Portfolio andreacook


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Portfolio andreacook

  1. 1. Andrea Cook Portfolio presented by Connect with Andrea Cook online: Twitter.com/andreacook LinkedIn.com/in/andreacook Pinterest.com/andreacook About.me/andreacook
  2. 2. Andrea Cook Client Portfolio: With a focus in the legal and intellectual property space, portfolio represents 500+ attorney law firms and Fortune 500 corporations, SMB in technology, communications, education, media, government, retail and professional service providers.
  3. 3. Global Branding Rollout: Client outsourced entire marketing and PR function to The Midas Center. Top priority included a new identity program with a brand compliance guide for offices throughout Americas, Europe and Asia. Andrea Cook
  4. 4. Global Brand Rollout: A new online presence was integrated as part of the rebranding initiative for the intellectual asset management company. The Midas Center launched the company wide rollout within three months from strategy, to print- and digital implementation. (Before) Andrea Cook
  5. 5. Online Branding Digital branding for global business included search optimization, online campaign strategy and development. Prior to the branding services, client’s name and keywords were non-existent. Within three months, client dominated the first pages of search. Andrea Cook
  6. 6. Product Launch Campaign: New product launch integrated traditional and digital advertising, PR and direct marketing. Andrea Cook
  7. 7. Thought Leadership Campaign: Market research campaign integrated traditional and digital marketing. Andrea Cook
  8. 8. User Community Blog: MeetingInTheDenn.com, a user community blog was launched in 2005. Within the first week of launching the blog, 100% of the active users registered to participate and began engaging with customer service. Andrea Cook
  9. 9. Event Marketing Campaign: Award-winning program generated leads from event marketing efforts that resulted to $10 million growth in revenue. Andrea Cook
  10. 10. Law Firm Branding System: Award winning flexible brochure system included on-demand collateral for a 500 attorney law firm with multiple sub-brand practices. Andrea Cook
  11. 11. Event Collateral Design: Award-winning creative design for women attorney networking group annual events. Andrea Cook
  12. 12. Presentation and User Interface Design: New product demo design for sales presentations included CD mailers, web-based demos and new product launch design concepts. Andrea Cook
  13. 13. Hyper-Local Media Launch: Designed, executed and monetized online community sites integrated with other community platforms and social media sites. Andrea Cook
  14. 14. Community Development: Grew user community to 10% of actual population of town within the first quarter. Plan of growth included a bundle of iHEART-branded domains throughout northern Indiana. Developed Buzz Patrol, a team of local content providers. Trained sales team. Andrea Cook
  15. 15. Online Wedding Magazine: Published a local wedding magazine that integrated social channels. Within launching the site, there were 20 paid members. Andrea Cook
  16. 16. Digital Program: Designed and developed online strategy for public school system corporation of 3500 students with six schools. Program included social media strategy, team training and Facebook advertising campaign that led to 2600% ROI within six weeks. Andrea Cook
  17. 17. Design: Art directed, project management, copywriting, image selection, illustration and design for an 8-page brochure. Andrea Cook
  18. 18. Design: Thank you stationery bundle for clients to pay gratitude forward. Andrea Cook
  19. 19. Annual Report Design: Art directed, photography and project management for Marshall County Community Foundation. Andrea Cook
  20. 20. Annual Fundraising Campaign: Art directed, photography and project management for Marshall County Community Foundation. Andrea Cook
  21. 21. $200 Work Week Challenge Content Strategist: Retained by agency to develop content strategy, development and influencer outreach for leading fashion brand. A $200 Work Week Challenge led to a series of five posts from Fashion Night Out activities. Andrea Cook
  22. 22. Content Strategist: Storytelling content for fashion brand’s work outfits featured a cowork owner and was published on Workshifting.com. Another pitch led to an opportunity to showcase spring fashion on the Today Show. Andrea Cook
  23. 23. Event Coverage: Launched a new practice in 2011 for businesses who rely on the speaker circuit to get added publicity from content captured and published by Event Correspondent services. Andrea Cook
  24. 24. Thank you. Questions? Let’s Connect! - Andrea Cook Connect with Andrea Cook online: Twitter.com/andreacook LinkedIn.com/in/andreacook Pinterest.com/andreacook About.me/andreacook email: andrea.gayle.cook@gmail.com