So Why Pay Attention To Social Media? It Can Start A Crisis!
Question: How Many Spokespeople Does Your Company Have?
Question: How Many Spokespeople Does Your Company Have? Answer: As Many Employees, Family Member,Friends, Suppliers, Colleagues, and Associates of Your Business...That’s How Many
FedEx Holiday PR Disaster• On December 2011, customer video on YouTube shows delivery guy throwing their computer monitor over fence• Grabbed more than 4.5 million views on YouTube• Company responds on social media issuing apologies to dissatisﬁed customer
• FriendFeed – searches through whatever social media sources its members have added.• Technorati – searches through the blogosphere, but not other social media.• Google Blog Search – also searches through the blogosphere.• BlogPulse – also searches through the blogosphere.• Twitter Search – provides results only from Twitter.• Kurrently-real time search engine for Facebook and Twitter• Dipity – searches through social media sites and displays the results against a timeline.
Silence Isn’t Golden• These conversations are taking place with or without you, so ignoring them only eliminates you from the conversation and removes your company from the radar screens of the customer
Deputize!• Can’t Be Just You• Set Guidelines• Get Others to Engage