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Client Portfolio: With a focus in the legal and intellectual property space, portfolio represents 500+ attorney
law firms and Fortune 500 corporations, SMB in technology, communications, education, media,
government, retail and professional service providers.
Global Branding Rollout: Client outsourced entire marketing and PR function to The
Midas Center. Top priority included a new identity program with a brand compliance guide for
offices throughout Americas, Europe and Asia.
Global Brand Rollout: A new online presence was integrated as part of the rebranding
initiative for the intellectual asset management company. The Midas Center
launched the company wide rollout within three months from strategy, to print-
and digital implementation.
Online Branding Digital branding for global business included search optimization, online
campaign strategy and development. Prior to the branding services, client’s name and keywords
were non-existent. Within three months, client dominated the first pages of search.
Product Launch Campaign: New product launch integrated traditional
and digital advertising, PR and direct marketing.
Thought Leadership Campaign: Market research campaign integrated
traditional and digital marketing.
User Community Blog: MeetingInTheDenn.com, a user community blog
was launched in 2005. Within the first week of launching the blog, 100% of the active
users registered to participate and began engaging with customer service.
Event Marketing Campaign: Award-winning program generated leads from
event marketing efforts that resulted to $10 million growth in revenue.
Law Firm Branding System: Award winning flexible brochure system included
on-demand collateral for a 500 attorney law firm with multiple sub-brand practices.
Event Collateral Design: Award-winning creative design for women attorney networking
group annual events.
Presentation and User Interface Design: New product demo design for sales
presentations included CD mailers, web-based demos and new product launch design concepts.
Hyper-Local Media Launch: Designed, executed and monetized online community
sites integrated with other community platforms and social media sites.
Community Development: Grew user community to 10% of actual population of town within
the first quarter. Plan of growth included a bundle of iHEART-branded domains throughout northern
Indiana. Developed Buzz Patrol, a team of local content providers. Trained sales team.
Online Wedding Magazine: Published a local wedding magazine that integrated social
channels. Within launching the site, there were 20 paid members.
Digital Program: Designed and developed online strategy for public school system
corporation of 3500 students with six schools. Program included social media strategy, team
training and Facebook advertising campaign that led to 2600% ROI within six weeks.
Design: Art directed, project management, copywriting, image selection,
illustration and design for an 8-page brochure.
Design: Thank you stationery bundle for clients to pay gratitude forward.
Annual Report Design: Art directed, photography and project management for Marshall
County Community Foundation.
Annual Fundraising Campaign: Art directed, photography and project management
for Marshall County Community Foundation.
$200 Work Week Challenge
Content Strategist: Retained by agency to develop content strategy, development and
influencer outreach for leading fashion brand. A $200 Work Week Challenge led to a series of five
posts from Fashion Night Out activities.
Content Strategist: Storytelling content for fashion brand’s work outfits featured a cowork
owner and was published on Workshifting.com.
Another pitch led to an opportunity to showcase spring fashion on the Today Show.
Event Coverage: Launched a new practice in 2011 for businesses who rely on the speaker
circuit to get added publicity from content captured and published by Event Correspondent
Questions? Let’s Connect!
- Andrea Cook
Connect with Andrea Cook online: