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Online Marketing -How To Become An Authority In Business
 

Online Marketing -How To Become An Authority In Business

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Want to become an authority in business? Leveraging online marketing and social media networks like Facebook, Twitter, and YouTube can turn you into the go-to resource in your field. How else can you ...

Want to become an authority in business? Leveraging online marketing and social media networks like Facebook, Twitter, and YouTube can turn you into the go-to resource in your field. How else can you get your business in front of a target audience and reach millions with a click of a button?

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    Online Marketing -How To Become An Authority In Business Online Marketing -How To Become An Authority In Business Document Transcript

    • Online Marketing: How To Become An Authority In Business www.makemoneywithandrea.com copyright@ 2013 andrea bolder all rights reserved
    • Want to become an authority in business? Leveraging online marketing and socialmedia networks like Facebook, Twitter, and YouTube can turn you into the go-toresource in your field. How else can you get your business in front of a targetaudience and reach millions with a click of a button?The fastest way to establish yourself as an authority in business, a recognized leaderand turn your skills and passion into a successful business that makes an impact andgenerates big profits is to learn how to market yourself online!But if you are new to modern marketing or uncomfortable with selling your products& services, it can be frustrating to grow a profitable business. So to get you started,here are some answers to the top questions my clients ask me about onlinemarketing:Why MUST I Become An Online Authority In My Field?Before we dive into the reason WHY you must become an authority online, let’s definewhat authority means.So WHY must you become the go-to authority in your business or industry?If you don’t someone else will…so it might as well be you, right?Absolutely! When you are recognized as an expert online you have:1. More Influence:Who doesn’t want to pay attention to the authority in your niche?  It is much easierto make an impact when you can be heard and people take action as a result. Imagine www.makemoneywithandrea.com copyright@ 2013 andrea bolder all rights reserved
    • having a platform to reach hundreds, thousands or even millions of people with yourwords, your ideas, your message?2. More Recognition:When you are everywhere, on social media, at live events, in magazines, on webinars,your reputation precedes you. People begin to equate your name as a successfulauthority in business even before they’ve heard you say anything. They automaticallythink, if this person is everywhere they must be in demand, so they must know theirstuff!3. More Clients:When you are recognized as an expert authority in business, chasing prospectsbecomes a thing of the past. Your ideal client will be hunting you down…They will bethe type of client/customer/prospect that can afford your services or products andwill happily pay the fees you command because they feel comfortable investing in youbecause you know your stuff.4. Less Selling:If you are an entrepreneur, consultant or marketer, you are in the game of sells. Don’tlet anyone tell you otherwise. You are not only selling your products and services youare constantly selling yourself as well to potential clients, but as an authority in yourniche, you are more teaching, less selling, but probably making more money than thesleazy, manipulative, salesman going for the hard close all the time. www.makemoneywithandrea.com copyright@ 2013 andrea bolder all rights reserved
    • When you are an expert, you don’t have to force people to buy. Your job is to educatethem, so they can make the best decision. If you become great at educating people,showing them the benefits and the transformations that will come as a result ofinvesting in you, you’ll never have to sell again.5. Less Work:As an authority in business you don’t have to rely on gimmicks, tricks and magicbullets to build a successful business. As an expert you have the confidence that yoursystems and strategies are going to for the most part work as well today as they will2, 5, 10 years from now.While technology and trends change, an authority can adaptbecause their foundations principles and concepts are timeless.This leads to less work. You don’t have to keep reinventing yourself or wasting yourtime trying to figure out the latest gimmick. You create info-products, programs andsystems that stand the test of time.6. More Money:Charges less money than the gurus or lowering your fees to compete is not the way tobuild your business. In fact, it’s the fastest way to work yourself out of business. As anauthority in business, clients expect to pay more. Own your worth. If you want to bepaid your value, be confident in your expertise.Low value equates to low-quality and is often an indication of an inability to deliver.7. More SuccessLong term success comes from happy customers. Happy customers mean morereferrals and more repeat transactions. It is important to nurture your leads, continue www.makemoneywithandrea.com copyright@ 2013 andrea bolder all rights reserved
    • developing relationships with your subscribers and following up with buyingcustomers.These 7 reasons should give you a better understanding as to why you MUST becomethe go-to authority in your niche. It begins and ends with you, having the courage tostep out in confidence and own your expertise. You are unique and no matter howmany people may be in the same or similar niche, no one can do your business likeyou!How Do I Discover My Unique Value?Identifying your unique gifts, discovering what you are most passionate about, andchoosing which of your skills you will turn into an expertise based business that willmake you successful and known world-wide as an authority on the matter can be adifficult and frustrating task. And while some people will discover it, other never will.Think about your gifts and talents; the skills,  knowledge, experience and expertiseyou have. WHAT ARE YOU GOOD AT THAT CAN BE TURNED INTO A BUSINESS?Sometimes we overlook the skills and know-how we developed from past jobs andtraining. Think about the certifications you have, the self-study course you’vepurchased. Think back on the challenges you, friends, family, and colleagues have hadthroughout life that you’ve created solutions for.If you are consistently helping others get better results in a particular area – likebuilding a more profitable business – then you better bet you are valuable.“No man becomes rich unless he enriches others “- Andrew CarnegieIf you are not using your gifts to help others live an easier, more productive orsatisfying life you are essentially robbing them from their happiness. www.makemoneywithandrea.com copyright@ 2013 andrea bolder all rights reserved
    • How Can I Get My Message Out & Become Visible?Online marketing is your friend and learning how to market the heck out your businessonline is the most important skill any modern entrepreneur can develop. If youconsider yourself an”expert” in your niche but not getting the clients or money youshould, take a look at your marketing message. A clear message = money. Making sureyou can communicate your message to your target audience will immediately attractthe type of clients you want to work with.That communication starts and ends with content. Content is the new currency thatcan take your ideas and expertise and turn them into a goldmine, but you have to bewilling to put your content out there first! Package your content in a way that isunique, authentic and useable, learn how to effectively promote it and you will seeprofits as a result.How Do I Turn My Gifts & Passions Into A RealProfitable Business?Who needs you the most? Who’s your tribe and what does your tribe want more thananything else?Consider what obstacles are holding your target audience back and what solutions youcan provide them.There are people out there looking for what you have and willing to pay for it!Learning how to attract the people that need you the most is the key to creating areal profitable business. When you can transform someone’s life because of theinformation you provided them, think about the impact it can have not just for the“solution seeker” but for you as a human being. www.makemoneywithandrea.com copyright@ 2013 andrea bolder all rights reserved
    • Turning your gifts into a goldmine is nothing more than knowing how to package,position and promote that gift. If you have the right business model you can monetizewhat you do. But it starts with the right system. A system that can get yourinformation out to the world for everyone to see!To learn more about turning yourgifts into a goldmine and becoming an authority in business online sign up for our100% free training.Helping You Win Online,Andrea BolderGold Medal Olympian & World Class Online Marketing TrainerPS. I’m personally interested in YOU- please stop by my Facebook page right now andintroduce yourself! I’d love to get to know you!PPS. If you want to learn how average people are building 10K a month businessesonline doing what they love then swipe my automated online marketing blueprinthere. www.makemoneywithandrea.com copyright@ 2013 andrea bolder all rights reserved