SXSW 2014
Top Takeaways by Andrea Cook, #DigitalDash
SXSW 2014 - Top Takeaways by Andrea Cook #DigitalDash
Why do over 30,000 of the Who's Who of all
things digital and innova...
SXSW 2014 - Top Takeaways by Andrea Cook #DigitalDash
Here are some of my key takeaways from
SXSW…
But first, let me show ...
SXSW 2014 - Top Takeaways by Andrea Cook #DigitalDash
Human connections with old
friends from past events and new
friends ...
SXSW 2014 - Top Takeaways by Andrea Cook #DigitalDash
You may see selfies, but I see
people who inspire me and help
me to ...
SXSW 2014 - Top Takeaways by Andrea Cook #DigitalDash
SXSW is more than a party
and social media is more
than metrics, rig...
SXSW 2014 - Top Takeaways by Andrea Cook #DigitalDash
Takeaway One:
Spirit of Humanity
The ooey-gooey stuff like fun, conn...
SXSW 2014 - Top Takeaways by Andrea Cook #DigitalDash
Takeaway One:
Spirit of Humanity
From the front row at the SNOOP sho...
SXSW 2014 - Top Takeaways by Andrea Cook #DigitalDash
Takeaway Two:
3D Printing Gets Dunked
In 2013, I learned that stilet...
SXSW 2014 - Top Takeaways by Andrea Cook #DigitalDash
Takeaway Three:
Wearable Tech Gets Fashionable
Did someone say weara...
SXSW 2014 - Top Takeaways by Andrea Cook #DigitalDash
Speaking of selfies… let me show you
some more of those SXSW
selfies…
SXSW 2014 - Top Takeaways by Andrea Cook #DigitalDash
Takeaway Three:
Wearable Tech Gets Fashionable
When it comes to the ...
SXSW 2014 - Top Takeaways by Andrea Cook #DigitalDash
Takeaway Four:
Robot Friends Are Awesome
Meet one of my new friends ...
SXSW 2014 - Top Takeaways by Andrea Cook #DigitalDash
Takeaway Four:
Privacy, The New Black (that man is oversharing)
This...
Special thanks to:
Nurenu
as the exclusive sponsor of the
real-time event content coverage
and to
Paypal
for providing the...
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My Takeaways of SXSW and the Selfies You Love to Hate

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Why do over 30,000 of the Who's Who of all things digital and innovative travel to Austin for SXSW? Is it just about wearing sandals and eating BBQ while socialites and influencers post selfies as they party with their internet friends?

Why yes, it is. But SXSW is much more. Here are my takeaways, but first, let me show you a selfie...

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My Takeaways of SXSW and the Selfies You Love to Hate

  1. 1. SXSW 2014 Top Takeaways by Andrea Cook, #DigitalDash
  2. 2. SXSW 2014 - Top Takeaways by Andrea Cook #DigitalDash Why do over 30,000 of the Who's Who of all things digital and innovative travel to Austin for SXSW? Is it just about wearing sandals and eating BBQ while socialites and influencers post selfies as they party with their internet friends? Yes. But there is more!
  3. 3. SXSW 2014 - Top Takeaways by Andrea Cook #DigitalDash Here are some of my key takeaways from SXSW… But first, let me show you some of those selfies!
  4. 4. SXSW 2014 - Top Takeaways by Andrea Cook #DigitalDash Human connections with old friends from past events and new friends were made during this conference.
  5. 5. SXSW 2014 - Top Takeaways by Andrea Cook #DigitalDash You may see selfies, but I see people who inspire me and help me to be a better human.
  6. 6. SXSW 2014 - Top Takeaways by Andrea Cook #DigitalDash SXSW is more than a party and social media is more than metrics, right friends?
  7. 7. SXSW 2014 - Top Takeaways by Andrea Cook #DigitalDash Takeaway One: Spirit of Humanity The ooey-gooey stuff like fun, connection, music and the creative spirit may be difficult to justify to your spouse or boss, but they are all critical to business development and success. We are humans, not pixels. Imagine Don Draper thriving if he spoke in metrics instead of anecdotal experience.
  8. 8. SXSW 2014 - Top Takeaways by Andrea Cook #DigitalDash Takeaway One: Spirit of Humanity From the front row at the SNOOP show to the up-and- coming indie performers playing at DeliRadio’s house party or the onstage performances at the Paypal lounge, I realized that music is an essential component to my own creativity and motivation. When the music plays, we relax and connect. The human spirit comes alive transforming an idea into a business and relationships into partnerships.
  9. 9. SXSW 2014 - Top Takeaways by Andrea Cook #DigitalDash Takeaway Two: 3D Printing Gets Dunked In 2013, I learned that stilettos and skulls could be printed. The 3D printing buzz in 2014? Plastic toys and Oreos. What is interesting to me is that last year we were creating human body parts and this year we seem to be creating cookies. No doubt however the food science industry’s 3D bioprinting of meat and creation of nutritional drink mixes will shake up the the future of our health industry.
  10. 10. SXSW 2014 - Top Takeaways by Andrea Cook #DigitalDash Takeaway Three: Wearable Tech Gets Fashionable Did someone say wearable tech and fashion? I’ve got more to share about this, but first, let me take a selfie…
  11. 11. SXSW 2014 - Top Takeaways by Andrea Cook #DigitalDash Speaking of selfies… let me show you some more of those SXSW selfies…
  12. 12. SXSW 2014 - Top Takeaways by Andrea Cook #DigitalDash Takeaway Three: Wearable Tech Gets Fashionable When it comes to the wearable technology trends, aesthetics and styles were showcased over function. From the gazillion early tech adopters in Austin, I only saw two people wearing Google Glass. This month, Google announced they are working with the designer behind Ray-ban and Oakley. As wearable tech like Glass and FitBit begin to integrate fashion and design, will sales increase? Time will tell.
  13. 13. SXSW 2014 - Top Takeaways by Andrea Cook #DigitalDash Takeaway Four: Robot Friends Are Awesome Meet one of my new friends I met. Her name is Brianna. She and I walked down the sidewalk in Austin and talked about how she was “really” in California, but was seconds ago in London. Brianna appears like a flat screen monitor and Segway mashup, however, this smart use of virtual reality, wearable technology time travel and teleporting capabilities may transform business as we once knew it.
  14. 14. SXSW 2014 - Top Takeaways by Andrea Cook #DigitalDash Takeaway Four: Privacy, The New Black (that man is oversharing) This year’s hottest trend represented at SXSW was based on the theme of privacy. Who owns our personal data? Who will protect our privacy? Speakers like Edward Snowden and Julian Assange combined with the new trend of “shh apps” like Secret, Whisper, Wickr, TigerText, Gryphn, Frankly, Vibe, Rumr, etc., forc e us to consider our position on privacy and security and our values represented in politics, parenting, marketing, global governance, ethics, morals, education and more. Let’s discuss!
  15. 15. Special thanks to: Nurenu as the exclusive sponsor of the real-time event content coverage and to Paypal for providing the #paypalit perks including access to the lounge as the hottest spot at #SXSW and to The Hobb Family, TOTT SXSW 2014 Top Takeaways by Andrea Cook, #DigitalDash
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