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Location Intelligence: when Business Intelligence meets Cartography

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The presentation intends to show the location intelligence functionalities provided by SpagoBI, the Open Source Business Intelligence suite backed by Engineering Group. It will focus in particular on …

The presentation intends to show the location intelligence functionalities provided by SpagoBI, the Open Source Business Intelligence suite backed by Engineering Group. It will focus in particular on GeoReport, the new cartographic OGC compliant analytical engine, recently added to the suite. GeoReport Engine capabilities in terms of business data and spatial data linkage, GIS interaction, map thematization and geolocalization of analysis will be described in details. The location intelligence roadmap of SpagoBI will be presented in the end. A short demo of the engine will follow the presentation.

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  • 1. Open Source Business Intelligence
  • 2. Location Intelligence when Business Intelligence meets Cartography Andrea Gioia (andrea.gioia@eng.it)
  • 3. Agenda
    • Location Intelligence
      • What is LI?
      • Internal & external barriers
      • Internal & external drivers
      • Who is it for?
    • Location Intelligence in SpagoBI
      • What we want
      • What we do
      • Where we are going
    • DEMO
  • 4. Definition Location Intelligence is the capacity to combining spatial data with other business data in order to gain critical insights, make better decisions and optimize important processes and applications Source: http://en.wikipedia.org/wiki/Thematic_map
  • 5. Thematic maps Thematic maps are maps that tell a story about a place more than merely describe where something is located in space Source: From Place to Space: The Psychological Achievement in Thematic Mapping , Barbara Petchenik. 1979 - American Cartographer 1 Barbara Petchenik (1979).
  • 6. An old idea (1) … Dr. John Snow, Physician 1852 Cholera Map
  • 7. An old idea (2) … Charles Joseph Minard, Engineer 1869 Napoleon’s Russian Campaign 1812
  • 8. … in a new context Location Intelligence GIS visualization spatial analysis workflow management information dissemination data management BI visualization & distribution data analysis OLAP metadata management data integration Spatial Data vector data raster data Business Data DWH ODS
  • 9. Two worlds coming together Location Intelligence GIS visualization spatial analysis workflow management information dissemination data management BI visualization & distribution data analysis OLAP metadata management data integration Spatial Data vector data raster data Business Data DWH ODS ?
  • 10. Internal Integration barriers
  • 11. Strategic barriers: cooperation vs competition It’s not easy to balance cooperation at the technology level and competition at the market level
  • 12. Cultural barriers: ignorance & misperceptions BI folks usually overestimate complexity of GIS GIS folks usually underestimate complexity of BI
  • 13. External adoption barriers
  • 14. Perception barriers: tactical vs strategic buying
    • High perceived TCO
    • No dedicated budget
    • Other analytical priorities
    • Difficult change management
    • Internal skills shortage
  • 15. External drivers Growing awareness of location-enabled services The availability of high-quality, current and complete data The rise of web services as a better-faster-cheaper deployment model
  • 16. Internal drivers Better business decisions “ Everything is related to everything else, but near things are more related than distant things” First law of geography - Waldo Tobler Spatial data are pervasive “ 80% of all data stored in corporate databases have a spatial component” An introduction to GIS: linking maps to databases - Franklin&Al . Valorize a dormient asset
  • 17. Technical architectures Geo DWH Bridge Catalogue integration costs
  • 18. Who is it for? ? And much more: industry, retailer, real estate, utility, transportation … Who is it not for?
    • Entity Authentication
    • fraud detection
    • risk profiling and scoring
    • advanced analytics
    • Sustainable Compliance
    • risk assessment
    • improved monitoring
    • compliance auditing & reporting
    • Operations
    • customer serviceability
    • cost avoidance
    • network planning
    • Information Integration
    • improved data integrity
    • a “one client view”
    • reducing cascading errors
    • Marketing Services
    • property-level campaigns
    • neighborhood context
    • repeat marketing tracking
    • Customer Service
    • pre-sales qualification
    • dispatch efficiencies
    • multi-product eligibility
    • Address Management
    • address validation
    • data cleansing
    • data maintenance
    • Portfolio Analysis
    • predictive analytics
    • pricing and loss reserving
    • assessing policy saturation
    • Marketing
    • micro-marketing
    • assessing penetration levels
    • identifying competitive threats
    Government & Services Insurance & Finance Communications & Media
  • 19. Examples (1) Source: http://www.zoocasa.com/
  • 20. Examples (2) Source: http://sanfrancisco.crimespotting.org/
  • 21. Examples (3) Source: http://www.istat.it/popolazione/graficidinamici/census/index.html I’m here :)
  • 22. What we want: SpagoBI LI strategy
    • Improve the coordination effort in the Location Intelligence area
    • Disseminate BI knowledge in GIS world and vice-versa
    • Promote a standard based integration between Business Intelligence Suites and Geographical Systems
    • Strengthen connections between OSBI & OS-GIS communities
    • Foster OS Location intelligence enterprise adoption
    Break internal and external LI adoption barriers through integration & evangelization
  • 23. What we do: SpagoBI LI Engines GeoEngine Architecture: Catalogue Main functionalities map’s internal repository map thematization (choropleth) layers management multi KPI management on-the-fly KPI re-aggregation inline chart data detail view cross navigation map navigation controls map print & exportation save map analysis state Geo Report Engine Architecture: Bridge, GeoDWH Main Functionalities: integration with external GIS (WMF & WFS) map thematization (choropleth & proportional) advanced layers management multi KPI management on-the-fly KPI re-aggregation inline cross navigation (popup) data detail view standard cross navigation (new win) advanced map navigation controls map print & exportation save map analysis state
  • 24. GeoEngine SVG Map Catalogue DWH GeoEngine SQL, MDX Custom WS
  • 25. GeoReportEngine DWH GeoReportEngine GIS SQL, MDX WMS, WFS
  • 26. Where we are going: SpagoBI LI roadmap
    • New functionalities:
      • Geo dashboards
      • Inline filters
      • Spatial OLAP
      • New thematizations
      • Multivariate Geo analysis
      • 4D Geo analysis (space + time)
    • New initiatives:
      • Blog
      • GeoBI
  • 27. With whom: the partnership with INOVA
    • INOVA is an Italian IT enterprise , focused on the realization of on-line and off-line information systems
    • INOVA have strong knowledge in the BI and GIS domains.
    • INOVA manages the OS project GeoReport , which is the heart of the new SpagoBI GeoReportEngine
    • INOVA and SpagoBI work together to accelerate the enterprise adoption of Location Intelligence solutions
    Links http://www.inovaos.it http://www.geobi.org
  • 28. Demo
  • 29. DEMO: Sales Director Sales Director Login
  • 30. DEMO: Sales Director Sales Director Analytical documents
  • 31. DEMO: Sales Director Sales Director Analytical documents “Sales by area” NOTE: Sales Director. Thanks to his role, he can freely decide on which area the analysis has to be focused.
  • 32. DEMO: Sales Director Sales Director Analytical documents “Sales by area”
  • 33. DEMO: Sales Director Sales Director Analytical documents “Sales by area”
  • 34. DEMO: Sales Director Sales Director Analytical documents “Sales by area”
  • 35. DEMO: Sales Managers Sales Managers Login
  • 36. DEMO: Sales Managers Sales Managers Analytical documents “Sales by city” NOTA : Sales Manager with responsibility for the North area. Because of his role, he cannot freely decide on which area the analysis has to be focused.
  • 37. DEMO: Sales Managers Sales Managers Analytical documents “Sales by city”
  • 38. DEMO: Sales Managers Sales Managers Analytical documents “Sales by city”
  • 39. DEMO: Sales Managers Sales Managers Analytical documents “Sales by city”
  • 40. Q&A
  • 41. Thanks
  • 42. Links www.slideshare.net/spagoworld www.spagobi.org www.spagoworld.org /blog www.eng.it
  • 43. Licence Attribution-NonCommercial-ShareAlike Source: http://creativecommons.org/licenses/by-nc-sa/3.0/