Green Business is Good Business Andrea Dean • www.andreadean.com

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Why Green Business? Overshoot is eroding our natural resource base Increased exposure to risk Increased Costs Supply Disruption Reduced Quality Tougher Policy Frameworks Societal Shifts Source: World Wildlife Fund- One Planet Business

Overshoot is eroding our natural resource base

Increased exposure to risk

Increased Costs

Supply Disruption

Reduced Quality

Tougher Policy Frameworks

Societal Shifts

Green Business Sustainable Business Triple Bottom Line Other? Corporate Social Responsibility Terminology

Triple Bottom Line Business must pick up the three pronged fork of sustainability to help society achieve the interlinked goals of economic prosperity, environmental protection and social equity. Source: Amazon.com People Planet Profits

Defining Green Business Green businesses operate in ways that solve, rather than cause, both environmental and social problems. These businesses adopt principles, policies, and practices that improve the quality of life for their customers, their employees, communities, and the environment. Source: www.coopamerica.org

What is Sustainability? "Humanity has the ability to make development sustainable--to ensure that it meets the needs of the present without compromising the ability of future generations to meet their own needs." Brundtland Commission Report

"Humanity has the ability to make development sustainable--to ensure that it meets the needs of the present without compromising the ability of future generations to meet their own needs."

Brundtland Commission Report

The Natural Step A shared science- and systems-based definition for sustainability A decision-making framework and process to help organizations and communities plan for sustainability A compass to help us know if we’re moving in the right direction

A shared science- and systems-based definition for sustainability

A decision-making framework and process to help organizations and communities plan for sustainability

A compass to help us know if we’re moving in the right direction

The Natural Step Framework Source: The Natural Step

Natural Step- Key Concepts Source: The Natural Step

The Funnel Source: The Natural Step

Four System Conditions Source: The Natural Step

Backcasting Source: The Natural Step

A-B-C-D + E Source: The Natural Step & Alex Frost, Hawaii County Resource Center

The Natural Step Does your organization have a definition of sustainability? What is, with reference to this definition, your gap to sustainability? What are you doing, at the strategic level of the organization, to bridge that gap? Source: The Natural Step

Does your organization have a definition of sustainability?

What is, with reference to this definition, your gap to sustainability?

What are you doing, at the strategic level of the organization, to bridge that gap?

The Natural Step- Online Course http://www.naturalstep.org/en/elearning

http://www.naturalstep.org/en/elearning

Defining Green Business Are any businesses sustainable? Question

Interface Stonyfield Farm Patagonia

Mystery Environmentalist… MYSTERY COMPANY’S environmental goals are simple and straightforward: to be supplied 100 percent by renewable energy; to create zero waste; and to sell products that sustain our natural resources and the environment.

MYSTERY COMPANY’S environmental goals are simple and straightforward:

to be supplied 100 percent by renewable energy;

to create zero waste;

and to sell products that sustain our natural resources and the environment.

Today’s Environmentalists Microsoft Whole Foods Kellogg’s McDonalds Home Depot Disney UPS Coca-Cola Starbucks PepsiCo. Source: Strategies for a Green Economy, Joel Makower

Microsoft

Whole Foods

Kellogg’s

McDonalds

Home Depot

Disney

UPS

Coca-Cola

Starbucks

PepsiCo.

What About the Economy? In 16 of the 18 industries studied, companies committed to sustainability outperformed industry averages by 15% over the six months from May through November 2008. From a market capitalization perspective, this superior performance averages out to $650 million in protected market capitalization per company. Source: A.T. Kearney, Inc, Green Winners: The Performance of Sustainability-focused Companies in the Financial Crisis

In 16 of the 18 industries studied, companies committed to sustainability outperformed industry averages by 15% over the six months from May through November 2008.

From a market capitalization perspective, this superior performance averages out to $650 million in protected market capitalization per company.

What About the Economy? “ Our study indicates that the market rewards specific companies,” said Dr. Daniel Mahler, author of the study. “We find common characteristics among the leading companies that show that sustainability goes far beyond the narrow definition of being environmentally friendly.” These characteristics include: A focus on long-term strategy, not just short-term gains Strong corporate governance Sound risk-management practices A history of investment in green innovation Source: A.T. Kearney, Inc, Green Winners: The Performance of Sustainability-focused Companies in the Financial Crisis

“ Our study indicates that the market rewards specific companies,” said Dr. Daniel Mahler, author of the study. “We find common characteristics among the leading companies that show that sustainability goes far beyond the narrow definition of being environmentally friendly.” These characteristics include:

A focus on long-term strategy, not just short-term gains

Strong corporate governance

Sound risk-management practices

A history of investment in green innovation

Results? Source: © Greener World Media, Inc (greenbiz.com) Bad News Greenhouse gas emissions are up Telecommuting is down E-Waste is up Good News Cleantech investments up Clean-Energy Patents up Energy Efficiency up

Bad News

Greenhouse gas emissions are up

Telecommuting is down

E-Waste is up

Good News

Cleantech investments up

Clean-Energy Patents up

Energy Efficiency up

Results? Source: © Greener World Media, Inc (greenbiz.com) Good News Paper Use & Recycling Staying Afloat Green Jobs Packaging Intensity Toxic Emissions & Toxics in Manufacturing

Good News

Paper Use & Recycling

Staying Afloat

Green Jobs

Packaging Intensity

Toxic Emissions & Toxics in Manufacturing

Source: Michael Kramer, Natural Investments LLC & Founder Kuleana Green Business Program

Source: Michael Kramer, Natural Investments LLC & Founder Kuleana Green Business Program

Source: Michael Kramer, Natural Investments LLC & Founder Kuleana Green Business Program

Picking the Low Hanging Fruit Energy Conservation Green Purchasing Water Conservation Resource Conservation Waste Reduction Source: Tracy Solomon- Sustainable Business Consulting

Kona Brewing Company Energy Efficiency: $20k in 8 months Maintenance of HVAC (air conditioning and ventilation) Thermostatic regulation What’s on and off (ovens, office equipment) Waste: $80/month Recycling 11 tons/ month Green Purchasing: $600 - $1,000/month Compostable / PLA products Source: Tracy Solomon- Sustainable Business Consulting

Energy Efficiency: $20k in 8 months

Maintenance of HVAC (air conditioning and ventilation)

Thermostatic regulation

What’s on and off (ovens, office equipment)

Waste: $80/month

Recycling 11 tons/ month

Green Purchasing: $600 - $1,000/month

Compostable / PLA products

Volcano Island Honey Co. Environmental Packaging Carbon Offset Social Four day work week Massages Swimming Education Red Cross Training Simple IRA Flexible Schedules Donations Bee Green

Environmental

Packaging

Carbon Offset

Social

Four day work week

Massages

Swimming

Education

Red Cross Training

Simple IRA

Flexible Schedules

Donations

Bee Green

Triple Bottom Line Actions Social Events/Meetings Use re-usable dishware. Use compostables only when absolutely necessary. Virtual Meetings. Serve healthy, local foods. No plastic water bottles. Recycling/Composting Recycle bottles, cans, glass, all paper. Compost in office/have garden. Use environmentally friendly recycled & recyclable packaging. Give everyone a reusable coffee cup and water bottle. Keep extras at the office. Choose suppliers who take back packaging for reuse. Buy bulk, avoid packaging. Use less.

Social Events/Meetings

Use re-usable dishware. Use compostables only when absolutely necessary.

Virtual Meetings.

Serve healthy, local foods.

No plastic water bottles.

Recycling/Composting

Recycle bottles, cans, glass, all paper.

Compost in office/have garden.

Use environmentally friendly recycled & recyclable packaging.

Give everyone a reusable coffee cup and water bottle. Keep extras at the office.

Choose suppliers who take back packaging for reuse.

Buy bulk, avoid packaging.

Use less.

Triple Bottom Line Actions Office Use 100% post-consumer recycled paper in office Use 100% post-consumer recycled paper with soy inks for marketing Refill computer ink cartridges. Recycle computer ink cartridges. Encourage communications by email and print only when necessary. Use a fax modem to reduce extra unnecessary printing (sending directly from the computer/no hard copy) Use a fax cover sheet only when necessary. Print double-sided documents. Re-print new documents on second side of used paper. Reduce snail mail through on-line bill pay, eliminating junk mail and catalogues. Do more E-Marketing

Office

Use 100% post-consumer recycled paper in office

Use 100% post-consumer recycled paper with soy inks for marketing

Refill computer ink cartridges.

Recycle computer ink cartridges.

Encourage communications by email and print only when necessary.

Use a fax modem to reduce extra unnecessary printing (sending directly from the computer/no hard copy)

Use a fax cover sheet only when necessary.

Print double-sided documents.

Re-print new documents on second side of used paper.

Reduce snail mail through on-line bill pay, eliminating junk mail and catalogues.

Do more E-Marketing

Triple Bottom Line Actions Employees Equal opportunity employer Flexible schedules Flexible spending or savings accounts Health insurance Living wages per community standard Ratio between lowest and highest paid employee Paid vacation Paid sick Retirement program Work hours Fair Labor Standards for manufactures of sourced products: third party verification, regular visits, company staff in country or on site

Employees

Equal opportunity employer

Flexible schedules

Flexible spending or savings accounts

Health insurance

Living wages per community standard

Ratio between lowest and highest paid employee

Paid vacation

Paid sick

Retirement program

Work hours

Fair Labor Standards for manufactures of sourced products: third party verification, regular visits, company staff in country or on site

Strategy NO! Sustainability is not another thing to do that you layer on top of your already busy life. YES! You integrate sustainability strategy into all aspects of your business.

Using a Framework Get everyone speaking the same language Identify the Gap Long Term vs. Short Term Thinking

Sustainability is a Journey Bridge the Gap Identify the Gap Educate

Green Business Coach, Consultant, Trainer Coaching Classes / Webinars Consulting Facilitation- Natural Step framework

Coaching

Classes / Webinars

Consulting

Facilitation- Natural Step framework

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