• Save
Webing – social marketing campaign ideas. Idee per campagne social marketing.
Upcoming SlideShare
Loading in...5
×
 

Webing – social marketing campaign ideas. Idee per campagne social marketing.

on

  • 408 views

Social marketing campaign ideas. Engagement campaigns. ...

Social marketing campaign ideas. Engagement campaigns.
Social applications. Facebook lead generation campaigns.

Idee per campagne social. Campagne engagement.
Applicazioni social. Campagne di lead generation su Facebook.

Statistics

Views

Total Views
408
Views on SlideShare
408
Embed Views
0

Actions

Likes
2
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Webing – social marketing campaign ideas. Idee per campagne social marketing. Webing – social marketing campaign ideas. Idee per campagne social marketing. Presentation Transcript

    • 16.759.415 people Like our clients. (10 February 2014 – h14:40) BUILDERS OF ENGAGEMENT
    • A COMPLETE SOCIAL MARKETING SYSTEM FOR ONLINE ENGAGEMENT. THINK OF US AS THE SPECIALISTS IN SOCIAL PROMOTIONS AND ENGAGEMENT CAMPAIGNS ON SOCIAL MEDIA. SOCIAL MEDIA STRATEGIES SOCIAL MARKETING CAMPAIGNS CONTENT & COMMUNITY MANAGEMENT
    • WE LIKE THEM & THEY LIKE US
    • SOCIAL MARKETING CAMPAIGNS WHAT'S TRENDY [Fully compliant with the Italian regulations on prize promotions and Facebook promotion guidelines]
    • PHOTO CONTEST CAN USE APPROVAL BY CM LIKE PAGE SIGN UP UPLOAD IMAGES TO GALLERY VIEW VOTE SHARE JURORS VOTE SHORTLIST INVITE FRIENDS GALLERY
    • PHOTO CONTEST •  Users Like the page •  Fill out the form •  Upload their images using Facebook, Instagram or Twitter (they can log in into Instagram and Twitter from within the Facebook application) •  Images are approved and published in the gallery •  Users can vote and share images. The voting feature is built into the application •  The 10 (or more) most voted images make the shortlist •  Winners are picked by the client
    • SOCIAL REWARD LIKE PAGE SIGN UP PASS THE GAME INVITE FRIENDS SHARE THE LOVE ENGAGE W/BRAND WHEN PLAY WHEN SHARE WHEN USE APP WHEN FRIENDS SUBSCRIBE MORE CHANCES OF WINNING GET POINTS
    • SOCIAL REWARD •  •  •  •  •  •  Users Like the page Fill out the form Pass the game (quiz, puzzle, memory game, etc.) Invite their friends Engage with brand (eg. browse products, services, destinations, promos, etc.) Vote, Tweet, Share brand's content (eg. Vote products, tweet a destination, share product images, etc.) •  Get points: •  when check in (check in = use the application) •  when pass the game (quiz, puzzle, etc.) •  when engage (eg. vote, tweet, share) •  when invited friends sign up •  Unlock Badges (1 Badge = 1 more chance to win)
    • TRAVEL CONTEST LIKE PAGE INVITE 3 FRIENDS WHEN SHARE MORE CHANCES OF WINNING SIGN UP
    • TRAVEL CONTEST •  •  •  •  Users Like the page Invite their friends to sign up Fill out the form Share an image on their timelines to unlock the Badge (and get one more chance to win)
    • PROMOFAN LIKE PAGE INVITE 3 FRIENDS GADGETS COUPONS PRODUCTS GET REWARD SIGN UP
    • PROMOFAN •  •  •  •  Users Like the page Fill out the form Pass the game (eg. quiz, puzzle, alter photo, etc.) Win the prize (usually a discount voucher, digital reward, download link, etc.)
    • CHARITY LIKE PAGE OPTIONAL SIGN UP JOIN THE CAUSE UNLOCK DONATION INVITE FRIENDS & SHARE
    • CHARITY •  •  •  •  •  Users Like the page A fill out form is not mandatory (but can be provided) Join the cause (eg. adopt a dog, fill a glass, etc.) Unlock the donation Share an image on their timelines
    • AFFINITY WITH ANIMALS WITH STEREOTYPES LIKE PAGE SIGN UP WITH PRODUCTS CALCULATE AFFINITY VIEW RESULTS & SHARE
    • AFFINITY •  Users Like the page •  Fill out the form •  Calculate affinity with a friend on Facebook (or with a character, with an animal, with a stereotype, with a product, etc.) •  View the affinity •  Share the results on their timelines
    • ABOUT US
    • 512 1M+ 12M FIND US IN 128M 1.7K J ZERO CAMPAIGNS SIGN UPS SOCIAL ACTIONS INVITES SENT LONDON MILAN ROME TWEETS CREATED 14,448 COFFEES DRUNK 498K AIR MILES FLOWN WE ARE PROUD CYCLISTS COMPLAINTS OUR FAVORITE FOOD 68% JAPANESE/PAN ASIAN 23% ITALIAN 8% LEBANESE 1% JUNK FOOD
    • CAMPAIGN SAMPLES
    • EURONICS ITALIA SOCIAL REWARD
    • EURONICS ITALIA ENGAGEMENT CONTEST
    • EURONICS ITALIA SOCIAL REWARD
    • MERIDIANA TRAVEL CONTEST
    • DISCOVERY CHANNEL PHOTO CONTEST
    • DISCOVERY CHANNEL PHOTO CONTEST
    • ALITALIA TRAVEL CONTEST 150.000 new Likes 1st Most Liked airline in Europe!
    • ALITALIA TRAVEL CONTEST
    • ALITALIA ENGAGEMENT CONTEST
    • TOMMY HILFIGER ENGAGEMENT CONTEST
    • TOMMY HILFIGER ENGAGEMENT CONTEST
    • PEPE JEANS LONDON ENGAGEMENT CONTEST
    • PEPE JEANS LONDON ENGAGEMENT CONTEST
    • MAGGIORE TRAVEL CONTEST
    • MAGGIORE ENGAGEMENT CONTEST
    • IBL BANCA CSR
    • IBL BANCA CHARITY
    • IBL BANCA CHARITY 52.000+ new Likes
    • 6SICURO TRAVEL CONTEST 30.000+ new likes
    • www.webing.it Main hub located at Google Campus London 45 Bonhill Street, London EC2A 4BX LONDON MILAN ROME © Webing Ltd – All rights reserved. This material may not be duplicated or shared without written consent from Webing.