ul><li>predictive analytics </li></ul><ul><li>pricing and loss reserving </li></ul><ul><li>assessing policy saturation </li></ul><ul><li>Marketing </li></ul><ul><li>micro-marketing </li></ul><ul><li>assessing penetration levels </li></ul><ul><li>identifying competitive threats </li></ul>Government & Services Insurance & Finance Communications & Media
  22. 22. … even for mass market?
  23. 23. Yes, but … … there’s no a killer app. yet
  24. 24. Examples (1) Source: http://www.zoocasa.com/
  25. 25. Examples (2) Source: http://sanfrancisco.crimespotting.org/
  26. 26. Examples (3) Source: http://www.istat.it/popolazione/graficidinamici/census/index.html I’m here :)
  27. 27. What we want: SpagoBI LI strategy <ul><li>Improve the coordination effort in the Location Intelligence area </li></ul><ul><li>Disseminate BI knowledge in GIS world and vice-versa </li></ul><ul><li>Promote a standard based integration between Business Intelligence Suites and Geographical Systems </li></ul><ul><li>Strengthen connections between OSBI & OS-GIS communities </li></ul><ul><li>Foster OS Location intelligence enterprise adoption </li></ul>Break internal and external LI adoption barriers through integration & evangelization
  28. 28. What we do: SpagoBI LI Engines GeoEngine Architecture: Catalogue Main functionalities map’s internal repository map thematization (choropleth) layers management multi KPI management on-the-fly KPI re-aggregation inline chart data detail view cross navigation map navigation controls map print & exportation save map analysis state Geo Report Engine Architecture: Bridge, GeoDWH Main Functionalities: integration with external GIS (WMF & WFS) map thematization (choropleth & proportional) advanced layers management multi KPI management on-the-fly KPI re-aggregation inline cross navigation (popup) data detail view standard cross navigation (new win) advanced map navigation controls map print & exportation save map analysis state
  29. 29. GeoEngine SVG Map Catalogue DWH GeoEngine SQL, MDX Custom WS
  30. 30. GeoReportEngine DWH GeoReportEngine GIS SQL, MDX WMS, WFS
  31. 31. Where we are going: SpagoBI LI roadmap <ul><li>New functionalities: </li></ul><ul><ul><li>Geo dashboards </li></ul></ul><ul><ul><li>Inline filters </li></ul></ul><ul><ul><li>Spatial OLAP </li></ul></ul><ul><ul><li>New thematizations </li></ul></ul><ul><ul><li>Multivariate Geo analysis </li></ul></ul><ul><ul><li>4D Geo analysis (space + time) </li></ul></ul><ul><ul><li>… </li></ul></ul><ul><li>New initiatives: </li></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>GeoBI </li></ul></ul>
  32. 32. GeoBI Inititative <ul><li>What? Open community focused on Open Source LI </li></ul><ul><li>When? First half of June </li></ul><ul><li>Why? To foster the pervasive adoption of Location Intelligence through open sourcesoftware. </li></ul><ul><li>Who? SpagoWorld, INOVA, … </li></ul><ul><li>How? </li></ul><ul><ul><li>Creating a new value proposition </li></ul></ul><ul><ul><li>Respecting the separation of concerns </li></ul></ul><ul><ul><li>Making incremental growth easy </li></ul></ul><ul><ul><li>Lowering TCO </li></ul></ul>
  33. 33. With whom: the partnership with INOVA <ul><li>INOVA is an Italian IT enterprise , focused on the realization of on-line and off-line information systems </li></ul><ul><li>INOVA have strong knowledge in the BI and GIS domains. </li></ul><ul><li>INOVA manages the OS project GeoReport , which is the heart of the new SpagoBI GeoReportEngine </li></ul><ul><li>INOVA and SpagoBI work together to accelerate the enterprise adoption of Location Intelligence solutions </li></ul>Links http://www.inovaos.it http://www.geobi.org
  34. 34. Online DEMO http://spagobi.eng.it/SpagoBI
  35. 35. Offline DEMO
  36. 36. DEMO: Sales Director Sales Director Login
  37. 37. DEMO: Sales Director Sales Director Analytical documents
  38. 38. DEMO: Sales Director Sales Director Analytical documents “Sales by area” NOTE: Sales Director. Thanks to his role, he can freely decide on which area the analysis has to be focused.
  39. 39. DEMO: Sales Director Sales Director Analytical documents “Sales by area”
  40. 40. DEMO: Sales Director Sales Director Analytical documents “Sales by area”
  41. 41. DEMO: Sales Director Sales Director Analytical documents “Sales by area”
  42. 42. DEMO: Sales Managers Sales Managers Login
  43. 43. DEMO: Sales Managers Sales Managers Analytical documents “Sales by city” NOTA : Sales Manager with responsibility for the North area. Because of his role, he cannot freely decide on which area the analysis has to be focused.
  44. 44. DEMO: Sales Managers Sales Managers Analytical documents “Sales by city”
  45. 45. DEMO: Sales Managers Sales Managers Analytical documents “Sales by city”
  46. 46. DEMO: Sales Managers Sales Managers Analytical documents “Sales by city”
  47. 47. Q&A
  48. 48. Thanks
  49. 49. Links www.slideshare.net/spagoworld www.spagobi.org www.spagoworld.org /blog www.eng.it
  50. 50. Licence Attribution-NonCommercial-ShareAlike Source: http://creativecommons.org/licenses/by-nc-sa/3.0/
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×