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Pinterest Marketing Guide
 

Pinterest Marketing Guide

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Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest.

Pinterest has taken the social media world by storm and is giving Google+ a run for it’s money as the fastest-growing social media site ever!

Now the # 3 social network on the planet, Pinterest has become a huge traffic referral for all types of businesses

http://andreabolder.com/free-ebook-pinterest-marketing-guide/

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  • I've used pinterest to optimize my site and the result was amazing my site was jumped from #182 to #7 in 3 weeks time.

    The trick is we must got our website pinned and repinned by many people this is the hardest part. Most of pinterest users won't doing repin when they aren't like what we pinned.

    I do simple thing to outsource it on fiverr and got my site pinned by 75 people, I don't know how can he did it just search by typing pinterest on fiverr and you will find it on the TOP. Many other seller offer pinterest service on fiverr but in my experience they can't make my website increase in SEO. I don't know why.

    Reasons why Pinterest is good for SEO:
    1. Google interest in social media signal so it will not tagged as links farm.
    2. Once our website pinned it has 3 backlinks counts.
    3. Even not support anchor text (except the url link), it's still perfect for placing our keywords in description. Google will READ it!!
    4. You need to ping the links of your pins to the to get your website increase in SEO.
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    Pinterest Marketing Guide Pinterest Marketing Guide Document Transcript

    • Marketingwww.andreabolder.com Guide
    • Pinterest Marketing GuideBy Andrea BolderAndrea Bolder is a Gold Medal Olympian turned social media expert, consultantand strategist. She has used internet marketing and social media marketing tobuild successful businesses online and coaches small businesses and solo- entrepreneurs simple strategies on how to use Facebook, Twitter, LinkedIn, YouTube and Blogging to find new customers and increase revenue. Follow me on Twitter @andreabolderwww.andreabolder.com
    • contentsBuilding Your Pinterest Following 8How To Use Pinterest For Marketing 10Brands Doing It Right on Pinterest 15Conclusion 18www.andreabolder.com
    • What is Pinterest?Solo-entrepreneurs,
 small
 business
 owners,
 and
 even
 large
 corporations
have
taken
 notice
of
the
new
 kid
on
the
block.
Pinterest
 is
all
 the
buzz
in
the
 social
 media
 realm
 and
 marketers
 no
 matter
 how
 hard
 you
 try
 -
 you
cant
ignore
Pinterest
any
longer.Pinterest
 is
 that
 fastest-growing
 social
 site
 around
 and  it
 has
 become
 so
popular
it
is
 driving
more
traffic
than
Google+
to
retailers’
sites.
According
to
compete,
unique
visitors
to
pinterest.com
increased
by
155%
just
in
one
month,
from
December
2011
to
January
2012.That
 will
 make
 you
 perk
 up!
 This
 virtual
 pinboard
 is
 addictive
 to
 say
 the
least
 but
 what
 is
 Pinterest
and
 how
 can
 you
 use
this
 social
 site
to
 boost
your
business
or
brand?www.andreabolder.com
    • What Is Pinterest?Pinterest
 is
 a
 social
 network
 that
 allows
 users
 to
 share
 and
 discover
interesting
images
and
videos
online.
These
images,
once
uploaded
to
the
site,
 are
 known
 as
 Pins.
 Users
 can
 either
 upload
 images
 from
 their
computer
 or
 pin
 things
 they
 find
 on
 the
 web
 using
 the
 pinterest
bookmarklet,
 pin
 it
 button,
 or
 just
 a
 url.
 Users
 can
 place
 these
 pins
 on
boards
customized
under
a
common
theme.Pinterest Lingo • Pin:
an
image
added
to
Pinterest • PinBoard:
a
set
of
theme-based
themes • Pinning:
the
act
of
visually
sharing
content • Repin:
reposting
somebody
else’s
pin • Pin
 it
Button:
 button
that
 can
 be
 placed
on
websites
 to
facilitate
 sharing
on
Pinterest.
Pins
added
using
the
Pin
it
button
link
back
 to
the
site
they
came
from. • Pinner:
the
person
who
does
the
sharingVisitors
can
browse
Pinterest
and
view
items
other
users
have
pinned
and
‘like,”
“repin”
or
“comment”
on
them.
Like
other
social
 networks,
 members
are
 encouraged
to
engage
by
reposting,
sharing
others’
pins
on
facebook
and
 Twitter
 or
 via
 email,
 and
 even
 embedding
 individual
 pins
 on
 their
website
or
blog.Pinterest
still
operates
under
an
invitation-only
basis.

Due
to
the
popularity
of
 the
 site
 they
 are
 controlling
 growth
 by
 making
 you
 enter
 your
 email
www.andreabolder.com
    • address
to
get
on
a
waiting
list
to
become
a
pinner.
However,
 this
 should
only
take
a
couple
of
days.
Visit
 www.pinterest.com,
 click
 “request
 an
 Invite,”
 and
 enter
 your
 email
address.
You
will
be
notified
when
you
have
access
to
create
your
account.
If
you
know
a
pinner
who
already
has
a
pinterest
account
you
can
ask
them
to
invite
you
which
is
 a
 much
quicker
 way
 to
 gain
 access
than
waiting
for
pinterest
to
grant
your
request
Once
you’ve
received
your
invite,
you’ll
want
to
sign
up
through
the
Twitter
option,
 not
 the
 facebook
 option.
 This
 will
 enable
 you
 to
 tie
your
 pinterest
account
 to
 your
 business’
 Twitter
 account,
 not
 your
 personal
 facebook
profile.
Currently,
pinterest
doesn’t
offer
a
connection
to
facebook
business
pages.Optimizing Your Profile....................................................................................................................................Once
your
account
is
activated,
the
next
step
is
to
optimize
your
pinterest
profile.

Under
the
“settings
tab”
choose
your
company
or
personal
name
name
as
your
username
and
complete
your
profile
information,
including
a
company
or
brand

description,
logo,
and
a
link
to
your
website.www.andreabolder.com
    • When
completing
your
profile,
make
sure
to
use
keywords
specific
to
your
niche
 and
 be
 sure
 you
 keep
 “Hide
 your
 pinterest
 profile
 from
 search
engines”
 checked
 to
 OFF,
 so
 your
 profile
 can
 get
 indexed
 in
 the
 search
engines.www.andreabolder.com
    • Building YourPinterest FollowingAs
you
are
easing
your
way
into
using
Pinterest
you’ll
want
to
create
a
few
pinboards
first.
As
with
Facebook,
Twitter
and
any
other
social
network
the
goal
 is
 to
 generate
 leads
 by
 giving
 value
 first.
 Value
 is
 what
 builds
 a
follower
base,
not
over-promotion
of
your
business
or
company.
When
you
create
pinboards,
people
that
come
across
your
profile
will
have
a
reason
to
follow
your
pins.
It’s
just
like
adding
content
to
your
Facebook
Business
Page
or
posts
to
your
new
blog.Options For FollowingThere
are
two
‘follower
options’
users
have
when
someone
likes
a
piece
of
content.
Someone
can
follow
a
specific
board
by
a
pinner
or
a
pinner’s
user
account.
What’s
the
difference?
By
 following
a
pinboard
you
will
be
notified
(via
 your
stream)
when
a
user
pins
a
new
piece
of
content
to
that
board.
When
following
a
user,
you
will
be
notified
every
time
a
user
pins
content
to
any
the
boards
they
have
created.So
how
can
you
create
a
strategy
to
increase
followers
at
both
the
account
and
board
level?
www.andreabolder.com
    • Step 1The
 fastest
 way
 to
 grow
 your
 following
 is
 to
 let
 people
 know
 you
 are
 on
Pinterest
by
promoting
your
presence
through
your
blog,
website,
and
other
social
networks
like
Facebook,
Twitter,
LinkedIn
and
Google+.
Want
 to
let
people
know
you
are
all
in
on
Pinterest?
Add
the
Pinterest
follow
button
to
your
website,
email
signatures
and
other
media.Step 2Engage,
 Engage,
 Engage.
 Let
 people
know
 you
are
 here!
 Start
 following
users
 you
 share
similar
interests
 with.
 Like,
re-pin
and
comment
on
other
user’s
boards.Step 3Search
for
 particular
 topics
 you
 are
 interested
 in
or
 browse
 the
 “popular”
pins
 section
 to
 see
 what
is
 trending.
 Staying
 on
 top
 of
 what’s
 current
 will
give
 you
 insight
 on
 how
 and
 where
 people
 are
 spending
 their
 time
 on
Pinterest.
Step 4Be
 passionate
 about
what
you
are
pinning.
 Create
boards
that
spotlight
a
specific
 topic
 and
 are
 narrow
 in
 focus.
 Create
boards
 that
 are
 useful
 and
that
others
will
find
value
in.
SEO
your
boards
by
using
the
same
targeted
keywords
you
use
to
build
your
overall
online
strategy.www.andreabolder.com
    • How To Use PinterestFor MarketingHow To PinPinning
 is
pretty
 easy.
 You
 can
 link
 to
 a
 website
 or
 upload
 an
 image.
 Or
you
can
install
the
Pin
It
button
from
Pinterest.Pinterest
will
grab
the
web
address
when
you
pin
content
so
you
don’t
have
to
worry
about
crediting
the
original
source.
After
you’ve
grabbed
an
image,
your
next
step
is
to
assign
it
to
a
board,
add
a
caption
and
you’re
done.What To PinPinterest
is
a
social
network
focused
on
visual
images
and
content
so
as
a
business
owner
you
will
want
to
create
a
pinboard
that
spotlights
your
best
visual
content.So where do you get this content?Company
 Culture:
 Let
 potential
 customers
 know
 more
 about
 the
 people
behind
the
company.
Have
a
team
of
people
you
work
with,
why
not
create
a
pinboard
with
headshots
and
include
a
mini
bio
for
each
one.
Pinterest
has
a
strong
lifestyle
focus
so
take
the
opportunity
to
give
people
a
 sneak
 peek
 into
 the
 personality
 behind
 the
 brand.
 Create
 a
 board
 that
spotlights
 your
employees,
 how
 they
 work
 together,
 how
 they
 make
 your
www.andreabolder.com
    • products,
 making
 sure
 to
 include
 other
 fun
 activities
 as
 well.
 Annual
company
events,
award
ceremonies,
parties,
etc.
Customer
 Testimonials:
 Have
 customers
 who
 are
 happy
 with
 your
services?
 Create
 a
 board
 filled
 with
 customer
 testimonials
 or
 customers
using
 your
 products.
 What
 better
 way
 to
 garner
 social
 proof
 around
 your
brand!Product
 Covers
 and
 Images:
 Has
 your
 company
 just
 launched
 any
 new
products?
Take
screenshots
of
your
products
and
add
it
to
a
board
that’s
a
collection
of
your
best
selling
products
and
services.eBook
and
Book
Covers:
If
you’ve
just
released
a
new
ebook,
free
report
or
whitepaper,
 why
 not
 show
 off
 the
 cover
 in
 a
 board
 that
 is
 a
 collection
 of
industry
papers.
This
will
help
you
to
position
yourself
as
a
thought
leader
on
Pinterest.Infographics,
Graphs
and
Data
Charts:
Infogrpahics
are
pretty
hot
right
now
and
they
 fit
 right
 into
 the
 Pinterest
 culture.
 If
 you
 have
 industry
 data
 that
you
 can
 turn
 into
an
 awesome
 visual
 pin
 it.
 You
can
 also
 pin
 charts
 and
graphs
that
share
interesting
industry
facts
and
data.Promote
You
Blog:
If
you
are
using
images
in
your
blog
content
(which
you
should
 be
 anyways)
 start
 pinning
 them.
 Make
 sure
 to
 use
 eye-catching
images
that
best
highlight
your
content.
Guest
 Generated
 Boards:
 Why
 not
 open
 up
 the
 fun
 to
 your
 fans
 and
customers?
 Enable
 the
 feature
 that
 allows
 other
 people
 to
 contribute
 to
your
board.
Pick
a
 few
 of
your
top
customers,
partners
or
advocates
 and
create
a
guest
board
where
they
can
share
in
the
pinning
fun!Idea
Tank:
As
we
know
a
board
can
have
multiple
contributors,
so
you
can
work
 with
 other
 people
 on
 a
 project,
 seeing
 all
 the
 ideas
 that
 are
 being
www.andreabolder.com
    • shared.
You
 can
 invite
 others
to
contribute,
but
they
 must
 be
one
 of
 your
followers.Create
 a
 Video
 Gallery:
 Does
 your
 company
 have
 videos,
 educational
tutorials,
products
reviews,
trailers,
clips
from
 industry
events
or
seminars,
etc?
Create
a
pinboard
of
interesting
videos
along
with
related
images.If
you
or
your
team
to
a
lot
of
public
speaking,
create
a
board
that
features
video
 of
 your
 speaking
 engagements.
 Pinterest’s
 homepage
 has
 a
separate
 tab
 for
 videos,
 which
 gives
 you
 the
 opportunity
 for
 even
 more
exposure
by
being
featured
in
that
category.Always
 remember
 to
include
 a
 strong
 call
 to
 action
within
 the
 video
itself
telling
viewers
what
you
want
 them
 to
 do
next
to
 further
engage
with
your
company.Creating GroupsOnce
you’ve
found
several
 pinners
you’d
like
to
 collaborate
with,
 you
 can
now
 create
 a
 group
 to
work
 on
 a
 project…whether
 to
 plan
a
 mastermind
group,
class

workshop
or
event. • Creating
a
group
is
simple: • Click
the
board’s
edit
page. • Change
the
pin
setting
to
“Me
+
Contributors.”Add
a
friend’s
name.You
have
to
be
following
one
of
their
boards
in
order
to
do
this,
and
keep
in
mind,
anyone
you
invite
can
decline
the
request.www.andreabolder.com
    • Adding prices to your pinsTo
add
the
price
to
 something
 you
pin,
you
 can
include
 it
 in
 the
 description.
 A
 header
 will
 then
appear
over
the
content
with
the
price:Using HashtagsJust
like
Twitter
and
Google+,
Pinterest
supports
 hashtags.
 Pinners
 can
use
 hashtags
 to
tag
 their
 pins
 and
 make
their
content
more
search-friendly.
Promoting
a
new
campaign
of
some
sort?
Create
a
pinboard
and
tag
it
with
the
same

hashtag
you’re
using
on
Twitter
and
Google+.Pinterest To Promote Offline EventsSocial
 networks
 are
great
 for
 promoting
 offline
 events.
 Create
a
 pinboard
that
 features
 images
 and
 video
 from
 your
 recent
 events
 or
 compile
 a
collection
of
content
that
helps
you
promote
the
next
event.
Using Pinterest To GatherMarketing DataUse
 pinterest
 as
 a
 tool
 for
understanding
 the
 interests
 and
needs
 of
 your
ideal
 customers.
View
 the
pinboards
of
your
customers
to
 gain
 insight
 on
the
types
of
people
your
brand
is
attracting
and
what
they’re
interested
in.
www.andreabolder.com
    • When
you
know
they
types
of
people
you
are
attracting
you
can
determine
if
you
are
on
the
right
track
when
it
comes
to
your
marketing
message.Measuring Success on PinterestAt
 the
 end
 of
 the
 day,
 what’s
 going
 to
 matter
 most
 is
 how
 much
 traffic,
leads,
 and
 customers
 you
 generate
 through
 your
 marketing
 efforts
 on
Pinterest.
As
 you
 pin
images
 and
 add
 more
 images
 over
 time,
 pay
 attention
 to
 the
impact
it
has
on
your
traffic?
Is
it
increasing?

Is
there
a
specific
image
type
or
 topic
 that
 sends
 more
 traffic
 than
 others?
 Use
 your
 analytics
 tools
 to
understand
what
images
work
and
what
don’t.
Adding Links To Pin DescriptionsAlways
try
to
include
links
 in
your
pin
descriptions
 that
drive
traffic
back
 to
your
 website
 and
 landing
 pages.
 Keep
 track
 of
 referral
 traffic
 and
 leads
generated
from
pinterest
by
using
trackable
links.
To
increase
the
likelihood
of
driving
more
traffic
to
your
website,
add
a
link
back
to
the
page
 on
your
site
where
 that
image
lives
for
every
 pin.
If
 you
are
uploading
a
photo
instead
of
pinning
something

on
your
website,
select
a
link
that
relates
to
your
the
image
you
are
pinning
and
include
that
in
the
pin
description.


www.andreabolder.com
    • Brands Doing It Righton PinterestSo
what
kind
of
brand
or
business
promotes
on
Pinterest?
Great
question.
From
 global,
 non-profit
 organizations
 to
 small,
 home
 grown
 businesses,
Pinterest
is
proving
a
good
fit
for
offline
and
online
organizations
alike.
Here
is
a
list
of
7
brands
doing
it
right
on
Pinterest:EtsyWith
more
than
50,000
followers,
this
online
shopping
website
is
one
of
the
most
popular
on
Pinterest.
No
surprise
to
find
the
online
vintage
and
hand-made
 marketplace
 on
 Pinterest.
 The
 two
 seem
 perfectly
 fitted
 for
 each
other.
Etsy
creates
pinboards
that
show
you
how
 you
can
make
your
own
products
 and
 how
 to
 put
 their
 products
 to
 work
 in
 your
 daily
 life,
 which
again,
emphasizes
the
lifestyle
philosophy
that
pinterest
promotes.
www.andreabolder.com
    • General ElectricGE
 is
 a
 big
 brand
 doing
awesome
 on
 Pinterest.
 If
 you
 like
 science,
 their
account
pins
content
to
boards
like
“bad-ass
machines,”
“the
archives”
and
“#GEInspiredME,”
 a
 board
 devoted
 to
 photos
 taken
 by
 people
 with
Instagram
and
tagged
“#GEInspiredMe.”
MashableWith
 close
 to
 7,000
 followers,
 Mashable
 pins
 content
 based
 on
 tips
 and
tricks,
 infographics,
 and
 gadgets.
 Check
 them
 out
 and
 see
 how
 a
 non-lifestyle
content
publisher
is
using
Pinterest.SevenlySevenly
is
a
charity
based
t-shirt
designer
that
pins
the
images
they
use
for
inspiration,
t-shirts
 they’ve
created
and
quotes
they
 call
Sevenlyisms.
The
combination
of
business
and
personality
make
it
a
great
pinner
to
follow.www.andreabolder.com
    • Martha StewartMartha,
 the
 queen
 of
 lifestyle,
 uses
 her
 personal
 Pinterest
 account
 to
promote
 her
 personal
 brand,
 while
 Martha
 Stewart
 Living
 is
 designed
 to
cater
 to
 the
 magazine
 lovers.
 The
 combined
 accounts
 have
 over
 22,000
followers.Drake UniversityThis
 private
 university
 builds
 content
 around
 their
 mascot,
 the
 bulldog,
items
 to
 inspire
 students
 to
 study,
 what
 to
 explore
 in
 Des
 Moines
 and
images
the
ultimate
DU
fan
may
love.Better Homes and GardensWith
nearly
10,000
followers
and
over
54
boards,
BHG
boards
are
devoted
to
fun
decor,
 kitchens
 we
 want
 to
cook
 in
and
creative
 paint
 colors.
Their
Pinterest
 account
 shows
 how
 well
 they
 adapted
 their
 magazine
 online…knowing
who
their
audience
is
and
what
they
like.
www.andreabolder.com
    • Conclusion Using
 Pinterest
 to
 engage
 fans
 in
 a
 meaningful
 way
 gets
 them
 to
 react,
 share,
 and
even
convert
into
buying
customers. If
you
can
pinpoint
 how
 your
products
fit
 in
 to
the
lives
of
your
ideal
 customer
you
can
 use
Pinterest
as
a
social
tool
to
build
brand
 awareness
and
grow
your
profits.
 Take
 the
 best
 practices
 we
 have
 shared
 here
 and
 start
 pinning
 content
 that
 represents
 your
 company
 identity
 and
attracts
visitors
back
to
your
website.Any
 business
 that
 relies
 on
 driving
 a
 high-volume
 of
 website
 traffic
 to
increase
 sales,
should
consider
joining
Pinterest.
 Early
research
indicates
that
 Pinterest
 is
 more
 effective
 at
 driving
 traffic
 compared
 to
 other
social
media
sites,
even
facebook.

However,
as
good
as
that
sounds,
don’t
invest
a
ton
of
effort
in
marketing
on
Pinterest
unless
you
can
measure
the
results
of
your
activities.
With
 Pinterest
 being
 so
 new,
 it
 may
 take
 some
 time
 to
 determine
 so
 be
smart
 about
 the
 way
 you
 prioritize
 your
 marketing
 activities
 and
 keep
 a
close
 eye
 on
the
 specific
 benefits
 this
 new
 social
 network
 can
 provide
 to
your
business.
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