Your SlideShare is downloading. ×
0
Live Event Correspondent Overview
Live Event Correspondent Overview
Live Event Correspondent Overview
Live Event Correspondent Overview
Live Event Correspondent Overview
Live Event Correspondent Overview
Live Event Correspondent Overview
Live Event Correspondent Overview
Live Event Correspondent Overview
Live Event Correspondent Overview
Live Event Correspondent Overview
Live Event Correspondent Overview
Live Event Correspondent Overview
Live Event Correspondent Overview
Live Event Correspondent Overview
Live Event Correspondent Overview
Live Event Correspondent Overview
Live Event Correspondent Overview
Live Event Correspondent Overview
Live Event Correspondent Overview
Live Event Correspondent Overview
Live Event Correspondent Overview
Live Event Correspondent Overview
Live Event Correspondent Overview
Live Event Correspondent Overview
Live Event Correspondent Overview
Live Event Correspondent Overview
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Live Event Correspondent Overview

857

Published on

Live reporting from conferences is one of the many emerging trends reshaping the world of professional development as social media evolves and the PR industry searches for new service offerings that …

Live reporting from conferences is one of the many emerging trends reshaping the world of professional development as social media evolves and the PR industry searches for new service offerings that provide value to their clients. Now, when business leaders hop on the speaker circuit to promote their industry leading subject matter, they aren't confined to the individuals located in the four corners of the conference room. When businesses hire a professional event correspondent to report live from their keynote address or panel discussion, the real-time service can have a major impact on exposure and brand awareness that results in a significant return on investment.

A Live Event Correspondent will optimize your investment on your key events.

Want to learn more? Contact Andrea Cook by email acook-at-themidascenter-dot-com- or by phone (574) 936 7058.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
857
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Transcript

    • 1. Presented By: Andrea Cook, Live Event CorrespondentThis Just In . . .Key Benefits of Hiring anevent correspondent get more event correspondent services
    • 2. Presented By: Andrea Cook, Live Event Correspondent 20% of a company’sThis Just In . . . marketing budget is dedicated to events. event correspondent services
    • 3. Presented By: Andrea Cook, Live Event Correspondent Consider all of theThis Just In . . . resources you invest in your events. event correspondent services
    • 4. Presented By: Andrea Cook, Live Event CorrespondentThis Just In . . . why limit your event investment to the individuals in the four corners of the room? event correspondent services
    • 5. Presented By: Andrea Cook, Live Event Correspondent getThis Just In . . . more from your next event why limit your event investment to the individuals in the four corners of the room? live event correspondent services event correspondent
    • 6. what is a live Presented By:event correspondent? Andrea Cook, Live Event Correspondent get This Just In . . . more from your next event why limit your event investment to the individuals in the four corners of the room? live event correspondent services event correspondent
    • 7. what is a live Presented By:event correspondent? Andrea Cook, Live Event Correspondent live event correspondent: experienced media professional leading the industry’s best practices for value-added event marketing. event investment get more from your next event live event correspondent
    • 8. live event correspondent services get more from your next event More on this cutting edge service . . . • provides live coverage from events • transforms key events into content • broadcasts your brand and message through social media channels • produces online real time updates from the industry hot spot • increases exposure and grows thought leadership prior, during and after events  
    • 9. live event correspondent services get more from your next event Presented By: Andrea Cook, Live Event Correspondent Live Media Coverage. . . media coverage
    • 10. live event correspondent services get more from your next event Presented By: Andrea Cook, Live Event Correspondent Live Media Coverage. . . Covers a variety of live events. includes webinars, award receptions, training sessions, promotions, sponsored events, industry conferences, book tours, etc. Integrates with more media channels. delivers and connects event-related updates of client brand profiles and links by e-mail blasts, Twitter, LinkedIn, Facebook, Instagram, partner sites, blog posts, event-related apps, etc. Delivers timely posts with 1-2-3 purpose. promotes upcoming events, shares #hashtag and link updates, announces relative event information, shares live updates via twitter, streams video, posts event photos, captures and tags contacts, gathers quotes, collects rich content and sound bytes, drives engagement with post-event wrap up, repurposes content for future use, etc. Translates event data into content. collects the full experience with on-site photos, quotes, takeaways both in real-time and as a review, captures content for future search optimization and marketing collateral such as case studies, white papers, e-books, etc.   media coverage
    • 11. live event correspondent services get more from your next event "I believe [ Andreas event correspondent services will ] hit a chord that will resonate with many agencies / promotors. I invite her to help us grow the 140 events in 2012." by Jeff Pulver,  Producer of global #140Conf movement, Founder of Vonage What Leaders Are Saying . . . "Excellent coverage of Blogworld Expo NY has been posted by Andrea Cook."  by Neil Glassman WhizBangPowWow and Social Times on live tweeting coverage for Social Fresh “I fully intend to hire Andrea to cover my promotional events in 2012. “ "We were thrilled with the series of posts - Jason Falls, author of No Bullshit Social Media and Andrea captured on our Facebook Marketing presentation in Chicago."  owner of Exploring Social Media. by Michele Warther, Webtrends Community Director on live blogging from Facebook Sessions, Chicago  “I met Andrea at the Blog World Expo. She covered a session that I was presenting. Two weeks later, we hired her to cover my company’s conference in Chicago. Live event consultants are a great idea, Andrea’s leading the way.“ - Justin Kistner, Director of Social Products, Webtrends "Andrea has anunusual amount of energy and talent and her ability to reach people is unmatched. I’m happy to endorse her service. She’s the real deal."  by Dennis Yu, Facebook Marketing Expert, CEO of BlitzLocal
    • 12. live event correspondent services get more from your next event Key Benefits of an Event Correspondent #1 Builds the Brand #2 Grows Demand #3 Cut Expenses #4 Create Rich Content #5 Succeed as Speakers #6 Develops Engagement
    • 13. live event correspondent services get more from your next event Key Benefits of an Event Correspondent #1 Builds the Brand Broadcast your message beyond the four walls of conference room and increase your exposure by over 5000%.
    • 14. live event correspondent services getKey Benefits of an Event Correspondent #1 Builds the Brand more from your next event Key Benefits for Lexis Nexis online media channels used: #1 Builds the Brand Broadcast your message beyond the four walls of conference room and increase your exposure by over 5000%.
    • 15. live event correspondent services getKey Benefits of an Event Correspondent #1 Builds the Brand more from your next event credibility reputation thought leadership Broadcast your message beyond the four walls of conference room and increase your exposure by over 5000%.
    • 16. live event correspondent services getKey Benefits of an Event Correspondent #2 Grows Demand more from your next event credibility reputation thought leadership inbound marketing attention grabbing online optimization
    • 17. live event correspondent services getKey Benefits of an Event Correspondent #2 Grows Demand more from your next event credibility reputation thought leadership inbound marketing attention grabbing online optimization content, links, visual imagery, touchpoints, variety of media channels, added market reach, longevity, integrate with media and analysts, more contact availability, added opportunity for engagement and more.
    • 18. live event correspondent services getKey Benefits of an Event Correspondent #3 Cut Expenses more from your next event Current Approach Travel and Desk-Time Away Marketing Personnel PR Agency Fees Photography Costs Press Announcements Sponsorship Packages Speaking Engagements
    • 19. live event correspondent services getKey Benefits of an Event Correspondent #3 Cut Expenses more from your next event Current Approach Travel and Desk-Time Away Marketing Personnel PR Agency Fees Photography Costs Press Announcements Sponsorship Packages Speaking Engagements Optimized Approach Dedicated Deliverables Pre-Event Announcements Live Event Updates Post Event Reviews Available Repurposed Content Copy, Images, Quotes, Takeaways
    • 20. live event correspondent services getKey Benefits of an Event Correspondent #4 Create Rich Content more from your next event Timely updates include: Pre-Event Announcements Live Event Updates Post Event Reviews Typical content: Copy, Images, Quotes, Takeaways Features: Event Schedule, Event Information, Speaker Bio, Trending Topics, Event Experience Repurposed Content: Ghost Writing for Expert Posts, Case Studies,  White Papers, Webinars, eBooks, Media Kits, etc. 
    • 21. live event correspondent services getKey Benefits of an Event Correspondent #5 Succeed as Speakers more from your next event Typical Speaking Scenario Event promoter schedules you as a presenter. Expert prepares a presentation, takes time away from client work, travels to conference. Presenter delivers a dynamic industry leading session to conference attendees followed with a brief networking opportunity. Expert hurries back to the plane, then to the office.
    • 22. live event correspondent services getKey Benefits of an Event Correspondent #5 Succeed as Speakers more from your next event Typical Speaking Scenario Event promoter schedules you as a presenter. Youve made a lot of investment to build your brand in the speaker circuit. Expert prepares a presentation, takes time away Are you relying on chance from client work, travels to conference. and slim grass root efforts to grow your reputation as Presenter delivers a dynamic industry leading session a thought leader? to conference attendees followed with a brief networking opportunity. Expert hurries back to the plane, then to the office. > Sound familiar?
    • 23. live event correspondent services getKey Benefits of an Event Correspondent #5 Succeed as Speakers more from your next event Successful Speaker Circuit Featuring the expert’s industry know-how provides traction to get future speaking engagements and increased recognition as a thought leader. Broadcasting sound bytes of the presentation attracts more market reach during the live event. Capturing the takeaways of the event provides content that can easily be repurposed for media kits, securing future speaking engagements.
    • 24. live event correspondent services getKey Benefits of an Event Correspondent #6 Develops Engagement more from your next event Connect. Converse. Click. Networking Grow digital community of contacts. Build interest. Conversation Interact with community. Reach market, get data. Audience Growth Access network easily and measure the increase of connection and engagement.
    • 25. live event correspondent services get more from yourKey Benefits of an Event Correspondent next event #1 Builds the Brand #2 Grows Demand #3 Cut Expenses #4 Create Rich Content #5 Succeed as Speakers #6 Develops Engagement
    • 26. live event correspondent services get more from yourKey Benefits of an Event Correspondent next eventServices Available On-Demand Event Coverage Event Coverage Plan+ Sponsorship Plans Corporate Event Marketing Strategy Consulting Media + Event Education Development
    • 27. live event correspondent serviceslive event correspondent services #1 Builds the Brand credibilityKey Benefits of an Event Correspondent Presented By: reputation thought leadership #2 Grows Demand Andrea Cook,Services Available Live Event Correspondent inbound marketingcontent, links, visual imagery, touchpoints, variety of media #3 Cut Expenses attention grabbingchannels, added market reach, longevity, integrate with #4 Create Rich Contentmedia and analysts, more contact availability, added online optimization #5 Succeed as Speakersopportunity for engagement and more. #6 Develops Engagement Q&A get more from your next event live event correspondent

    ×