Facebook marketing map   28 days to a better business on facebook
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Discover how to use Facebook for your small business. 28 quick tips you can use every day to generate more leads, exposure and sales for your business on Facebook.

Discover how to use Facebook for your small business. 28 quick tips you can use every day to generate more leads, exposure and sales for your business on Facebook.

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Facebook marketing map 28 days to a better business on facebook Document Transcript

  • 1. Facebookmarketing map 28 days to a better business on facebook by andreabolder www.facebookleadsfactory.com
  • 2. Are you ready to get a fresh start with Facebook? Want to get more leads, generate moreexposure for your business and build better partnerships online?I am going to share with you 28 tips you canimplement over the next 28 days to help you get exactly what you want out of Facebook - without spending tons of money and time...You’ll discover some of the very best strategies that actually work on Facebook -So you can begin to turn Facebook into a lead generating sales machine!
  • 3. About a year and a half ago I decided to take the plungeand star t building my home business online.The fact that I had no clue what I was doing, or that I had not yetgenerated a single lead on the Internet didn’t deter me - All Iknew was that I needed to find a way to build a betterbusiness and tap into a larger pool of prospects.I needed to find a way to WIN and I was going to do whatever ittook to succeed as an entrepreneur. (It’s just the athlete in me!)I will never forget my mentor saying -..........................................................................................If you don’t have leads - you don’t have abusiness...and if you don’t have any one topromote your business to - you can’t make asell...........................................................................................I quickly realized that leads were the lifeline of my business andwithout them my business was on the fast track to failure.BUT what I had to figure out is, how to actually generate leadsand convert those leads into profits?I’m about to share with you a marketing plan that will solveyour biggest dilemma - generating leads online.This 28-day marketing map is going to outline some of thebest strategies that have been proven to work for getting leads onFacebook.With the right how-to, anyone can start generating leads andbuilding their brand on Facebook. Turn the page to find out how.
  • 4. As a serious business owner it is important to find out whatworks and what doesn’t - quickly.I mean really, who has time and money to waste on marketingmethods that don’t bring results.Your business is your # 1 priority!The number one reason people are failing on Facebook:Their business needs leads.But the average business building online is usingFacebook the wrong way.So after spending hours and hours online, “thinking what you’redoing will explode your business,” you look up 30, 60, 120 dayslater tired, frustrated and still lead-less.NO leads, No customers, No booming business...Why? Because so many people jump into Facebook, drawn bythe hype and popularity of this social media bohemoth, with noguidance, no strategy, no game plan....and they end up with noresults.Then they conclude that Facebook is nothing but a big waste oftime.Facebook is a goldmine, a free marketing tool for businesses,marketers and brands to monetize social media.845 million people are on Facebook - your customers andpotential partners are hanging out on Facebook.
  • 5. Your target market is...you got it...onFacebook!Look, contrary to what you may feel, Facebook is not asintimidating as you might think.If you commit to starting small and to starting the right way -Facebook will be the game changer you expected...and muchmore.That is the reason why I created Facebook Leads Factory - a stepby step guide to navigating Facebook. To succeed at anythingyou have to have a map.A map let’s you know exactly where you’re starting and whereyou are going - and if you know your final destination onFacebook you can begin to take the correct actions toaccomplishing your goals, which is why I put together this 28-Day Marketing Map for you.28 days of manageable steps you can take towardgenerating more leads, making more sales and creating moreprofits for your business - all from Facebook.Take it one day at a time and before the month is up you’ll findyou have a whole new business! Andrea Bolder Creator of Facebook Leads Factory Founder, SocialMediaConnect360.com
  • 6. Day 1.................Get Going on Your GoalsKnow what you want out of Facebook?If you don’t know why you are on Facebook in the first place, you’llmiss your mark every time.List the top 3 reasons why you want Facebook to work for yourbusiness? (in other words what are your Facebook goals)______________________________________________________________________________________________________________________________________________________________________________________________________What’s the # 1 most important result you want to seefrom your Fan Page?__________________________________________________________________Facebook Fans Today___________ Facebook Fans 28 Days ___________.........................................................................................First, be clear on what your primary purpose is for your Facebookpage. Examples include raising brand awareness, enhancingcustomer service, building your email list, driving traffic back to yourblog, building community, connecting with influencers, finding newpartnerships. You may have multiple objectives, and that’s fine; besure to prioritize your objectives.
  • 7. Day 2.................Build A Strong Your BioBefore you start connecting and addingfans to your Page, you want to create astrong Facebook profile.Why?Your info page is not just where your Facebook fans come if theywant to learn more about you, it’s a prime opportunity to givepeople a compelling reason as to why you are someone theyNEED to be connected to.Don’t forget to insert your blog or website url, along with themost relevant keyword(s).Day 3.................SEO Your BioSpeaking of keywords, depending on the type of Facebook Pageyou create, you’ll be presented with options for filling out yourinformation.So many times I come across pages and profiles that are notcomplete and don’t contain targeted keywords that attract the
  • 8. traffic. Don’t make the same mistake. Use this opportunity toshare exactly what you do, make sure to include targetkeywords based on your industry and let people get a fullunderstanding of what your brand and business are all about.What makes Facebook so cool and convenient is that it can beused like a mini-website. People can actually see your content onthe search engines without having a Facebook accountthemselves - making it easy for you to promote your business.Day 4.................Create A Compelling PageDesignPresentation is everything online andin the increasingly noisy world ofsocial media, you have to stand out onFacebook. And you do this by looking the part of a professional that candeliver quality content, services and products while buildingdown-to-earth, authentic relationships with potential prospectsand business partners.Get a Facebook profile page that people can connect with.Keep your Page clean, make it eye-catching and easy to navigateso you give your fans an experience that will keep them comingback for more.
  • 9. Day 5.................Find Your Target MarketTo be successful on Facebook (or any social media platform forthat matter) you have to know where your target market ishanging out. Where are they from? What do they look like?What are their interests? What groups are they active in? Arethey influencers?Know your audience and you’ll be more effective in yourFacebook strategy.Day 6.................Get Familiar With Facebook InsightsDoing business on Facebook is just that - serious business.Understand the anatomy of yourfans.Good thing for you that Facebook,actually tracks all of thisinformation for you. (learn moreabout Facebook insights here)Get Familiar with FacebookInsights. I know all the graphs and
  • 10. data can feel intimidating but to truly know if you are hitting themark with your Facebook activities, you gotta track the trends,understand fan growth and analyze your engagement strategy.If you are tracking your activity, you’ll know where youraudience is…only when you know where your ideal customer iscan you effectively begin to engage and connect with them in away that cultivates relationships and puts your brand andbusiness in a position to be seen and heard by the people thatcount.Day 7.................D e v e l o p Yo u rContent StrategyIdeally, just as withyour blog, you shouldmap out a plan for publishing and promoting a mix of updates,photos, videos, and links.For a sample social media calendar, see this Google doc. Use aplatform like HootSuite to pre-schedule your content. Use the50/50 Mix - publishing 50% your content and %50“OPC” (other people’s content). Sources of quality OPCinclude Guy Kawasaki‘s AllTop, Technorati, Mashable,Listorious (a directory of Twitter Lists), along with yourfavorite blogs (subscribe in Google Reader or via email).Plus, remember your own Facebook and Twitter Friend Lists!
  • 11. Day 8.................Find People With CloutWho are your influencers? A research report from MeteorSolutions found that the type of people who follow or friendyou are more important than the numbers. Influencers are thepeople who create viral action, who share content that drives aflurry of activity. Influencers create value in the social mediaspace, because you can measure your success based on theiractivity.Create a list of 25 key influencers and connect with 5 of themdaily. You can go to Twellow or do a targeted search onFacebook, YouTube and Twitter to find out who’s making wavesin your industry. Make comments, share their links, answertheir questions…Day 9................. Build Buzz on Your Blog Take ever opportunity you can to promote your Facebook Page from your sites. Integrate social media sharing buttons on your blog using WordPress plugins making sure to include links to your Facebook Page.
  • 12. Include links or share buttons after each blog post, as linkswithin your content, in your sidebars with a “like box” and onyour thank you pages after confirmations to webinars ornewsletter subscriptions.Day 10.................Maximize EmailInstead of promoting your Facebook personal profile, include alink to your Fan page in every email you send out. If you useweb-based email, check out the Wisestamp signature addon.This really cool and easy to use plugin can be used for both yourpersonal and subscriber email lists.Day 11.................PromoteThe best way to drive traffic to your business on Facebook is topromote it. You can promote your Page from your website, blogand other online platforms.Businesses should utilize features such as Facebook Like Box,Share Button and Facebook Comments for WordPress.
  • 13. Day 12.................Engage. Engage. EngageThe easiest way to stay activeon Facebook is to add relevant content surrounding your niche.Facebook presents a unique opportunity for you to establishyourself as a thought leader in a space where yourcompetition may not be actively participating…YET!!G e t t o k n o w y o u r a u d i e n c e b y a s k i n g qu e s t i o n s ,sharing content and interacting.Day 13.................Tell Your FriendsAnother creative and yet overlooked way to communicate yourFacebook presence is via voicemail. When recording yourvoicemail message, take an extra 5 seconds to let callers knowthat posting on your Facebook wall (don’t forget to leave theURL) is a great way to get in touch and stay updated!To get in touch quickly and to stay in the know on our hottestofferings, make sure to stop by our Facebook Page!
  • 14. Day 14.................Hit SubscribeWhat’s an even faster way to get followers on Facebook?Enable your Subscribe button (Whether you’re a businessowner, marketer, or public figure there’s something hugehappening here and you must get on this “train”!)Day 15.................Take Facebook OfflinePut your Facebook fan page link(and the logo) on your business cards. Moo.com, the onlinebusiness card and printing specialists recently collaborated withFacebook to launch a range of business cards that takeinformation straight from your shiny new Timeline andreproduces it on springy printed cardboard.Talk about a sophisticated and cool way to promote your onlineentity offline!
  • 15. Day 16 “.................Quality QuotesFacebook is quote central...Why? Because peoplelove quotes, and even better for you, they love tolike them on Facebook.Create a list of your favorite inspirational, motivational wittyand insightful quotes and affirmations. These are guaranteedlike getters!Adding a call to action with your quote can add instant massiveengagement to your Facebook Page.Day 17.................Study Other Facebook Pages To get a sense of what’s possible for your own Facebook page, look at a variety of examples in your own industry along with industries that are related. Here is Facebook’s own Directory of Pages. Gather ideas on what makes some Pages successful and others not so much. Take a look not only at their design, but how they engage and interact with theircommunity. What type of status updates are they posting?
  • 16. What creative techniques and tactics are they implementing togrow their fan base.To be the best you have to model the best. Don’t try to reinventthe wheel - pay attention to what works, take and get to work.   Day   18.................Ask A QuestionWant people to leaves comments and like your content? Ask aquestion. Ask entertaining, witty, or funny questions that getthe conversation started?Ask people what they think about certain topics related to yourbusiness and encourage them to share their insight with yourcommunity.Ask people how you can serve them better or about thechallenges they need solutions to.Keep it fun, keep it light and ask questions in a way that make iteasy for them to answer. Remember nobody wants to write anovel just to answer a question.
  • 17.    Day   19.................Photo FunPictures are extremely popular on Facebook and get more clicksand likes than any other form of media posted - even more thanvideos. Use pictures to attract more people to your content andmake it a habit of updating your photo albums regularly. Shareinfographics, pictures that show you attending events, thathighlight your products, or showcase your lifestyle.Make sure your photos are captivating, eye-catching and fun!Images are powerful in increasing social media engagement andbright, colorful, fun pictures is what catches people’s attentionand moves them to increased engagement.Day 20.................Share Your ResourcesPeople love tools, tips, tricks, apps andresources they can download, upload,install, and apply to their business. People love useful sites, coolapplications and resources that make life easier.Share useful tools to get more “likes” and post regularly aboutfree resources that you use to grow your business.People will love you for it.
  • 18. Day 21.................Go Mobile If you have a smartphone such as an Android or iPhone like I do, you can enjoy the benefits of the Facebook app. Simply visit to app store, search “Facebook” and click the green install button. The application is FREE and you can use it to view your news feed and profile, post updates, check your notifications, and view photos. You can also use it to start a new conversation with fans via the Facebook instant messenger feature.Day 22.................Packaging Your PagePut your Facebook URL on allyour packaging, labels, invoicesand receipts. Just think abouthow quickly you can increaseyour fan base by adding theFacebook logo on all of yourp a ck a g i n g a n d a s k i n g y o u rconsumers, customers and clientsto join you on Facebook
  • 19. Day 23.................Link To TwitterLink your Twitter account to yourFacebook fan page and automatically post your Facebookcontent to Twitter. You can edit what gets posted, choosing fromStatus Updates, Photos, Links, Notes and Events.Day 24.................Facebook TimelineAdd your Facebook coverand share your stor y.Facebook recentlyintroduced a new featurecalled Timeline. Timeline isthe new Facebook profilethat helps you share yourlife story with friends.
  • 20. Day 25.................Photo Strip ItThere are 5 photos that appear right at the top of your profilepages. Use them wisely. The pictures you place in these 5 primespots should showcase your products, services and skills. Itshould paint a story of who you are, what your brand is aboutand the value you bring.Take the time to fully utilize the photo strip underneath yourheadline to display the photos that best showcase you andyour brand. Here is a really cool example of how Coca Colahighlights their brand.Day 26.................Change Your EmployerChange your employer to be your actual Fan page(recommended!). If you are not using the Facebook Timelinemakes sure to add your Fan Page as your Employer. It willcreate a hyperlink from your personal profile to your FanPage giving your business more exposure.
  • 21. Day 27.................Capture Contacts When generating leads using social media your focus is on building your list. Create a landing tab that allows you to capture leads straight from your Facebook Page. Everything we do is with the focused intent to drive traffic and generate leads so we can convert that traffic into buying customers.Day 28.................Reach with VideoI probably don’t have to tell you how powerful video marketingis, but when you combine video on your Facebook landing page itcan boost your traffic and increase conversions.Video marketing can take your business to “celebrity status”helping you to build brand awareness and creating rapport withyour viewers.Although you can post your YouTube videos directly toFacebook, I suggest using the Facebook video uploader.
  • 22. Bonus.................Your First Engagement AdEven with a nominal marketing budget, you should be able toboost your fan count and leads using Facebook’s own social adfeature.Facebook Ads are simply online billboards - but unlike thebillboards you pass on the side of the freeway - Facebook Adsare only seen by targeted traffic increasing the likelihood of aconversion.There are a number of options when creating EngagementAds.Facebook Ads for PagesFacebook Page Post AdSponsored StoriesUse Facebook Ads to increase engagement and up your likes, It’sthe most targeted traffic your money can buy.Try creating your first Facebook Engagement Ad Today!..........................................................................................
  • 23. Ready to getFamous on Facebook?I’ll assume the reason you downloaded the 28 day Facebookmarketing map is because you want to be seen and heard onFacebook. You want leads, credibility and profits like the gurus.Maybe you haven’t even launched your Facebook Page yet or you feellike you’re wasting your time posting and liking people’s content allday long- without a return on your time.To make social media marketing work for you, in particularFacebook, you have to have a solid strategy - you must stand outfrom the noise, be seen as an asset, a valuable resource, the go-toperson in your industry.You can’t attract leads, establish yourself as an expert, and makemoney online if no one can find you. You have to be able to make anIMPACT!That is what makes Facebook Leads Factory so powerful.It puts you in the position of influence - showing you step-by-step howto attract the ideal prospects, wow potential business partners andpromote your products and services in a way that generates profits.Facebook Leads Factory is not some guide with a catchy name and nosubstance. We understand that whether you have a large team oryoure a solopreneur, your success hinges on staying ahead of thecurve. This course is outlined in a way that’s makes it simple for acomplete newbie to learn - yet it’s packed with powerful strategies togenerate leads, sales, and a positive return on your social mediainvestment.Knowing how to leverage Facebook for business the RIGHT way isprecisely why you are here -You want more and we’re ready todeliver.
  • 24. It’s Time For Your To WIN BIG on Facebook. Starting now.How much money are you losing becauseof you just can’t seem to get it right on Facebook?Let’s get real - it really boils down to how bad you want to grow yourbusiness, right?You can continue doing the same ole tired tricks that don’t work oryou can get your business booty in gear and get started with what’sworking on Facebook now.That’s why I am asking you right here, right now -Get your copy of Facebook Leads Factory today.It’s time to stop wasting opportunity after opportunity while yourcompetition basks in the Glory once and for all!If you’ve been spinning your wheels on Facebook or avoiding it alltogether - understand that each minute you’re not capitalizing on allof the opportunities Facebook has to offer -your brand and businessis being crushed by the competition.I know you’re scared. I know it may seem like an huge undertaking,but think about what it will cost you if you don’t do it.That’s why I’m here - to help you and hold your hand each step of theway - to stand by your side and guide you through it all.It’s time to WIN BIG online and walk in the fact that when your leads,prospects and potential partners find you on Facebook they will findtrue value and purpose in what they find. Are you ready to WIN? Click Here For Full Access to Facebook Leads Factory.- Andrea