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Upgrade Your Social Image To Upgrade Your Income
 

Upgrade Your Social Image To Upgrade Your Income

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Online your brand is the face of your business and it is how people view your brand that will dictate the type of money, credibility ad influence you can command in the market place. How you present ...

Online your brand is the face of your business and it is how people view your brand that will dictate the type of money, credibility ad influence you can command in the market place. How you present your business to the world has a HUGE affect on your income opportunities. To grow your business your brand has to live up to your marketing message.

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    Upgrade Your Social Image To Upgrade Your Income Upgrade Your Social Image To Upgrade Your Income Document Transcript

    • Upgrade Your Social Image To Upgrade Your IncomeIt’s very common for aspiring entrepreneurs to jump online, throw up a blog and opena few social media accounts, without thinking about how their social image is goingto affect how potential clients, customers and business partners and perceive them.A big part of building a business online is that I have the opportunity to speak withand hear many of the struggles online entrepreneurs face outside of the basicmarketing methods and technical stuff. Recently I’ve noticed a lot of marketerscomplain about how they are perceived online, their inability to attract “the rightpeople” and how it may be affecting their income potential. www.makemoneywithandrea.com copyright@ 2013 andrea bolder all rights reserved
    • If you find you are putting in the work and sticking to a proven marketing routine BUTare still not getting the return on your efforts, the reason you’re probably continuingto see limited success online is because you are in need of a social image andbranding upgrade.Upgrade Your Social Image To Upgrade Your IncomeOnline your brand is the face of your business and it is how people view your brandthat will dictate the type of money, credibility ad influence you can command in themarket place. How you present your business to the world has a HUGE affect on yourincome opportunities.  To grow your business your brand has to live up to yourmarketing message.For example – Mercedes is a luxury car brand that sells stylish, high class, highperformance vehicles. They also demand a pretty penny. Now when potential carbuyers go to test drive a Mercedes, the company knows that in order for them to sella car, that potential buyer has to leave their test drive experience feeling Mercedeslives up to their marketing message and brand. If they leave feeling like they justdrove a Toyota then they’ve lost the sell.Well the same applies to your business. • You must DEFINE what you are – Be able to clearly communicate to your audience what you bring to the market place • You must BE what you say you are – Be able to deliver on the goods and serve you audience as expected • You must LOOK like what what you say you are – Be able to look like an expert that lives up to their perceived value www.makemoneywithandrea.com copyright@ 2013 andrea bolder all rights reserved
    • You can’t look like a broke down marketer who’s never made a dime expect to pull inhigh end clients. You attract what you project so if you want to continue to grow youhave to consciously and consistently keep your social image up to par.Your social image – from your website to your Facebook and social media pages, fromyour videos to your content – tells people how you want to be approached. Every timeyou publish a piece of content, show up at an event, or even post an picture youreflect an image that educates others on how you want them to approach you.People are looking when you don’t even know it. They are judging and makingassumptions about who you are, your expertise, where you live, and how much moneyyou make just from looking at your website or facebook profile picture. Firstimpressions count more online than they do in the offline world. At least offline,someone can get to know you before they make any final assumptions about who youreally are. Online you get one shot and if you miss the chance to WOW your idealavatar that opportunity to gain a subscriber, make a sell or get a referral could begone forever!Anytime you want to increase your income, you should start by improving your socialimage and packaging. I just finished a three week overhaul of my website, mynewsletter, and my social media accounts. I thought long and hard about how Iwanted to present my brand to the world and I made sure I upgraded anything thatwas out-of-date, not in line with my marketing message or a distraction that kept myideal avatar from wanting to know more about how I could help them build thebusiness and life they deserve. www.makemoneywithandrea.com copyright@ 2013 andrea bolder all rights reserved
    • You are the chief marketing officer for the brand called you, but what others sayabout your brand is more impactful than what you say about yourself –@AndreaBolderHere are three easy steps for upgrading your social image so you can upgradeyour income1. Create an social image spreadsheet. Find industry leaders in and outside yourniche who are killing it online. Take screenshots of their websites, social networkingpages, and newsletters. Take note of what they are saying, how they are marketingand the way they position and posture themselves online. Combine what’s working forthem with your own personal style and then define for yourself a social image thatattracts the level of success you desire.2. Find an online icon. Everyone needs an online marketing muse. Use Facebook,Instagram and Pinterest to find someone that has created a brand that you mostenvision for yourself. Almost like a digital mentor. Then follow their content forinspiration then connect and engage with them to get a feel of how they presentthemselves to their ideal audience.3. Dress your social image for where you want it to go. Look through your website,your social media accounts, your twitter feeds and newsletters. Remove and releaseanything that no longer fits into your marketing message. I was a very differentperson whenI first started online and it’s ok to switch it up, outgrow your old skin andtake your business to the next level. It’s called growth. People will take notice whenyou showing up to win. New opportunities will open up for you and your business,people will start to pay attention to what you’re saying and they will look at you in adifferent light.You’ll also find your confidence, your vision clarity and your profits will increase aswell. Success breeds success. Want a business that can create a 6-figure income for www.makemoneywithandrea.com copyright@ 2013 andrea bolder all rights reserved
    • you and your family, you better create a business that is capable of living up to a 6-figure income.Make a decision right now to upgrade your social image so you can upgrade yourincome. Speak into your life what you want your business to look like and then act onit. It’s ok if you are a sweats and flip-flops type of entrepreneur. Just make sure youhave the cutest sweats and flips-flops there are. The key is to make sure you arealways putting your best self forward. Your goal is to create an online story that givesoff confidence, inspired, empowered, knowledgeable and successful. These arethe attributes of a online entrepreneur people want to rally around and follow!Helping Your Win Online,Andrea BolderGold Medal Olympian & World Class Online Marketing TrainerPS. I’m personally interested in YOU- please stop by my Facebook page right now andintroduce yourself! I’d love to get to know you!PPS. If you want to learn how average people are building 10K a month businessesonline doing what they love then check out the 10K Mentoring and MastermindProgram! www.makemoneywithandrea.com copyright@ 2013 andrea bolder all rights reserved