Digital marketing 2014

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According to Forrester Research Interactive Marketing Digital Marketing an Industry will grow about $76B by 2016.

According to Forrester Research Interactive Marketing Digital Marketing an Industry will grow about $76B by 2016.

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  • 1. Digital Marketing - 2014 SEO/SEM & Search – Web Presence Optimization Andrea Berberich http://seosemadvice.com 1
  • 2. Marketing Dollars Spending Projections  According to Forrester Research Interactive Marketing Digital Marketing as an Industry will grow about $76B by 2016.  Digital as a channel is expected to Double.  Most Increase is in Social Media and Mobile Marketing. http://seosemadvice.com 2
  • 3. Pillars of Digital Marketing  To have a Web Presence or significant Digital Footprint, Digital Marketing needs to focus on:      Content Marketing Social Media SEO PPC (Pay-Per-Click) SEM Web Analytics http://seosemadvice.com 3
  • 4. Digital Marketing – Different View  Own it    Website Email List Earn it    SEO Social Media Pay it    SEM Display Support  Web Infrastructure  Mobile Access  User Interface http://seosemadvice.com 4
  • 5. Digital Marketing – Inbound vs Outbound http://seosemadvice.com 5
  • 6. Digital Marketing - Five Pillars 1. 2. 3. 4. 5. http://seosemadvice.com 6
  • 7. SEO or WPO (Web Presence Optimization)      Site Structure & Web Performance  Social Media Readiness  Mobile Readiness Title Tags (Browser & H1s) Description (Excerpts, Meta) Page Copy Content  Focused  Contextually relevant Build Natural Links http://seosemadvice.com 7
  • 8. Social Media  Social Media is forecasted to grow 26% CAGR by 2016 ** CAGR = Compound Annual Growth Rate (year over year) http://seosemadvice.com 8
  • 9. Global Penetration Of Social Platforms http://seosemadvice.com 9
  • 10. 2014 is all about ENGAGEMENT  Connecting & Building Communities         Connect with Influencers Build Brand Advocacy Involve Employees Work with Partners Encourage Customers for Feedback Build an “Engaging Brand” through Social Media Setup and Maintain Social Media Channels Be Social – Build Relationships    Engage C-Level Management Encourage Employees to Share & Re-Share Increase Influencers Network via Blog websites http://seosemadvice.com 10
  • 11. Content Marketing  Content Creation & Share projected to increase in zettabytes … http://seosemadvice.com 11
  • 12. Content Marketing – Inspire-Educate-Answer  Content + Context should    Inspire Me Educate Me Answer Me http://seosemadvice.com 12
  • 13. 2014 Content Strategy  Think “Social Media” Write for “Mobile Devices” Become an Influencer Position Yourself as an Expert  Ask the following question?         Is my Content Relevant? Is it Useful? Is it Informative? Does it encourage Pro-activity? Is it Interesting and Worth to be Shared and Re-Shared? http://seosemadvice.com 13
  • 14. Re-Purpose Content – Different Platform & Formats            Website Blog and Create blogs with related topic Slideshare Deck (PowerPoint) Interactive PDFs (ability to share snippets via twitter) Electronic direct mail, email, newsletter & email alerts Podcasts Social Media (Stumbleupon, DIGG, Foursquare, Newsle etc.) Videos Webinars Infographic eBook http://seosemadvice.com 14
  • 15. Email Marketing  According to DMA, Email delivers $40 in Revenue that is almost 4000% in ROI http://seosemadvice.com 15
  • 16. Video Marketing http://seosemadvice.com 16
  • 17. Digital Marketing 2014 - Summary   Continue to Build Your Company Brand Engagement – Social Media Diversification     Content Marketing Strategies (Social, Mobile, Search) Reputation Management Become an Influencer   Increase Video Marketing As Influencer become more “Influencing” Innovate Website Infrastructure & Performance http://seosemadvice.com 17
  • 18. Thank you! http://seosemadvice.com Andrea Berberich http://seosemadvice.com 18