Goals of Online Learning• Rank Order (Most Important) • Extension, surplus, brand value, diversity, on-campus retention & speed to graduation• Rank Order (Not Important) • Speed to graduation, retention, diversity, surplus, brand value & extension• Rank Order (Combined top two ranking) • Brand, extension, surplus, retention, diversity & speed to graduation
Online Course Development• How is it done?• Individual faculty develop and deliver• Individual faculty develop but others deliver• Faculty team develops and delivers• Faculty team develops and others deliver
Business Decision Making90%80%70%60%50%40%30%20%10% 0% Business Planning Integrated Marketing Price Setting Ability to enter Ability to remove Functions partnerships products from the market Ind Self Funded College Unit Self Funded College overhead
Student Services90%80%70%60%50%40%30%20%10% 0% es ort nc e /... a.. . rv ic pp rie e rs be se l su pe sto m di t en t ic a ex cre ud n ni n g /cu in St Tech ar nts ll ed ele de it s tu nro r th se l fo re d en t on tro n -c stud no ty c for for ali on ti o n Qu tenti ten Re Re Ind Self Funded College Unit Self Funded College Overhead
Curriculum Issues80%70%60%50%40%30%20%10% 0% Ability to hire Ability to create Ability to create Ability to create faculty instructors new customized new non-credit new credit curriculum curriculum curriculum Ind Self funded College Unit Self Funded College Overhead
Starting points and goals• Most institutions began online learning programs with 1 of 2 goals (Miller, Schiffman unpublished paper) • To extend access to programs • To improve quality of existing programs » e.g., retention, throughput • What was your starting point? • What were (are) your initial goals?
Value chain IMPROVEMENT LOOP DESIG DEVEL DELIVE MAINT N OP R AIN BUSINESS DECISIONS STUDENT SERVICES DECISIONS CURRICULUM DECISIONS
Institutional “Fit”• Why do some institutions succeed and others fail?• Using technology to develop new delivery system is complex• The link among mission, vision, values, and strategy is critical
Some words about costs• Courses run from faculty time to $500,000 USD • If you plan a course that can be shared amongst many faculty short-term investment increases but long-term costs are• Programmatic costs (for a certificate to degree)— USD $50,000 to $ 1,000,000• Institutional costs USD $50,000 to $10,000,000
Some words about costs• REMEMBER: US market now 50% of online belongs to for-profit companies making billions—so if you don’t build someone else will• US universities went after high value markets first• Graduate degrees mostly Master’s programs— Business, Information Technology, Education, Engineering
Some words about costs• Then two year programs based on need to be scalable (like community colleges) • Focused on top 20 courses taught throughout the country • Most charged a technology fee• Only now ten years after launch is the US addressing four year degrees • Typically general degrees—Nursing, Education, Business, Information Technology and Cross-Disciplinary degrees
Some words about sustainability• US model is tuition based and grant/scholarship funded• Technology costs are generally shareable across the university as on-ground services are expected to move online• All students will demand internet based services• Current method of lecture based is actually a bad investment but it is cheap enough that no one cares
MSU Case Study• Functions needed for Scaling • MSU current methods • Vendor approaches • Costs/Recommendations• Comparative Survey amongst Big Ten
Discussion• Lessons learned without investment market will leave, will it happen here
Summary• Best approach is to get started with grants and as a group.• Use collaborative approaches to build foundation courses• Allow universities to specialize with blended/experiential curriculum
DisclaimerThis presentation was made possible by thegenerous support of the American peoplethrough the United States Agency forInternational Development, USAID. Thecontents are the responsibility of theauthor(s) and do not necessarily reflect theviews of USAID or the United StatesGovernment.